• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financebay area housing crisis

A superrich suburban neighborhood tried to become a mountain lion sanctuary to destroy more affordable housing. It didn’t work.

Nicole Goodkind
By
Nicole Goodkind
Nicole Goodkind
Down Arrow Button Icon
Nicole Goodkind
By
Nicole Goodkind
Nicole Goodkind
Down Arrow Button Icon
February 8, 2022, 1:29 PM ET
Video Poster

A wealthy San Francisco suburb will not be allowed to label its entire town as a mountain lion preserve in order to keep more working-class people from moving in. 

Local leaders in Woodside, Calif., a Silicon Valley neighborhood that’s home to billionaires like Oracle cofounder Larry Ellison and Charles R. Schwab, passed a memorandum last month to preserve their town as a mountain lion habitat in order to block a new statewide law, SB 9, that allows duplexes on single-family lots in order to increase affordable housing throughout the state.  

But that’s not working with California authorities. 

“Woodside declared its entire suburban town a mountain lion sanctuary in a deliberate and transparent attempt to avoid complying with SB 9,” California Attorney General Rob Bonta wrote in a letter to notify the town that the move violates state law and must be amended.

After receiving a letter from the attorney general this weekend that threatened further legal action, the town ended its short jaunt into the world of conservation the next day. In a statement on Monday, the council said that the Department of Fish and Wildlife “had advised that the entire Town of Woodside cannot be considered habitat” and that “as such, the Town Council has instructed staff to immediately begin accepting SB 9 applications.”

The actions taken by the town have riled up critics and activists who say that it’s a blatant attempt by the rich to evade the law and keep affordable housing scarce in a state that is in the middle of a homelessness crisis. 

“This is so absurd,” Laura Foote, executive director of YIMBY Action, a housing activist group, told the San Francisco Chronicle. “It is an example of the extreme absurd lengths cities will come up with to evade [SB 9].”

Foote pointed out that the town of Woodside allowed Larry Ellison to build a $70 million, 23-acre 10-building compound modeled after a 16th-century Japanese emperor’s palace while banning two-unit home conversions on already developed land.  

“You can build a McMansion and that somehow won’t hurt the mountain lion,” Foote told the Chronicle. “But if you build two units, the lions will somehow fall over and die.”

The average value of a Woodside home is $4,458,459, over six times as high as the California median of $734,612, and the median annual income is over $250,000, according to Census Bureau data. Home prices in the town rose by about 15% in value over the past year. Woodside is 85% white, according to Census data. 

Residents used evidence of seeing the big cats on their home security cameras to back their decision to designate it a mountain lion preserve, but others thought the sudden designation seemed suspicious. 

“I once saw a mountain lion at the zoo in Oakland. But not here? Not here, never,” Woodside resident Vanessa Nell, who’s lived in the community for 11 years, told her local ABC News station. “If anybody else comes into the city and doesn’t belong to these picky groups, they are really rude, these people.”

The Mountain Lion Foundation said that while Woodside does abut and contain a mountain lion habitat, mountain lions don’t typically hang out on mowed lawns in suburban stretches. “A blanket prohibition against adding an additional unit on an already developed parcel anywhere in the town is neither required by the California Endangered Species Act, nor contributing to the protection of mountain lions,” the conservation nonprofit wrote in a statement. 

California Gov. Gavin Newsom has declared the state in a housing crisis, and an estimated 150,000 homeless Californians are sleeping in shelters or on the streets. There are 7.1 million Californians living in poverty when housing costs are taken into account. More than half of low-income Californians devote at least half of their paycheck to rent. 

“The housing affordability crisis is undermining the California dream for families across the state, and threatens our long-term growth and prosperity,” Newsom said in a statement about SB 9. “Making a meaningful impact on this crisis will take bold investments, strong collaboration across sectors, and political courage from our leaders and communities to do the right thing and build housing for all.”

Woodside is far from the only town that has attempted to come up with creative ways to block the statewide rezoning law. Since its introduction last year, local governments and homeowner groups have opposed the plan, claiming that it crushes single-family zoning. 

There have been at least 40 cases in which towns attempted to block or limit SB 9 housing, according to affordable housing advocacy group Yes in My Back Yard Law. 

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Nicole Goodkind
By Nicole Goodkind
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

EconomyFinance
Ray Dalio, Scott Bessent and House members from both sides of the aisle are rallying around a ‘3% solution’ to tame the out of control national debt
By Shawn TullyMarch 1, 2026
2 minutes ago
An older man wears an American flag.
EconomyRecession
Your grandparents are the reason the U.S. isn’t in a recession right now. That won’t last forever
By Eleanor PringleMarch 1, 2026
2 minutes ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
2 hours ago
protest
Middle EastMiddle East
A month before Iran strikes, Trump told Iranian protesters help was on the way amid a government crackdown
By Aamer Madhani, Josh Boak and The Associated PressFebruary 28, 2026
7 hours ago
khamenei
Middle EastMiddle East
Iranian Supreme Leader Khamenei dies after major attack by Israel and the U.S., Iranian state media confirms
By Jon Gambrell, Melanie Lidman, Josh Boak, Eric Tucker and The Associated PressFebruary 28, 2026
8 hours ago
Middle EastIran
Trump calls death of Ayatollah Ali Khamenei the ‘single greatest chance for the Iranian people to take back their Country’
By Jon Gambrell, Konstantin Toropin, Josh Boak, Aamer Madhani and The Associated PressFebruary 28, 2026
12 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
17 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
24 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.