• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvesting

Here’s how to invest during a war, according to an expert at game-changing fintech company

By
Mahnoor Khan
Mahnoor Khan
Down Arrow Button Icon
March 25, 2022, 6:18 AM ET
Ukrainian servicemen ride on tanks towards the front line with Russian forces in the Lugansk region of Ukraine.
Ukrainian servicemen ride on tanks towards the front line with Russian forces in the Lugansk region of Ukraine.ANATOLII STEPANOV/AFP via Getty Images

The world is a crazy place right now.

With the Russia-Ukraine crisis and the subsequent hike in gas prices, a ridiculously competitive housing market, the highest inflation rate since the early 1980s, and even a potential recession on the way, people are confused about what financial choices to make in order to survive. 

Will Steiner, head of Literacy at investment app EarlyBird, gave Fortune some crucial advice on how Americans can successfully navigate themselves and their families through periods of global unrest. 

Earlybird is an app that allows parents to open custodial accounts for their children to build investment portfolios in crypto and traditional assets. The fintech startup raised $4 million in its initial seed round from Reddit founder Alexis Ohanian and other high-profile investors.

Here are his answers to your most burning questions:

Q: How will my finances be impacted by the Russia-Ukraine conflict?

1. Stocks will stay resilient amid the war. 

Steiner said past precedent shows stocks can maintain value during major conflicts. “If we take a historical view looking at the geopolitical lens, most portfolios heavily weighted in equities tend to be pretty resilient.”

Across World War II and the Korean, Vietnam, and Gulf Wars, he said, the average return for large-cap stocks was 11.4%.

2. The economic impact of the war will hurt more in Europe than in the U.S.

You will see changes at the pump or grocery store or disruptions in the supply chain, Steiner predicted.

In general, though, he said the economic impact will “hurt more” in Europe than in the U.S., given its proximity to the conflict and the importance of Russian gas to some economies, notably Germany.

3. Focus on diversification: think ETFs and gold.

Crises like these make a compelling argument for diversification.

For example, the NASDAQ 100, which is considered to be a tech-heavy stock index, is down 20% year to date, while an equal-weighted S&P ETF fund like RSP is only down 7.5%. So, as a long-term strategy, Steiner says consider allocating your money into more “traditional” assets like gold and ETFs instead of placing all your bets on hyped-up investments like tech stocks.

Q: How should I adapt to inflation?

1. Short-term

Have an emergency fund accessible and use cash to cover expenses, Steiner says. The general rule of thumb is to have three to six months’ worth of expenses in your emergency fund.

2. Long-term

Understand what your cash needs are and make sure any excess money you earn is not sitting in a savings account.

Unexpected volatility is an expected part of investing.

Q: What do I do with my portfolios at the moment? Should I Buy? Sell? Hold?

1. Don’t panic sell

When it comes to portfolios, Steiner recommends you keep calm and carry on.

“Almost always, the best thing to do is to do nothing. I’d say if you have a strategy, stick with it. If you don’t, now is a good time as any to get set up.” 

2. Buy low when the market is down

An economic downturn can often get the best of us. We may be too afraid to enter the market during times of uncertainty but Steiner says it’s important to “stick to a recurring investment and buy every single month no matter what the market is doing.”

One of the fundamental rules of successful investments is buying low and selling high, and you can actually use a bear market as an opportunity to buy low and maximize your profit margins when the market picks up again, he said.

Q: What are some hedging strategies to prepare for unexpected volatility?

Will says that “unexpected volatility is an expected part of investing” but there are three things you can consider:

1. Create a cash position

Instead of having all your money invested in the market, if you have some cash set aside, the volatility is not going to affect you as much. But it’s also important to remember that volatility is different from risk and not always a bad thing. “Unexpected volatility could also be unexpected growth,” says Will. And holding cash could mean you miss out on possible growth opportunities, too.

2. Use stock options

Stock options allow you to buy lower than the market price and sell higher than the market price, minimizing your risk during fluctuations. This seems like an ideal solution, but Steiner says it’s a strategy more suitable for advanced investors. “Stock options aren’t a walk in the park and it requires serious education to know what you’re getting yourself into.”

3. Tail hedging

Tail hedging is a complicated combination of stock options that lose money most of the time but give great returns during a black swan event. This is a strategy not commonly available to the average investor and is mostly used by high net individuals. And Will says there is a lot of debate over whether the payoff is even worth the risk.  

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Mahnoor Khan
Instagram iconLinkedIn icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
17 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
9 days ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
11 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
2 days ago

Latest in Finance

EconomyTariffs and trade
Even if the Supreme Court rules Trump’s global tariffs are illegal, refunds are unlikely because that would be ‘very complicated,’ Hassett says
By Jason MaDecember 21, 2025
4 hours ago
EnergyAlternative energy
Solar power and battery storage are booming despite Trump policy whiplash as clean energy meets soaring data center demand
By Jennifer McDermott and The Associated PressDecember 21, 2025
5 hours ago
PoliticsOil
U.S. pursues another tanker skirting Venezuela sanctions as GOP senator calls seizures a ‘provocation and a prelude to war’
By Aamer Madhani and The Associated PressDecember 21, 2025
5 hours ago
sustainability
CommentarySustainability
2025: the year sustainability didn’t die 
By Andrew WinstonDecember 21, 2025
13 hours ago
Young banker
SuccessCareers
Is AI really killing finance and banking jobs? Experts say Wall Street’s layoffs may be more hype than takeover—for now
By Emma BurleighDecember 21, 2025
14 hours ago
J&J
LawCancer
Johnson & Johnson hit with another giant asbestos-talcum powder verdict: $65.5 million in Minnesota
By The Associated PressDecember 21, 2025
16 hours ago