• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

The net zero transition will require $3.5 trillion in extra investment each year, McKinsey estimates

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
January 25, 2022, 6:50 AM ET

Good morning.

As ever more companies commit to a “net zero” transition by 2050, it’s worth asking: How much is that transition going to cost?

An army of McKinsey researchers have come up with a plausible estimate that they are releasing today. It’s a big number: $275 trillion in capital spending on physical assets by 2050, or $9.2 trillion a year. Of course, a lot of that investment is already happening. But McKinsey says the increase in investment needed would be $3.5 trillion a year.

That’s a lot of money. To put it in perspective, it’s roughly one half of all global corporate profits, one quarter of all tax revenue, or 7% of household spending. The McKinsey report is silent on who picks up the tab.

In addition to all that spending on physical assets, the climate transition also will lead to human disruption: an estimated loss of 185 million jobs by 2050, offset by a gain of 200 million new jobs. That means no shortage of jobs, but a challenge to provide “needed support, training and reskilling” during the transition.

Now you may look at those numbers and be tempted to say: “Whoa, let’s not do it, and save the cash.” But there’s a cost there, too. First movers will benefit by reaping profits from the transition, while latecomers will pay an added price. A separate study out this morning from Deloitte concludes insufficient action on climate “could cost the U.S. economy $14.5 trillion in the next fifty years,” and the loss of nearly a million jobs. “We have a narrow window of time—the next decade—to make the bold decisions needed to change our climate trajectory and reach a turning point,” said Alicia Rose, deputy CEO for Deloitte U.S. “The decisions made by governments, businesses and communities would reinforce our early progress and could unlock extraordinary economic possibilities for the U.S.”

Separately, check out this week’s Leadership Next podcast—an interview with Steve Case, CEO of Revolution, an investment fund dedicated to building start-ups in places other than San Francisco and Austin. Case, who made a fortune running AOL, says the pandemic has “broken the lock” that Silicon Valley and a few other places had on new tech investment, allowing talented people “to think about work and life in a different way.” 

Case makes the case for my hometown of Chattanooga, Tenn., as one of his proof points. “Chattanooga is actually proving to be an interesting startup city,” he said, thanks to an early investment in high-speed broadband and a heavy concentration of trucking and logistic companies. “It’s the best place to launch a start-up focused on trucking.” You can listen to the podcast on Apple or Spotify. More news below.

Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Google suit

Four U.S. state attorneys general have teamed up to sue Google for allegedly tricking consumers into handing over their location data with so-called dark patterns—manipulative user-interface design choices that are rapidly becoming a prime target for regulators around the world. Washington Post

Binance AML

Binance, the world's biggest crypto exchange, has reportedly been operating weak anti-money-laundering controls and not being entirely transparent with regulators about its finances and business structure. Chaopeng Zhao, its founder and CEO, has hit back against the allegations, claiming they come from "people who were let go from Binance and partners that didn’t work out [who] are trying to smear us." Fortune

Monoclonal antibodies

When Omicron appeared, there were concerns it could prove resistant to the monoclonal antibody treatments given to some COVID patients by IV drip. Now the FDA has yanked its authorization for Eli Lilly and Regeneron's monoclonal antibody treatments, because of that problem. Note: GSK says its monoclonal antibody treatment continues to work against Omicron. Financial Times

Unilever shift

After activist investor Nelson Peltz took a stake in Unilever, the consumer goods giant has suddenly decided to cut 15% of its senior managerial posts. It will also make ice cream (featuring brands such as Ben & Jerry's and Magnum) an independent unit. Fortune

AROUND THE WATER COOLER

"Stealth Omicron"

The sub-variant known as "stealth Omicron" (a frequently misinterpreted nickname that means it's relatively hard to classify, not that it evades tests) is now definitely in the U.S., with nearly 100 confirmed cases across multiple states. Is that a big deal? Still hard to tell—sub-strains appear all the time—but it is taking over Denmark. Fortune

Spotify ultimatum

Neil Young has told Spotify to remove his music, because of the presence of vaccine-misinformation emitter Joe Rogan on the platform. "I am doing this because Spotify is spreading fake information about vaccines—potentially causing death to those who believe the disinformation being spread by them," the rocker said. "They can have Rogan or Young. Not both." Fortune

Nasdaq fall

Fortune's Shawn Tully reckons the Nasdaq still has a way to fall before it hits bedrock: "The powerful momentum driving tech's shooting stars ever skywards is finally surrendering to market gravity. The 'innovation-at-any-price' high spirits that sent the Nasdaq shooting into the stratosphere over less than three years, is giving way to the realization that its members can't grow profits nearly fast enough to give you a decent return." Fortune

Free Facebook

Facebook software problems have been leading to many people in developing economies—where the company promised them free use of its services—being charged for their Facebook data nonetheless. The problems were flagged up internally, but Facebook has reportedly done nothing to fix them. Wall Street Journal

This edition of CEO Daily was edited by David Meyer.

This is the web version of CEO Daily, a daily newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Inside Dr. Becky Kennedy’s $34 million parenting empire
By Emma HinchliffeMarch 2, 2026
12 hours ago
Recruiter holding candidate resume taking job interview at desk.
NewslettersFortune Workplace Innovation
Skills-based hiring was an HR mantra. Execution never followed
By Kristin StollerMarch 2, 2026
15 hours ago
A container ship in the waters of the Strait of Hormuz off the coast of Khasab in Oman’s northern Musandam peninsula on June 25, 2025.
NewslettersCFO Daily
Tariffs meet oil shock: Corporate margins face a new squeeze
By Sheryl EstradaMarch 2, 2026
15 hours ago
NewslettersFortune Crypto
Is the media anti-tech—or just anti-crypto?
By Jeff John RobertsMarch 2, 2026
16 hours ago
C-SuiteNext to Lead
From brand builder to business operator: The unconventional career blueprint behind one executive’s C-suite rise
By Ruth UmohMarch 2, 2026
17 hours ago
NewslettersTerm Sheet
Why Sequoia’s Alfred Lin isn’t worried about the SaaS-pocalypse
By Leo SchwartzMarch 2, 2026
18 hours ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Success
Slack cofounder says workers and CEOs can get stuck doing 'fake' work like pre-meetings and slideshows
By Emma BurleighMarch 1, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.