• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Twitter blue checks for dead celebrities adds to confusion over Elon Musk’s changes

By
Low De Wei
Low De Wei
and
Bloomberg
Bloomberg
By
Low De Wei
Low De Wei
and
Bloomberg
Bloomberg
April 23, 2023, 1:38 PM ET
Elon Musk's Twitter has many users scratching their heads over blue check marks.
Elon Musk's Twitter has many users scratching their heads over blue check marks.Christopher Furlong—Getty Images

Twitter Inc. users already having to navigate a flurry of fake accounts after the removal of legacy blue ticks are noticing more inconsistencies: personalities who have been dead for years supposedly holding paid verification accounts.

People were confused after seeing the Twitter profiles of celebrity chef Anthony Bourdain and National Basketball Association player Kobe Bryant sporting the blue ticks. Bourdain died in 2018, and Bryant in 2020.

Others were angered by the addition of blue ticks for profiles of people such as prominent journalist and columnist Jamal Khashoggi, who was murdered in 2018.

This is obscene pic.twitter.com/Fgk4KuZqIH

— Mohamad Bazzi (@BazziNYU) April 23, 2023

While an explanation accompanying the ticks said the “account is verified because they are subscribed to Twitter Blue and verified their phone number,” it was not immediately clear who paid for the $8-a-month service, with the accounts not having been active for years.

Other deceased celebrities’ accounts also sported the blue ticks, such as singer Michael Jackson, comic book artist Stan Lee and actor Chadwick Boseman, although those accounts have been actively managed by others on their behalf.

While no reason for the profiles getting blue ticks were immediately provided, the platform’s billionaire owner, Elon Musk, has previously said he is “personally paying” for the Twitter Blue subscriptions of users including basketball player Lebron James, author Stephen King, and actor William Shatner, who have criticized the paid-subscription’s rollout.

Twitter, which no longer has a communications team, did not specifically respond to a request for comment. The platform has also alienated advertisers now required to pay for verification or reach a minimum monthly spend on ads.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Low De Wei
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.