• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

‘Everyone’s fighting over crumbs’: New Jersey housing markets slip right back into the Pandemic Housing Boom

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
April 25, 2023, 4:02 PM ET
Father and twin sons on bike ride
Some New Jersey housing markets are red-hot again.Getty Images

Elijah Hughes, a New Jersey–based real estate agent, is getting ready to put an offer down on a single-family, two-bedroom house in Clifton, N.J., for his client. But he’s not expecting it’ll win the bidding war, despite the offer being around $51,000 over asking. “It’s not even updated [and] needs a new kitchen,” Hughes told Fortune, adding later that the seller still “had 200 people at his open house.” 

Recommended Video

Hughes works primarily in Essex, Passaic, and Union counties, and occasionally in Hudson and Bergen counties, which are just outside of New York City. Each of those five counties experienced an increase in their average home value over the past year. Essex county’s average home value is up 5.1% over the last year, Passaic county’s is up 5%, Union county’s is up 3.8%, Hudson county’s  is up 2.6%, and Bergen county’s is up 3.3% per Zillow. And, New Jersey’s average home value is up 5.9% over the past year. Meanwhile, San Francisco’s average home value is down 11.8% over the same period.

It’s clear that the housing market correction, mostly fueled by last year’s mortgage rate shock and currently losing steam, is milder in the East and sharper out West. But New Jersey housing markets, in particular, are getting surprisingly hot again.

“Overall where we’ve been a bit of an anomaly compared to the rest of the country is that our inventory remained very, very tight,” Stacy Esser, founder of SEG Realty, told Fortune. “Even when interest rates climbed…our inventory still remained very, very tight.” 

As of last month, the share of homes for sale in New Jersey was down 19.2% year over year, and the number of newly listed homes was down 31.4% over the same period, according to Redfin, with only two months of supply. “At the end of the day, supply and demand is really going to move everything that happens in New Jersey,” Hughes said. “We have very real demand but very low supply.” And the bidding wars that became all too real at the height of the Pandemic Housing Boom seem to be in full effect in New Jersey, amid an uptick in demand. 

Esser represented a seller with a house on the market during the summer of last year, listed for around $2.2 million. The seller accepted an offer for the asking price, but the deal didn’t end up closing and the seller chose to wait until spring. Fast-forward to this month, and after putting the house on the market again, it’s going to sell for around $2.5 million, Esser said. “We’re literally talking the difference [between] August and April,” Esser said, because demand has jumped back up but inventory hasn’t changed. Her agents have been saying that “it feels exactly like COVID,” with lines out the door during showings, multiple bids, and the listing price being the starting price. “Rates have taken a backseat,” Esser said, referring to something one of her agents tells her.  

Neighborhoods within an hour's commuting distance (if not shorter) to Manhattan are in particular seeing a lot of upward price action.

“This little northeast spot of New Jersey with access to the city has become like a sixth borough of New York,” Hughes said, adding later that other commuter markets within the state feed into Philadelphia. Esser put it simply: “Jersey offers you options,” and commuters from New York and Philly know that. Even South Jersey is seeing price increases as people move down south because the entry price point is lower, Hughes said. 

But as mentioned above, demand has changed, as buyers have largely accepted 6% mortgage rates. “They’ve wrapped their heads around it,” Hughes said. “They’re not comparing it to the 3.5% that was out there before.” Still, those who have locked in those low rates, as Fortune has previously reported, are holding onto their homes. Esser called it a game of tug-of-war that “literally went nowhere,” leading to a standstill. That lock-in effect constraints supply, which, as we know, is already tight in New Jersey. “Everyone’s fighting over crumbs,” Hughes said.

“The last quarter of 2022 was tough for everybody…it just hurt people’s affordability so much,” Hughes said. However, demand wasn’t nonexistent; it was just on the sidelines. Now that rates have dropped slightly and tend to fluctuate around 6%, some of those sidelined buyers are back in. “That little bit of relief is enough for some people,” Hughes said. 

“I don’t know why the market just unilaterally decided that 7% was too high, but between 5% and 6% was okay,” Esser said. “But that’s what happened.”

But again, supply is an issue, so if rates were to come crashing down, Hughes said, “it would be an absolute disaster; New Jersey would be an absolute disaster.” Still, New Jersey’s surprisingly hot market is not reflective of its sales, but rather its home sale prices, which Hughes said are “absolutely insane.” A single-family house in Montclair, a township in New Jersey, down the street from Hughes’ office, was listed for close to $1.1 million. The home sold for $1.73 million, he told Fortune. “The volume of sales may not be there in this year’s spring market, but you see that demand reflected in where the sale prices are ending up,” Hughes said. And in a market like New Jersey’s, sellers are not offering concessions like rate buydowns, which Hughes said are “almost like suicide out here.”

The sellers’ control of New Jersey’s market "f*cking sucks" for buyers, as Esser put it—noting that’s not the most professional way of putting it—because they’ve had to come to terms with the realization that the market isn’t going to become flushed with inventory, and those who’ve been sidelined are realizing that they’re just going to have to pay more. That’ll likely continue to drive home prices up, keeping the market hot, and “unfortunately that just means less affordable homes,” Esser said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
15 hours ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
22 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Big TechTesla
Tesla reveals $2 billion investment in Elon Musk’s xAI and officially kills the Model S and Model X
By Jessica MathewsJanuary 28, 2026
4 hours ago
Bald man with glasses and black shirt.
Big TechFortune 500
Microsoft demand backlog doubles to $625 billion thanks to OpenAI, but hefty spending and slower revenue growth spook investors
By Amanda GerutJanuary 28, 2026
5 hours ago
BankingDonald Trump
JPMorgan, BofA will match the $1,000 ‘Trump Accounts’ for employees’ children. Here’s how to open an account
By Sydney LakeJanuary 28, 2026
7 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc
AIMeta
Meta beats on Q4 revenue as Mark Zuckerberg predicts a ‘major AI acceleration’ in 2026—with up to $135 billion in capex spending to match
By Sharon GoldmanJanuary 28, 2026
8 hours ago
The company logo is displayed on a building in the Archer Daniels Midland (ADM) complex in Decatur, Illinois.
LawFinance
More than 30 years after fraud at Archer Daniels Midland inspired a Matt Damon film, the company was hit with a $40M fine in a price-fixing probe
By Sheryl EstradaJanuary 28, 2026
8 hours ago
Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
9 hours ago