• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Unilever CEO Alan Jope aimed to deliver purpose and profit. He stumbled on both

By
Peter Vanham
Peter Vanham
,
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
September 27, 2022, 5:54 AM ET
Unilever CEO Alan Jope
Alan Jope, chief executive officer of Unilever Plc, speaks during a panel session on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, May 24, 2022. Hollie Adams—Bloomberg/Getty Images

Good morning, Peter Vanham here, filling in from Alan.

I was visiting the London offices of Unilever’s former CEO Paul Polman yesterday when the British consumer goods giant announced the departure of Polman’s successor, Alan Jope. The announcement was made well ahead of its effective date (Dec. 31, 2023). But it is nevertheless a far cry from four years ago, when Jope entered the scene as the hand-picked successor to Polman to perpetuate his purpose-driven approach to management “long into the future.”

Two contested decisions in the past year shook investors’ confidence in Jope. The first was Unilever’s failed £50 billion (then $68 billion) bid for GlaxoSmithKline’s consumer health care arm, known for its Sensodyne toothpaste. Analysts blasted the pursuit as having “little justification … strategically, operationally or financially,” with some even questioning Jope’s overall CEO abilities.

The second was Unilever’s decision to sell its Israeli Ben & Jerry’s operations, torpedoing plans by the ice cream maker’s management to stop selling products in Palestinian occupied territories. That move angered Ben & Jerry’s founders and led to an ongoing court dispute, showing the limits of fully integrating the socially-minded, progressive B Corp into the Fortune Global 500 company.

The GSK and Ben & Jerry’s debacles aside, Unilever stock under Jope essentially flatlined, while its two big competitors, P&G and Nestle, recorded stock gains of 47% and 33%, respectively, over the same period. Jope’s departure is also another reminder that “you have to have purpose PLUS profit,” as Alan Murray has said—and with his mixed record, Jope may have disappointed both sides.

Faced with the recent setbacks, Jope chose to end on a rather conventional note in his parting press release, saying “growth remains our top priority, and in the quarters ahead I will remain fully focused on disciplined execution of our strategy.” That compliant tone also contrasts with Polman, who abolished quarterly earnings guidance and happily sent investors packing if he disagreed with them.

Then again, when Polman left after his 10-year tenure, he could boast a 290% total shareholder return. With such top-line performance, many investors surely didn’t mind Polman waxing on his passion of “creating a truly purpose-driven company,” his stakeholder approach, and work to “build a long-term, sustainable business” as he left the company.

More news below.

Peter Vanham
@petervanham
peter.vanham@fortune.com

TOP NEWS

Sterling trajectory

The British pound is no longer collapsing, for now. The markets seem to believe the Bank of England will step in with a heavy emergency interest-rate rise to prop up the currency’s value. The central bank did say yesterday that it would “not hesitate” to do this, though it also said it wouldn’t make a full assessment of the situation until its next scheduled meeting, which is eight weeks away. Larry Summers reckons the pound will fall below parity with both the dollar and the euro. Fortune

Nord Stream

Not that the Russia-to-Germany Nord Stream 1 and 2 pipelines were going to resume natural gas flows anytime soon, but both remained full…until mysterious drops in pressure were reported Monday. German authorities say it has to be due to massive leaks of some kind. The Danes and Swedes reckon the leaks are in their waters, near the Danish island of Bornholm, and have warned ships to avoid the area. The timing is curious, as today’s inauguration day for a new Norway-to-Poland natural-gas pipeline called the Baltic Pipe. Reuters

Do Kwon

Do Kwon is making “zero effort to hide,” the Terraform Labs co-founder said after Interpol launched a massive international manhunt over his role in the crypto outfit’s collapse. That said, his whereabouts remain unclear. While Kwon’s tweets suggest he is in Singapore, the city-state’s police have claimed he isn’t there. South Korea wants him, having accused Kwon and five associates of financial fraud. Financial Times

AROUND THE WATERCOOLER

Top economist Mohamed El-Erian says the ‘relentless appreciation of the dollar’ is terrible news for the global economy, by Will Daniel

Starbucks to union: It’s time to bargain, by Associated Press

Bosses complain workers don’t want to be in the office at all. They’re wrong, by Trey Williams

Salesforce revived San Francisco’s downtown for a week, but the company’s own return-to-office plans lingered awkwardly, by Kylie Robison

Falling home prices shouldn’t collapse the financial system, says hedge funder who made $4 billion betting on the 2008 housing crash, by Will Daniel

This edition of CEO Daily was edited by David Meyer.

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
LinkedIn icon

Peter Vanham is editorial director, leadership, at Fortune.

See full bioRight Arrow Button Icon
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Female athletes are helping Nike’s $7 billion Jordan brand reach consumers who have never seen Michael Jordan play
By Emma HinchliffeDecember 17, 2025
16 hours ago
NewslettersCIO Intelligence
How Amazon’s CSO defends against efforts by North Korean IT workers to infiltrate his company
By John KellDecember 17, 2025
17 hours ago
Team of executives talking in a meeting in the office.
NewslettersCFO Daily
CFO confidence rebounds, but delivering AI’s value is the next test in 2026
By Sheryl EstradaDecember 17, 2025
21 hours ago
NewslettersTerm Sheet
Databricks CEO Ali Ghodsi on where AI is most bubbly, and how the company settled on its $134 billion valuation
By Allie GarfinkleDecember 17, 2025
21 hours ago
Databricks co-founder and CEO Ali Ghodsi (left) with Fortune editorial director Andrew Nusca at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Databricks is now worth $134 billion
By Andrew NuscaDecember 17, 2025
23 hours ago
NewslettersCEO Daily
Why more boards are taking a chance on outsider CEOs
By Geoff ColvinDecember 17, 2025
23 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
17 hours ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
2 days ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
24 hours ago
placeholder alt text
AI
IBM, AWS veteran says 90% of your employees are stuck in first gear with AI, just asking it to ‘write their mean email in a slightly more polite way’
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago