How You Can Watch the Super Bowl in a Giant Hot Dog-Themed Car
Oscar Mayer is auctioning off the use of a giant hot dog-themed automobile to watch the Super Bowl in—and it’s all for charity.
The eBay auction promotes what the hot dog-maker is calling a “Wienie-Bago,” or a Wienermobile-RV mashup. Oscar Mayer, which is owned by Kraft Heinz (KRFT), is pitching it as an alternative to San Francisco hotels sold-out because of the game pitting the Denver Broncos against the Carolina Panthers.
The winner of the auction gets a two-night stay in the “Wienie-Bago” from Feb. 6 to Feb. 8, air transportation, food—and even Wi-Fi.
The proceeds from the action benefit Stop Hunger Now, a non-profit that aims to tackle hunger around the world. Oscar Meyer says it will match a bid up to $10,000 to give to the organization.
“The Oscar Mayer Wienie-Bago ups the ante on the Wienermobile and its long history of bringing fun and unexpected opportunities to fans,” Jody Moore, head of communications for Oscar Mayer, said in a statement to Fortune. “With extremely limited hotel options left for football’s biggest game, the Wienie-Bago offers fans a perfect lodging solution and unique experience surrounding one of the nation’s favorite sporting events.”
“If small, customized living spaces are all the rage, the Wienie-Bago brings the extra mustard,” according to a press release. “With enough room to sleep four, a kitchenette stocked with beverages and snacks, including plenty of Oscar Mayer products, and the chance to relax and see the city in the Wienermobile-turned-living room next door, the Wienie-Bago offers a fun, all-American alternative to sold out local hotels.”
But you better act fast: Bidding starts today and ends on Sunday, Jan. 31.
This post has been updated with comment from Oscar Mayer.