• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
CommentaryLayoffs

Overconfident tech CEOs have overpaid for ‘box tickers’ and ‘taskmasters.’ Here’s why the real ‘creators’ will survive the mass layoffs

By
Grace Lordan
Grace Lordan
Down Arrow Button Icon
By
Grace Lordan
Grace Lordan
Down Arrow Button Icon
February 15, 2023, 5:50 AM ET
The tech sector has announced mass layoffs after overhiring at the height of the pandemic.
The tech sector has announced mass layoffs after overhiring at the height of the pandemic.Marlena Sloss - Bloomberg - Getty Images
Add Fortune on Google for similar content.

The cull of jobs in the U.S. tech sector continues. Amazon, Alphabet, and Microsoft have all warned that thousands more jobs will be cut imminently. Salesforce CEO Marc Benioff and Meta CEO Mark Zuckerberg have admitted that they hired too many employees under the assumption that the growth their sector experienced during the pandemic would continue. On social media, overconfident CEOs are being blamed for the devastating effects on individual employees.

When I teach behavioral science to executives at the London School of Economics, I am always bemused by how most students complain about overconfident CEOs, with Bezos, Musk, and Zuckerberg among the names most mentioned. I will probe them on why overconfidence is such a problem for them–and we will get to a place where they understand that overconfidence causes CEOs to underestimate the costs and risks associated with the projects that they want to undertake and at the same time overestimate their benefits.

My students are correct. However, they are still missing several key points. In periods of growth, the errors made by overconfident CEOs are often buffered by the upswing of the economic cycle. In contrast, during upswings, underconfident CEOs lose out because they stay hamstrung with risk aversion. Without overconfident CEOs, we would see far fewer innovative moon shots being taken that bring about technologies to advance our capabilities in health, protect the environment, work more effectively, and… well, go to the moon.

Meanwhile, underconfident CEOs procrastinate and watch their firms’ growth stagnate as they run the same old business models. Success is endogenous to beliefs. As soon as someone with the enthusiasm of Elon Musk gets behind a project, the odds of it succeeding are amplified. Why? People are more likely to follow a CEO who is excited and can articulate where they want to go in an inspiring narrative. In contrast, employees are unlikely to be motivated to work harder by a CEO who lacks irrational exuberance about their own idea.

Things get difficult for the overconfident CEO in periods of economic decline when they are publicly listed. Raising additional capital for new ideas is constrained as investors look for safe options to safeguard their finances, and debt becomes more expensive. For many big technology companies, it is actually possible to weather the storm by dipping into the large cash reserves on their balance sheet and retaining their employees through this negative cycle. Meanwhile, small-to-medium technology firms have no choice but to consider cutting jobs and monetizing assets to avoid financial distress. However, regardless of holding large cash reserves, big tech firms are still planning large numbers of layoffs. So, what gives? Why aren’t they protecting their employees?

Shareholders expect cost-cutting during periods of economic decline. CEOs cater to this psychological expectation in an attempt to preserve their companies’ share prices.

However, top technology companies also seem to be trying to take advantage of the market uncertainty to reorganize their employee mix to become more allocatively efficient over the medium term–and moving to hire more “creators.”

During the pandemic, salaries in top tech companies hit record levels in the pursuit of so-called top talent. The problem? The narrative that genius is available on the labor market for a high price causes a ratcheting of salaries. This is called the Lake Woebegon effect–which occurs when firms distort pay upward because they want to signal to the outside market that they are employing THE top talent. Trouble is, genius is hard to screen for in search and hiring. When some of that new talent arrived, their performance was mediocre and their biggest contribution was an excessive wage bill.

The Lake Woebegon effect is a bigger problem for big tech. When companies are small, it is easier to make sure that everyone employed by the firm is adding value. However, as companies scale, there is a risk of bloat. David Rolfe Graeber describes in his theory of “bullshit jobs” a number of types of potentially pointless jobs, including box tickers (those who create the appearance that something useful is being done) and taskmasters (those who create extra work for those who do not need it). Think of too many people employed in governance, middle management, or human resources. It is only excessive numbers of folk in these roles that create issues for the firm. At excessive numbers, the box tickers and taskmasters tip into “busywork” and create more unnecessary work for the “creators.” Creators add value by creating new products or services that are in demand, generating direct income for the core business.

Data suggests that companies are laying off up to 50% of their human resources teams, with recruiters,  marketing, and sales professionals also highly likely to be laid off. Overall, it is safe to conclude that creators are safer than those in “bullshit jobs.”

Since the Global Financial Crisis, slow growth has been evident in the U.S. and other major developed economies. One culprit for this could be the rise in “bullshit jobs.” To the extent that these roles can be identified within technology companies, it is unsurprising their ambitious CEOs wish to cull them to pave the way for future innovation and roles for creators.

However, the evidence does suggest that following culls, firm performance also declines. This echoes the importance of treating employees fairly during layoffs and paying the severance that is deserved rather than messing employees around like Twitter. It also underlines the importance of giving certainty to those employees who remain, to avoid leaving employees confused like Slack did, which will undoubtedly impact their productivity.

The problem with big tech is not that they have pulled the lever on mass layoffs–it’s how they are executing this decision.

Grace Lordan, P.h.D, is an associate professor of behavioral science and the founding director of The Inclusion Initiative at the London School of Economics.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • A soft landing is playing out—but optimism needs to be for the right reasons
  • People are much less likely to trust the medical system if they are from an ethnic minority, have disabilities, or identify as LGBTQ+, according to a first-of-its-kind study by Sanofi
  • The U.S. has thwarted Putin’s energy blackmail. Europe says ‘Tanks a lot!’
  • Once the ‘intellectual blood banks’ of the rich and powerful, can speechwriters be replaced with ChatGPT?

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Grace Lordan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

k
Commentarypower
What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
By Kiran BhatrajuJuly 21, 2026
21 hours ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
21 hours ago
ford
Commentary250 Years of Innovation
Alliance for America’s Skilled Trades: Skilled trades shaped America’s past. Here’s how they can build America’s future
By Jim Farley, Linda Hubbard, Bayo Ogunlesi and Ruth PoratJuly 21, 2026
22 hours ago
Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
2 days ago
japan
CommentaryJapan
Japan’s monetary conundrum — why the yen hit a 40-year low as interest rates hit a 31-year high
By Steve H. Hanke and John GreenwoodJuly 20, 2026
2 days ago
ryan
CommentaryLeadership
I’ve interviewed 700 leaders. The ones outsourcing their thinking to AI lose their best people first
By Ryan HawkJuly 20, 2026
2 days ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
12 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
16 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
17 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.