• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Meitu

China’s leading beauty app spent $50 million on Bitcoin weeks before Beijing banned crypto. Now that investment is a blackhole on its books

Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
July 4, 2022, 7:21 AM ET
Visitors gather around a Meitu booth
Meitu warned investors on Friday that it might report a $52 million net loss for 2022 thus far—a 150% increase from the same period in 2021—due to the plunge in Bitcoin and Ether values. Yang Enuo—VCG via Getty Images

Meitu is best known as the developer behind popular Chinese smartphone apps, like Meitu App and BeautyCam, which allow users to beautify their selfies for social media. Less known is the fact that the pioneering photo app, founded in 2008, is also one of the world’s top holders of cryptocurrency, ranking 12th among publicly-traded companies, according to CoinGecko.

But, with crypto markets crashing, that investment is dragging Meitu deep into the red.

On Sunday, in a filing with Hong Kong’s stock exchange, Meitu said that the company’s net loss for the first half of the year could range between $41 million and $52.3 million—more than double what it recorded the same period the year before—and pinned the mounting losses on the crashing value of its cryptocurrency assets.

“The expected increase in net loss is primarily due to the Acquired Cryptocurrencies Impairment,” Meitu said, warning investors to “exercise caution when dealing in the shares of the Company.” Meitu shares sank 10.5% by market close on Monday.

Meitu owns about 940 Bitcoin and 31,000 Ether, purchased for $49.5 million and $50.5 million respectively, the company says, which it bought between March and April 2021. On Sunday, Meitu said it was expecting to book impairment losses—the difference between what Meitu paid for cryptocurrencies and its current market value—of $27.1 million and $18.5 million on its Bitcoin and Ether acquisitions respectively.

Meitu did not immediately respond to a request for comment but in their filing the company claimed that these crypto losses would not affect the company’s cash flow or operations. The company appears to remain bullish on crypto, too, writing that although digital currencies are “prone to volatility”, Meitu believes that “adoption has ample room to grow given the blockchain industry is still developing rapidly, and cryptocurrencies are an integral part of that.”

Meitu’s ability to engage in the crypto space night be limited, however. Meitu bought into cryptocurrencies weeks before Chinese regulators barred financial institutions and payment companies from dealing with digital coins in May 2021, sparking a short slump in crypto markets. China later expanded its crypto ban to bar all transactions involving cryptocurrency, even with overseas entities.

In its filing, Meitu says it hasn’t bought or sold any cryptocurrency since China’s ban came into effect, even though other bullish companies have bought into the crash, viewing the slump in crypto prices as a discount buying opportunity.

Software company MicroStrategy, whose founder Michael Saylor is one of Bitcoin’s loudest proponents, revealed last Wednesday that it had bought an additional $10 million worth of Bitcoin in the past two months even though, according to Bloomberg, the company’s Bitcoin holdings have dropped about $3.4 billion in value between the end of Q1 2022 and today.

MicroStrategy is one of the largest public companies holding Bitcoin as an asset. The company owns almost 130,000 Bitcoin, or 0.6% of the total supply of the digital currency, notes CoinGecko.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

Economyjerome powell
Stock futures slide while gold and silver jump after Powell investigation raises fears over the Fed’s independence
By Eva RoytburgJanuary 11, 2026
10 hours ago
EconomyFederal Reserve
DOJ probe on Powell draws swift backlash from Congress as key GOP senator says he won’t confirm anyone for the Fed until case is resolved
By Jason MaJanuary 11, 2026
10 hours ago
Economyjerome powell
Powell blasts DOJ criminal probe as attack on Fed independence. ‘Public service sometimes requires standing firm in the face of threats’
By Jason MaJanuary 11, 2026
10 hours ago
EnergyIran
Oil prices rise as bloody crackdown on Iran protests suggests Tehran fears a ‘dire security threat to the regime’ with loyalty of forces in doubt
By Jason MaJanuary 11, 2026
12 hours ago
AsiaChina
What global executives need to ask about China in 2026
By Joe Ngai and Jeongmin SeongJanuary 11, 2026
13 hours ago
Travel & LeisureAirline industry
Allegiant to acquire Sun Country in deal valued at $1.5 billion
By Se Young Lee and BloombergJanuary 11, 2026
14 hours ago

Most Popular

placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
6 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
18 hours ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
15 hours ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
2 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
3 days ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.