• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceStartups & Venture

Bill Gurley, one of the best tech investors of all time, says the best time in 15 years to start a company is today

By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
By
Lucy Brewster
Lucy Brewster
Down Arrow Button Icon
September 30, 2022, 12:30 PM ET
Bill Gurley says the best time in 15 years to start a company is right now.
Bill Gurley says the best time in 15 years to start a company is right now.David Paul Morris—Bloomberg/Getty Images

An impending recession, geopolitical turmoil, through the roof inflation, and ongoing market pain don’t look like green lights to founders. Tech investors are weary this year, and for good reason; public exits have been few and far between as valuations have tumbled from 2021 all-time highs, making this market a challenging one for young companies. Yet according to famed investor Bill Gurley, if you’re thinking of starting a company, the time is right now. “If you’re going to build from scratch, this might be as good a time as you’ve had in a decade,” Gurley told McKinsey’s executive editor Rick Tetzeli on the consulting firm’s podcast The Quarterly Interview: Provocations to Ponder. 

Despite economic headwinds, Gurley emphasized that the most important factors in a startup’s success are still the quality of the idea and strength of the team, and founders who have what it takes should largely ignore the economic turmoil around them. “Macro things are not things that startups can impact or control,” Gurley said. “So there’s not much reason for [macro economic factors] to affect your thoughts about whether you would start a company or not. They might add anxiety, but I don’t know that they have any real impact.”

So why right now? According to Gurley, the same factors that make this market excruciating for current startups could help brand new companies build. Gurley pointed to real estate as an example. “People used to fret about lease cost, but that’s all gone,” Gurley said. The real estate market has been a casualty of the Fed’s inflation tamping policy; mortgage rates have spiked and the housing downturn is likely to continue into 2023.  

And funding scarcity as well as a tumultuous market environment may actually be a strength. Gurley said that the lack of “cheap money” actually helps founders avoid distracting competition and instead everyone can focus on their own business. “That whole mentality of your competitor raised $100 million, now you have to raise $100 million. All those things have evaporated­—for the better, I’d say.” 

Another benefit of starting a company heading into an economic downturn? “A huge thing is that your access to talent is way better,” Gurley said. Not only has remote work expanded the funnel of available employees, allowing founders to find the very best people across different locations, but layoffs have made hiring and retaining employees cheaper. According to Crunchbase, over 42,000 tech employees in the U.S. have already been laid off this year. As an example, Gurley offered that Jennifer Tejada, the CEO of PagerDuty, said her workforce went from 85% Bay Area located workers to 25% after the pandemic. 

While some founders have emphasized that working in person is mandatory, Gurley thinks that remote work allows flexibility and access to talent founders might otherwise miss. 

As for the brutal IPO market and freefalling valuations, Gurley tells founders in his portfolio companies that this is the “new normal” and it’s time to get used to it. “The collective venture community needs to get its head around the new reality as fast as possible. The more people see what’s really going on, the quicker that will happen.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Lucy Brewster
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

EconomyDebt
Dollar sinks as Trump’s new tariffs raise fears about U.S. debt and reserve currency status. ‘When it’s lost, economic collapse will follow’
By Jason MaJanuary 18, 2026
22 hours ago
AIHousing
An AI-generated version of Trump’s voice is used in ad that promises an ‘all new Fannie Mae’ to tackle housing affordability
By Anne D'Innocenzio and The Associated PressJanuary 18, 2026
24 hours ago
PoliticsRussia
Moscow cheers NATO crisis as the Ukraine war stifles Russia’s economy, forcing companies to use 4-day weeks and lay off workers
By Jason MaJanuary 18, 2026
1 day ago
EuropeTariffs and trade
EU mulls responding to Trump by reviving €93 billion tariff move
By Alberto Nardelli, Jorge Valero and BloombergJanuary 18, 2026
1 day ago
BankingFederal Reserve
BlackRock’s Rick Rieder bid for Fed chair is gaining traction
By Josh Wingrove, Saleha Mohsin, Joshua Green and BloombergJanuary 18, 2026
1 day ago
EconomyTariffs and trade
Europe can wield this $8 trillion ‘sell America’ weapon as Trump reignites a trade war over his Greenland conquest ambitions
By Jason MaJanuary 18, 2026
1 day ago

Most Popular

placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
11 hours ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
1 day ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
8 hours ago
placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
11 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.