• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
CommentarySalesforce

Activists should sail away from their doomed attack on Benioff’s Salesforce

By
Jeffrey Sonnenfeld
Jeffrey Sonnenfeld
and
Steven Tian
Steven Tian
Down Arrow Button Icon
By
Jeffrey Sonnenfeld
Jeffrey Sonnenfeld
and
Steven Tian
Steven Tian
Down Arrow Button Icon
March 1, 2023, 10:02 AM ET
Salesforce co-founder and CEO Marc Benioff has announced layoffs and a renewed focus on profitability.
Salesforce co-founder and CEO Marc Benioff has announced layoffs and a renewed focus on profitability.Fabrice Coffrini—AFP/Getty Images

Over the past six weeks, activist investors have piled on tech giant Salesforce due to a failed 12-month succession that resulted in the return of founder Marc Benioff to assume full command amid a drop in stock price. The firms include: Third Point, Elliott Investment Management, Starboard Value, Value Act, and Inclusive Capital. However, as The Wall Street Journal concluded, “It’s not yet clear what all the investors, and particularly Elliott, may want.”

Just last month, Disney CEO Bob Iger modeled a master class on how CEOs can turn back activist threats through strategic engagement. Instead of retreating under the onslaught of Nelson Peltz’s deceptive attacks, Iger beat back Trian by simply pointing to genuine facts: presenting a compelling restructuring and cost-cutting plan while refusing to concede to false narratives and refuting the false charge that Disney overpaid for Fox entertainment. Our research revealed Peltz’s own faltering performance, which had been missed by the business press. No wonder Peltz was forced to end his proxy fight before it really began.

A similar story is now playing out at Salesforce. The facts clearly show that founder and longtime CEO Marc Benioff has created more long-term shareholder value than any of the activist funds targeting him–and his strategic pivots to re-orient Salesforce appear to be taking the wind right out of the activists’ sails.

At this rate, like Peltz last month, these activists are quickly approaching the point where they have to acknowledge that their sails are set against the tidal force that is a leaner, profit-focused Salesforce 2.0, which enjoys broad support from shareholders, suppliers, customers, and Wall Street. 

Instead, the activists should learn something from Benioff on shareholder value creation and not vice versa. When we crunched the numbers, we found that all four of the major activist funds currently targeting Salesforce–Elliott Management, Third Point, Starboard Value, and ValueAct–have dramatically underperformed all the major stock indices, including the S&P 500, the Dow Jones Industrial Average, and the Nasdaq-100, over the last 3, 5, 7, and 10 years. Our original, carefully sourced research study found that through the end of 2022:

  • Elliott Management’s annualized returns trailed the S&P 500, Dow Jones, and Nasdaq 100 on an annualized 5-year basis (8.0% vs. 9.4%, 8.4%, and 12.4% respectively); 7-year basis (8.5% vs. 11.5%, 12.1%, and 14.3% respectively); and 10-year basis (8.0% vs. 12.5%, 12.3%, and 16.4% respectively).
  • Third Point’s annualized returns trailed the S&P 500, Dow Jones, and Nasdaq 100 on an annualized 3-year basis (5.0% vs. 7.6%, 7.3%, and 8.7% respectively); 5-year basis (4.1% vs 9.4%, 8.4%, and 12.4% respectively); 7-year basis (6.7% vs. 11.5%, 12.1%, and 14.3% respectively); and 10-year basis (7.6% vs 12.5%, 12.3%, and 16.4% respectively).
  • Starboard Value’s annualized returns trailed the S&P 500, Dow Jones, and Nasdaq 100 on an annualized 3-year basis (6.8% vs. 7.6%, 7.3%, and 8.7% respectively); 5-year basis (7.5% vs. 9.4%, 8.4%, and 12.4% respectively); 7-year basis (8.0% vs. 11.5%, 12.1%, and 14.3% respectively) and 10-year basis (7.7% vs 12.5%, 12.3%, and 16.4% respectively).
  • ValueAct’s annualized returns trailed the S&P 500, Dow Jones, and Nasdaq 100 on an annualized 3-year basis (3.6% vs. 7.6%, 7.3%, and 8.7% respectively); 5-year basis (5.5% vs. 9.4%, 8.4%, and 12.4% respectively); 7-year basis (6.6% vs. 11.5%, 12.1%, and 14.3% respectively); and 10-year basis (8.2% vs 12.5%, 12.3%, and 16.4% respectively).

Even more remarkably, these same activists all underperformed nothing other than Salesforce stock when investment performance is calculated through the end of 2021(around the time of Salesforce’s appointment of a co-CEO who has now left the company), no matter how one slices and dices it–across 1-year, 3-year, 5-year, 7-year, and 10-year annualized returns. As our study found:

  • Elliott Management’s annualized returns trailed Salesforce stock, S&P 500, Dow Jones, and Nasdaq 100 on an annualized 1-year basis (14.1% vs. 14.2%, 26.9%, 21.0%, and 27.5%, respectively); 3-year basis (10.9% vs. 22.9%, 26.0%, 18.5%, and 38.3%, respectively); 5-year basis (8.6% vs. 30.0%, 18.4%, 15.5%, and 28.6%, respectively); 7-year basis (8.1% vs. 23.0%, 14.7%, 13.2%, and 22.3%, respectively); and 10-year basis (8.8% vs. 25.9%, 16.5%, 14.2%, and 23.1%, respectively).
  • Third Point’s annualized returns trailed Salesforce stock, S&P 500, Dow Jones, and Nasdaq 100 on an annualized 3-year basis (20.6% vs. 22.9%, 26.0%, 28.5%, and 38.3% respectively); 5-year basis (13.1% vs. 30.0%, 18.4%, 15.5%, and 28.6% respectively); 7-year basis (10.0% vs. 23.0%, 14.7%, 13.2%, and 22.3% respectively); and 10-year basis (12.4% vs. 25.9%, 16.5%, 14.2%, and 23.1% respectively).
  • Starboard Value’s annualized returns trailed Salesforce stock, S&P 500, Dow Jones, and Nasdaq 100 on an annualized 3-year basis (16.6% vs. 22.9%, 26.0%, 18.5%, and 38.3%, respectively); 5-year basis (12.0% vs. 30.0%, 18.4%, 15.5%, and 28.6%, respectively); 7-year basis (8.4% vs. 23.0%, 14.7%, 13.2%, and 22.3%, respectively); and 10-year basis (10.5% vs 25.9%, 16.5%, 14.2%, and 23.1%, respectively).
  • ValueAct’s annualized returns trailed Salesforce stock, S&P 500, Dow Jones, and Nasdaq 100 on an annualized 5-year basis (13.9% vs. 30.0%, 18.4%, 15.5%, and 28.6%, respectively); 7-year basis (10.0% vs. 23.0%, 14.7%, 13.2%, and 22.3%, respectively); and 10-year basis (13.0% vs. 25.9%, 16.5%, 14.2%, and 23.1% respectively).

Of the other activists in Salesforce, Jeff Ubben’s Inclusive Capital is a new activist fund that does not yet have a track record. Presidential candidate Vivek Ramaswamy’s Strive Capital is irrelevant, with a ridiculously puny stake equivalent to less than .00001% of Salesforce shares–not enough to buy half a space in the company parking lot. Ramaswamy doesn’t seem to have an argument other than vague accusations of “wokeism.” If the threshold is now so low for launching activist campaigns, then perhaps the authors of this essay, who have modest .000001% Salesforce stakes combined, should consider joining the ranks of activist investors themselves, as should millions of retail investors!

The dramatic underperformance of these activist funds is even more important given the strong endorsements Benioff has received from key stakeholders, including savvy Wall Street analysts, as he lays out a detailed plan focused on driving profitability and improving margins. Just this week, Goldman Sachs gave Salesforce a strong “buy” recommendation with a fresh price target of $310.

“We believe Salesforce is at an inflection point that can vault it into the upper echelons of highly valued tech companies. We believe Salesforce remains poised to be one of the most strategic application software companies in the $1 trillion+ TAM cloud industry and is on a path to $50 billion of revenue growth….we think revenues and margins have the potential to double in the next 5 years, potentially quadrupling earnings in steady state. To that end, we remain bullish on the company’s ability to drive continued y/y operating margin expansion beyond FY23,” Goldman Sachs concluded.

“The narrative at Salesforce over recent quarters has shifted from top-line growth to profitability and efficiency…..we believe Salesforce has significant margin expansion potential ahead, and we believe Salesforce can become a 30%+ plus operating margin business over the next three years and drive better-than-expected free cash flow growth at a CAGR of 25%,” analysts at William Blair wrote, echoing similarly enthusiastic fresh “buy” recommendations from Morgan Stanley, Bank of America, Wells Fargo, and Evercore.

Salesforce’s customers are also enthusiastic, with 92% deriving revenue from Salesforce’s vaunted sales cloud and reporting high satisfaction ratings in a survey by Guggenheim. Just last year, Benioff was selected by his CEO peers as Chief Executive’s CEO of the Year.

If precedent is any guide, Elliott’s vaunted tech activist Jesse Cohn knows when a company’s leadership has deftly taken the wind out of the activists’ sails. This is clearly the case. When all is said and done, perhaps Benioff should offer lessons on value creation to activist investors.

Jeffrey Sonnenfeld is the Lester Crown Professor in Management Practice and Senior Associate Dean at Yale School of Management. Steven Tian is the director of research at the Yale Chief Executive Leadership Institute.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • The return to the office could be the real reason for the slump in productivity. Here’s the data to prove it
  • Overconfident tech CEOs have overpaid for ‘box tickers’ and ‘taskmasters.’ Here’s why the real ‘creators’ will survive the mass layoffs
  • How the Russian economy self-immolated in the year since Putin invaded Ukraine
  • I am a DoorDash driver who’s been elected to the Colorado State House. Food delivery companies are gamifying your tips and making it harder for drivers to earn a living wage. Here’s what you can do about it

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Jeffrey Sonnenfeld

Jeffrey Sonnenfeld is the Lester Crown Professor in Management Practice and Senior Associate Dean at Yale School of Management.

See full bioRight Arrow Button Icon
By Steven Tian

Steven Tian is the director of research at the Yale Chief Executive Leadership Institute.

See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

ss
CommentaryWorld Cup
‘Soccernomics’ co-author: FIFA’s ticket strategy isn’t price discovery, it’s a wealth filter
By Stefan Szymanski and The ConversationJune 12, 2026
2 hours ago
fort
CommentaryFlorida
Ken Griffin has Miami. Stephen Ross has West Palm Beach. Fort Lauderdale had Wayne Huizenga — and it’s been winning ever since
By Jenni MorejonJune 12, 2026
10 hours ago
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
1 day ago
gordon
CommentaryVenture Capital
Gordon Ritter: I predicted AI’s learning loop a decade ago. The doomers are still measuring the wrong thing
By Gordon RitterJune 11, 2026
1 day ago
bessent
CommentarySocial Security
Social Security and Medicare are heading toward insolvency. Congress has 6 years to act
By Steve H. Hanke and David M. WalkerJune 11, 2026
1 day ago
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
2 days ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
11 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.