• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessApple

Apple employees claim they’re doing ‘exceptional work’ remotely as Tim Cook orders them back. They’re probably wrong

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
August 22, 2022, 11:37 AM ET
Apple CEO Tim Cook delivers a keynote address during the WWDC22 at Apple Park in June 2022
Apple CEO Tim Cook wants workers back in the office, but they aren’t having it.Justin Sullivan—Getty Images

The return-to-office wars continue to rage, with Apple wanting its employees back in the office—and workers aren’t having it.

Apple has become one of the most vocal firms in corporate America’s quest to see more employees use their office desks more often.

Last week, CEO Tim Cook set a Sept. 5 deadline for workers to be in the office at least three days a week, the latest of multiple attempts by the tech company to get employees back in person.

Responding to the latest return-to-office policy, employees at the tech giant argue that they are able to perform just as well when they work remotely as when they are in the office, and are making their thoughts heard through a petition demanding “location flexible work” that began circulating among Apple employees over the weekend.

The petition, written by a group of workers known as “Apple Together,” claims that employees have been doing “exceptional work” throughout the pandemic, whether they have been working from home or from the office.

But questions still persist about what effect remote work actually has on productivity, with recent data suggesting that the cultural quirks behind working from home mean that companies like Apple demanding workers return to the office may have a point.

Remote work perils

Apple’s demands that employees return to the office have so far been met with steadfast opposition, with 76% of employees responding negatively to an April survey asking whether they are willing to return to the office.

Employees against the return to office order claim they are able to work just as efficiently and productively at home, but that might not be strictly true.

Remote workers are wasting up to 67 minutes a day doing menial and unnecessary tasks just to prove to their supervisors that they are actually virtually engaged with their work, according to a July report from Qatalog and GitLab. 

In what the authors coined “digital presenteeism,” more and more remote workers are feeling pressured into proving to their superiors that they are visibly online, and in doing so are adding an average of 5.5 redundant work hours a week to their regular schedules.

Remote work may also have contributed to deteriorating work culture and consequently lower productivity for certain employees, according to another recent study published in MIT Sloan Management Review.

The study’s authors found that remote work is leading to a higher number of less-important meetings that have a bearing on worker happiness and potentially productivity.

“Low-quality meetings often translate into less productivity, and high levels of multitasking can increase stress,” study coauthor Thomas Roulet from Cambridge Judge Business School said in a statement. 

As companies like Apple have grappled with return-to-office policies, other company CEOs have been even more adamant that working from home has no future, and employees should expect to see the right revoked soon. 

Goldman Sachs CEO David Solomon has called the practice an “aberration” that the company hoped to eliminate soon, while Tesla CEO Elon Musk recently told the company’s white-collar employees that he expected to see them in the office in person soon, or they could “pretend to work somewhere else.”

Apple appears to be more inclined to toe the line, offering workers a hybrid strategy that will only see them come into the office three days a week. 

The company will still need to carefully balance employee expectations. Last April, several Apple employees suggested they were willing to quit over the company’s return to office policy. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Gamers celebrating
SuccessCareers
Meet the Gen Z college students who turned Excel into a competitive esport—they’re competing in spreadsheet challenges and it’s helping them land jobs
By Preston ForeFebruary 28, 2026
20 hours ago
Successphilanthropy
Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
By Sydney LakeFebruary 27, 2026
1 day ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
2 days ago
Spencer Rascoff, chief executive officer of Match Group Inc
SuccessGen Z
CEO of the tech company behind Hinge and Tinder set up an employee hotline where staff can DM him anytime: ‘No hierarchy. No filters. Just real input.’
By Emma BurleighFebruary 27, 2026
2 days ago
Man sitting at a desk managing multiple devices at one time
SuccessCareers
Workers are making over $1 million by secretly holding down multiple gigs—and they’re doing it all within the 40-hour workweek
By Preston ForeFebruary 27, 2026
2 days ago
SuccessProductivity
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
14 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
21 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.