• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

3

Current price of oil as of July 28, 2026

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

3

Current price of oil as of July 28, 2026
C-SuiteConsulting

PwC’s global chairman says most leaders have forgotten ‘the basics’ as new research shows 56% are still getting ‘nothing’ out of AI adoption

By
Diane Brady
Diane Brady
and
Nick Lichtenberg
Nick Lichtenberg
Down Arrow Button Icon
By
Diane Brady
Diane Brady
and
Nick Lichtenberg
Nick Lichtenberg
Down Arrow Button Icon
January 19, 2026, 12:45 PM ET
kande
Mohamed Kande, global chairman of PwCCourtesy of PwC
Add Fortune on Google for similar content.

For the past two and a half decades, the mandate for global business leaders was relatively straightforward: Grow the existing business, allocate capital efficiently, and implement technology to drive productivity. But Mohamed Kande, global chairman of PwC, speaking to Fortune in Davos, Switzerland, ahead of the World Economic Forum’s annual meeting, insisted that era is over. Kande argued that the CEO job has changed more in the past year than anything he’s seen over the past quarter-century.

Recommended Video

“This is one of the most testing moments for leaders,” Kande told Fortune’s Diane Brady, describing a new “trimodal” mandate that requires executives to simultaneously run their current business, transform it in real time, and also build entirely new business models for the future. “I’ve not seen that in 25 years,” he said.

Despite this pressure, Kande’s message to the global business community is rooted in historical optimism. “Do not fear the future. It is unsettling. It is true. Every day something changes, but do not fear it,” he said, noting that all the uncertainty so stressful to executives has happened before, from tariffs, roughly 100 years ago, to the industrial revolution, even further back. “Eventually, something good will happen.” Kande allowed that he’s an optimist by nature, but he insisted that top leaders can adjust to this business climate.

The AI execution gap

Of course, a primary driver of this unsettling change is the rapid adoption of artificial intelligence, as revealed in PwC’s 29th global CEO survey, Leading Through Uncertainty in the Age of AI, released at the onset of the annual meeting in Davos. Based on responses from 4,454 CEOs across 95 countries and territories, the survey reveals a stark disconnect between ambition and reality. Kande said the business community made huge strides from 2024 to 2025, going from asking themselves whether they can or should adopt AI to a point where “nobody is asking that question anymore. Everybody’s going for it.”

PwC’s survey finds, however, that only 10% to 12% of companies report seeing benefits on the revenue or cost side, while a staggering 56% say they are getting “nothing out of it.” This echoes the MIT study that shook markets in August with the finding that 95% of generative AI pilots were failing across the corporate sector.

Kande attributed this tension not to the technology itself, but to a lack of foundational rigor. “Somehow AI moves so fast … that people forgot that the adoption of technology, you have to go to the basics,” he explained, citing the need for clean data, solid business processes, and governance. PwC is finding that the companies that are seeing benefits from AI are “putting the foundations in place.” It’s about execution, not technology, he argued, and that comes down to good management and leadership.

The confidence paradox and U.S. dominance

The uncertain environment has also created a paradox in business sentiment, Kande told Fortune. While CEOs express confidence in the global economy, only 30% have confidence that they can grow their own businesses. Kande questioned whether this hesitation stems from geopolitics, tariffs, technology, or a lack of leadership agility. The past 15 years, he noted, have been ones of solid growth and stable business models, making this time a real test for the C-suite. “This is one of the most testing moments for leaders, what we have today,” he said, because it requires the ability to change fast and adapt quickly without getting bogged down in day-to-day, tactical combat.

In PwC’s 29th survey, only three in 10 CEOs were confident about revenue growth over the next 12 months, down from 38% in 2025 and 56% in 2022, marking a five-year low in CEO confidence in their own revenue outlook: This comes even as many leaders continue to pursue multiyear opportunities to reinvent their businesses through AI, innovation, and cross-sector expansion. 

The transformation of the CEO role is trickling down to the workforce, necessitating a reimagining of career paths. Kande warned that the traditional “apprenticeship model”—where entry-level employees learn by doing basic tasks—is being disrupted by AI. That classic career ladder, starting at the entry level, taught lots of expertise through hands-on learning, but this will have to be redesigned, going forward, to teach “system thinking” rather than task execution, as AI increasingly handles the latter.

Ultimately, Kande urges executives to look at the past 50 to 100 years rather than the past five to understand the current moment. Citing the infrastructure booms of the railroad era and the early internet, he said he believes the current wave of investment will birth the next age of innovation. The CEO survey’s framing of a coming “decade of innovation and industry reconfiguration” supports this long-term view, highlighting that companies generating more revenue from new sectors tend to enjoy higher profit margins and higher CEO confidence in future growth.

“I’m an optimist,” Kande concluded. Rather than being afraid of all of the changes that are happening now, he urged leaders to remember that people fear what they don’t understand, and the best remedy for that is to seek understanding: “That’s why I spend so much time learning now and traveling a lot, just to understand what’s happening, and thinking about what can be done differently. That’s why I don’t fear AI.

“I’ve seen change,” Kande said. “You’ve got to embrace it.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in C-Suite

FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
Startups & VentureFifa
FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
By Allie GarfinkleJuly 28, 2026
7 hours ago
Nvidia’s Jensen Huang says AI is killing tasks not jobs—and the white-collar bloodbath narrative gets the future of work ‘exactly backwards’
Future of WorkTech
Nvidia’s Jensen Huang says AI is killing tasks not jobs—and the white-collar bloodbath narrative gets the future of work ‘exactly backwards’
By Marco Quiroz-GutierrezJuly 28, 2026
11 hours ago
arnault
C-SuiteLVMH
Bernard Arnault is denying a family rift—and any kind of real-life Succession. LVMH earnings tell a stranger story
By Mia OsmonbekovJuly 28, 2026
17 hours ago
A smartphone displaying the logo of The Bank of New York Mellon Corporation (BNY) in front of a BNY brand background.
AICFO Daily
BNY skipped the ‘tokenmaxxing’ craze. Here’s what AI metrics it tracks instead
By Sheryl EstradaJuly 28, 2026
19 hours ago
infantino
North AmericaWorld Cup
FIFA Chief Infantino lashes out at critics ‘consumed by hate and criticism’ who spread ‘hate and false rumors’
By Graham Dunbar and The Associated PressJuly 28, 2026
20 hours ago
Head of French multinational corporation LVMH Bernard Arnault (C) and his wife Helene (2R), pose with their children (from L-R) Frederic Arnault, Delphine Arnault, Antoine Arnault and Alexandre Arnault after the ceremony marking Paris' Iconic department store 'La Samaritaine' reopening after 16 years of closure on June 21, 2021 in Paris, France.
C-SuiteSuccession
Bernard Arnault slams claim his kids are feuding for control of the $142 billion LVMH empire: ‘They burst out laughing … It is the stuff of novels’
By Eleanor PringleJuly 28, 2026
20 hours ago

Most Popular

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
2 days ago
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
10 hours ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
20 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
17 hours ago
No. 1 on the Fortune Global 500: Amazon's Jeff Bezos on how his garage startup became the largest company in the world by revenue
Magazine
No. 1 on the Fortune Global 500: Amazon's Jeff Bezos on how his garage startup became the largest company in the world by revenue
By Kristin StollerJuly 28, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.