• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

JPMorgan’s top strategist warns stocks have a 10%-plus drop ahead: ‘Things have to get worse before they can get better’

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
January 25, 2023, 1:21 PM ET
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on January 18, 2023.
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on Jan. 18, 2023.Angela Weiss/AFP via Getty Images

With the Federal Reserve raising interest rates seven times last year to fight levels of inflation not seen since the 1980s, CEOs said in interviews at the time that they were preparing for a recession and the S&P 500 sank roughly 20%. But in January, despite consistent doomsday predictions from Wall Street, the blue-chip index recovered as much as 5%.  

Marko Kolanovic, chief equity strategist at JPMorgan Chase, said that he believes the market’s recent rise is due to overly optimistic investors. Positive developments, including year-over-year inflation falling from its June 9.1% high to 6.5% last month, and the Chinese economy reopening after years of strict COVID protocols, have led some analysts to argue that a new bull market has begun.

“I think it created this narrative that the worst is behind us, kind of that the recession is over, or the recession happened somehow magically last year,” Kolanovic told CNBC on Tuesday. “We don’t agree.”

Kolvanovic pointed to surveys from regional Federal Reserve banks and the Institute for Supply Management (ISM) as evidence that economic “fundamentals are deteriorating” and a “mild” recession is likely on the way. 

“And the Fed doesn’t have any intention to cut now, so I think things have to get worse before they can get better,” he added, arguing the S&P 500 will fall at least 10% before hitting its ultimate bottom for the year. 

In December, the U.S. services industry activity contracted for the first time since May of 2020 due to fading demand, the ISM reported earlier this month. And the New York Federal Reserve’s “Empire State” index, which details current business conditions in New York, recorded its fifth worst reading in history this month, as manufacturing orders sank sharply and employment growth “stalled.”

Bill Adams, chief economist at Comerica Bank, told Fortune that “many financial and economic indicators economists use to forecast business cycle turning points suggest that a recession is more likely near-term.” But Kolvanovic noted that, despite this bearish data, the stock market has been rising so far this year.

“That has to clash at some point,” he said, adding that he believes the U.S. and Europe will experience a recession this year and corporate earnings will drop.

For the S&P 500, Kolvanovic said he was pricing in a “very mild recession,” with earnings per share (EPS) falling to $205 this year. But he noted that measuring the blue-chip index’s EPS is “tricky,” because if there isn’t a recession, it could come in between $225 and $230. And if something more than a “mild recession” were to hit, EPS could drop as low as $180, matching the bearish prediction of Morgan Stanley’s CIO and chief U.S. equity strategist, Mike Wilson.

The good news for investors is, Kolanovic believes Fed officials will rescue markets at some point this year by cutting rates as inflation continues to fade.

“At some point, they’ll backstop it. So, the big question is where. Is it [the S&P at] 3,600? 3,400? 3,200? We don’t have a very strong conviction. But we do think lower is the direction,” he said, adding that “there is usually some contagion or something that happens unexpectedly.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
8 hours ago
Elon Musk
Big TechSpaceX
Musk’s SpaceX discusses record valuation, IPO as soon as 2026
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 5, 2025
8 hours ago
data center
EnvironmentData centers
The rise of AI reasoning models comes with a big energy tradeoff
By Rachel Metz, Dina Bass and BloombergDecember 5, 2025
8 hours ago
Personal FinanceLoans
5 ways to use a home equity line of credit (HELOC)
By Joseph HostetlerDecember 5, 2025
9 hours ago
Netflix
InvestingAntitrust
Netflix–Warner Bros. deal sets up $72 billion antitrust test
By Josh Sisco, Samuel Stolton, Kelcee Griffis and BloombergDecember 5, 2025
9 hours ago
Schumer
Politicsnational debt
‘This is a bad idea made worse’: Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says
By Nick LichtenbergDecember 5, 2025
9 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.