• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Commentaryremote work

You’ll never build a personal brand–unless you stop hiding behind remote work

By
Stan Hannah
Stan Hannah
Down Arrow Button Icon
By
Stan Hannah
Stan Hannah
Down Arrow Button Icon
March 14, 2022, 1:31 PM ET
Research suggests remote work has made workers’ collaboration more siloed, with fewer connections between different parts of the business.
Research suggests remote work has made workers’ collaboration more siloed, with fewer connections between different parts of the business.Daniel Acker—Bloomberg/Getty Images

COVID-19 canceled the office—or at least that’s what many employees seem to think these days. Many have grown comfortable with remote work and are resisting growing calls from employers to return to the office, even if only for a few days a week.

But in doing so employees in many sectors risk shooting themselves in the foot–and missing out on important career and personal development benefits that are hard to achieve through Zoom meetings alone. That can be especially pronounced for newer or younger employees who haven’t had the chance to build strong networks yet. 

When the pandemic first hit, it produced a moment of remarkable unity between employers and employees on the need to shift to remote work. Two years on, that’s starting to fray as employers realize what they have lost from office-based work while many workers are reluctant to give up their new arrangements.

Employees can point to studies—such as this two-year survey by Great Place to Work—showing that productivity has increased or stayed the same with remote work. However, those only tell a narrow part of the story.

We know from experience that being in the office with colleagues leads to stronger connections, better collaboration, and more spontaneous interactions. This results in a higher quality of work and an ability to see the bigger picture, which leads to long-term benefits for employees.

Learning and skills acquisition tend to stick much better when they are done in person. On video calls, there’s a clear tendency for participants to check out and get distracted—a very frustrating phenomenon for a supervisor and one that over time leads to slower growth in skills and learning.

Some of the most important learning in offices takes place after meetings, in the corridor, or by the coffee machine, as participants discuss what they learned and exchange experiences. On remote calls, that opportunity is lost at the click of the “End Meeting” button.

Office collaboration also helps employees look beyond their immediate team and experience the organization as a whole. Working alone at home, by contrast, can lead people to get isolated on their own projects and limit contact to people they already know. Recently, for example, a colleague asked me to jump on a call because I happened to be in the office early, allowing me to contribute to and learn from an aspect of the business outside my usual group.  

I’m not alone in seeing this. Researchers at Microsoft recently found that company-wide remote work had made workers’ collaboration “more static and siloed,” with fewer connections between different parts of the business.

Building a personal brand–and the career advantages that come with that–has also become much harder in the Zoom era. Hiding behind a screen makes it much harder for people to remember you and feel emotionally connected. In-person presence is key to projecting the trust that is crucial in building relationships. It also creates a much more effective environment for providing feedback to coworkers on their performance, a process that is predicated on empathy and intimacy.

The timeless human skills of presenting yourself well, building rapport, and forming emotional connections are steadily eroding through remote work—but are as important as ever for business success. This is especially the case for industries that have a large client-facing element, such as consulting. Yet they are still highly relevant for roles that require attention to internal customers.

The loss of visibility and personal brand through remote work may pose a serious obstacle to career advancement. Separate studies of a Chinese and a U.S. firm that split their workforces between the office and remote locations found that those in the office were more likely to win promotions. 

With the labor market so tight, companies may feel there’s not much they can do to get workers back out of their homes. But it can be done in a non-coercive way by reminding employees of what they’re missing, staying flexible through hybrid arrangements, and ensuring they are getting tangible benefits from time spent in the office.

Ultimately, though, employees need to be more aware of the long-term costs of shunning the office and start taking advantage of opportunities to return. 

Stan Hannah, PhD, is a partner and leader of the talent and organizational development practice at Plante Moran.

More must-read commentary published by Fortune:

  • Stop asking women how we manage work-life balance. Most of us don’t
  • It’s not a Great Resignation–it’s a Great Rethink
  • The media’s racial bias is also happening off screen
  • The Great Business Retreat matters in Russia today–just as it mattered in 1986 South Africa
  • Offices are obsolete—and so are the managers who insist you must go back
Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Author
By Stan Hannah
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

sa
CommentaryIPOs
When good money goes bad: the question SpaceX and OpenAI investors aren’t asking
By Rory McDonaldJune 6, 2026
44 minutes ago
denton
CommentaryIran
ICC Secretary General: The Hormuz clock that matters isn’t diplomatic — it’s agricultural
By John W.H. Denton AOJune 6, 2026
4 hours ago
wc
CommentaryWorld Cup
The World Cup is coming to the U.S. — so where are the international travelers?
By Evan SaundersJune 5, 2026
22 hours ago
mc
Commentarydisruption
What AI is actually good for
By Maria ColacurcioJune 5, 2026
23 hours ago
sam
CommentaryTaxes
Sam Altman, Mark Cuban and Elizabeth Warren are wrong: the tax code doesn’t need an apocalypse clause
By Daniel Bunn and Alex MuresianoJune 5, 2026
1 day ago
What Alix Earle knows about business that many of my Harvard Business School students don’t get
CommentaryFortune Media Network
What Alix Earle knows about business that many of my Harvard Business School students don’t get
By Reza SatchuJune 4, 2026
2 days ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
1 day ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
1 day ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
22 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
Environment
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.