• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Tech

Elon Musk weighs in on campaign to block Twitter accounts that still have blue check mark after legacy purge

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
April 22, 2023, 3:59 PM ET
Twitter CEO Elon Musk has finally purged the legacy blue checks as promised. Here, he talks to advertisers at a marketing conference in Miami on April 18, 2023.
Twitter CEO Elon Musk has finally purged the legacy blue checks as promised. Here, he talks to advertisers at a marketing conference in Miami on April 18, 2023. CHANDAN KHANNA/AFP via Getty Images

Elon Musk is aware of BlockTheBlue, and he’s not a fan. The movement calls for Twitter users to block any account that still has a blue check mark. 

Recommended Video

This week, blue check marks that had been granted for free to celebrities, politicians, and others before Musk took over the platform began to disappear in earnest. Musk had tweeted on April 11, “Final date for removing legacy Blue checks is 4/20.”

Now, the check mark likely means that a user is paying a monthly fee for the Twitter Blue subscription service, which includes the mark and host of other advantages over non-paid accounts. The legacy purge makes those paying for the check mark easier to identify and block, which many users are now doing, as the BlockTheBlue campaign urges.

On Saturday, Musk replied to Epic Games CEO Tim Sweeney’s criticism of the BlockTheBlue movement with a simple “Exactly.” Sweeney had written:

“People in this #BlockTheBlue pressure campaign are losers and goons. They’re the cool kids from junior high who worked to exclude we nerds from cool kid events, plus the losers who joined in to gain cred. The elite-only verification system sucked, been criticizing it since 2018.”

Sweeney added: “An online community like this should be a meritocracy, where everyone has an equal chance, and merit is earned rather than anointed by a corporation. Old school Twitter had found a great expression of merit with following & retweeting. The best rose to the top.”

Musk’s agreement with Sweeney’s take followed Twitter suspending the @BlockTheBlue account. Travis Brown, who’s been tracking the Twitter Blue effort under Musk, tweeted on Friday, “Elon apparently finally called in the hit on @BlockTheBlue.” 

The BlockTheBlue account, according to Mashable, had been run by the creator of an automated account blocking app that ceased operating due to Twitter starting to charge heavily for the once-free access to its application programming interface, or API (the software “middleman” allowing two applications to talk to each other).

Fortune reached out to Twitter for comments but received no immediate reply. 

Some Twitter users have hailed the legacy purge, while some notable celebrities, including Seinfeld actor Jason Alexander, have said they’re leaving the platform because of it. Alexander had warned upon leaving on Friday, “Anyone who posts as me is an imposter.”

Alexander, however, popped back into Twitter on Saturday to note that someone else has restored his check mark, despite him paying nothing. “Friends told me my blue verified check was restored,” he tweeted. “Dont know why. I’ve paid nothing. I gave no number.” 

Novelist Stephen King reported a similar experience. On Thursday evening, Musk tweeted he was personally paying for a few celebrities’ check marks, though he said at the time it was only for King, NBA legend LeBron James, and Star Trek actor William Shatner. 

King had tweeted on Thursday: “My Twitter  account says I’ve subscribed to Twitter Blue. I haven’t.” On Saturday, he added: “I think Mr. Musk should give my blue check to charity.”

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

electrical transmission lines hang over a housing development on March 24, 2026 in Sylmar, California.
EnergyElectricity
2025 was a turning point for your electricity bill and it’s just getting more expensive from here. It’s not just data centers
By Tristan BoveMay 20, 2026
31 minutes ago
arielle patrick
AIWorkplace Innovation Summit
A senior comms exec says your AI notetaker could be your company’s biggest liability
By Jake AngeloMay 20, 2026
35 minutes ago
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
NewslettersCIO Intelligence
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
By John KellMay 20, 2026
1 hour ago
chicks
InnovationScience
Jurassic Park isn’t just a movie anymore as de-extinction startup hatches live chicks
By Adithi Ramakrishnan and The Associated PressMay 20, 2026
2 hours ago
whales
AISan Francisco
San Francisco thinks AI can save the whales. Here’s how
By Annika Hammerschlag and The Associated PressMay 20, 2026
3 hours ago
schmidt
AIColleges and Universities
The sound of graduating from college in the AI summer of 2026: boo!
By Heather Hollingsworth, Jocelyn Gecker and The Associated PressMay 20, 2026
3 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
21 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.