Oscar Mayer introduces a bologna-inspired skincare product

January 19, 2022, 3:52 PM UTC

Lunch meat is the new skin care.

Oscar Mayer has rolled out a new beauty mask that’s inspired by its popular bologna meat product. Really.

The company has partnered with Seoul Mamas, a premier Korean beauty and skincare company, to create a hydrating and rejuvenating beauty mask with Witch Hazel Botanical and seaweed-derived ingredients. It also looks like a slice of the lunch meat. The limited-edition masks are on sale now at Amazon for $5.

Oscar Mayer parent company Kraft Heinz claims the masks “promote skin elasticity, improve hydration and moisture retention, offer anti-inflammatory benefits, and provide protection for the skin.”

It should go without saying, but just to be clear: You won’t actually be putting bologna on your face. The beauty mask just happens to be pink.

The mask is the latest in a series of whimsical marketing efforts for the company that stretch all the way back to the Weinermobile.

“Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike,” said Lindsey Ressler, senior marketing analyst at Oscar Mayer in a statement. “This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising.”

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