• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Twitter blue checks for dead celebrities adds to confusion over Elon Musk’s changes

By
Low De Wei
Low De Wei
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Low De Wei
Low De Wei
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 23, 2023, 1:38 PM ET
Elon Musk's Twitter has many users scratching their heads over blue check marks.
Elon Musk's Twitter has many users scratching their heads over blue check marks.Christopher Furlong—Getty Images

Twitter Inc. users already having to navigate a flurry of fake accounts after the removal of legacy blue ticks are noticing more inconsistencies: personalities who have been dead for years supposedly holding paid verification accounts.

People were confused after seeing the Twitter profiles of celebrity chef Anthony Bourdain and National Basketball Association player Kobe Bryant sporting the blue ticks. Bourdain died in 2018, and Bryant in 2020.

Others were angered by the addition of blue ticks for profiles of people such as prominent journalist and columnist Jamal Khashoggi, who was murdered in 2018.

This is obscene pic.twitter.com/Fgk4KuZqIH

— Mohamad Bazzi (@BazziNYU) April 23, 2023

While an explanation accompanying the ticks said the “account is verified because they are subscribed to Twitter Blue and verified their phone number,” it was not immediately clear who paid for the $8-a-month service, with the accounts not having been active for years.

Other deceased celebrities’ accounts also sported the blue ticks, such as singer Michael Jackson, comic book artist Stan Lee and actor Chadwick Boseman, although those accounts have been actively managed by others on their behalf.

While no reason for the profiles getting blue ticks were immediately provided, the platform’s billionaire owner, Elon Musk, has previously said he is “personally paying” for the Twitter Blue subscriptions of users including basketball player Lebron James, author Stephen King, and actor William Shatner, who have criticized the paid-subscription’s rollout.

Twitter, which no longer has a communications team, did not specifically respond to a request for comment. The platform has also alienated advertisers now required to pay for verification or reach a minimum monthly spend on ads.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Low De Wei
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

NewslettersCIO Intelligence
Inside tractor maker CNH’s push to bring more artificial intelligence to the farm
By John KellDecember 10, 2025
2 hours ago
NewslettersTerm Sheet
5 VCs sounds off on the AI question du jour
By Amanda GerutDecember 10, 2025
3 hours ago
Databricks co-founder and CEO Ali Ghodsi (right) with Fortune editorial director Andrew Nusca at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
How Databricks could achieve a trillion-dollar valuation
By Andrew NuscaDecember 10, 2025
3 hours ago
Zhenghua Yang
SuccessSmall Business
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
4 hours ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
6 hours ago
AIpalantir
New contract shows Palantir is working on a tech platform for another federal agency that works with ICE
By Jessica MathewsDecember 9, 2025
13 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
16 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
18 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Even the man behind ChatGPT, OpenAI CEO Sam Altman, is worried about the ‘rate of change that’s happening in the world right now’ thanks to AI
By Preston ForeDecember 9, 2025
21 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.