• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

The housing market is slowing—but don’t mistake it for a crash

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
October 5, 2021, 2:59 PM ET

Since bottoming out this spring, the number of U.S. homes for sale is up 31%. That has coincided with a 20% drop in the share of sales that involve bidding wars and a leveling off in the rate of home appreciation. The data is pretty clear: The housing market is slowing.

There isn’t just one reason why the housing market—which went on a historic run during the pandemic—is cooling down. Some of it can be attributed to more sellers finally feeling comfortable enough to move during a pandemic. At the same time some would-be homebuyers, facing record prices, have been simply priced out. Then there’s seasonality, in the form of the slowing that occurs annually as summer vacations pick up and students return to school—which has finally returned to the market after being absent during the 2020 shutdowns.

That said, don’t mistake this softening for a correction. Even given some recent cooling, the housing market is still fairly strong.

Look no further than the data on bidding wars. In April, 74.3% of homes were getting multiple offers, according to Redfin data. By August, that rate was down to 59.4%. But while bidding wars are tamping down a bit, they’re still well above their pre-pandemic levels. The bidding war rate was 42% in August 2018 (a red-hot year, by normal standards) and 10.4% in August 2019 (a slower year).

“We often refer to this as normalizing,” says Jody Kahn, senior vice president of research at John Burns Real Estate Consulting, a real estate research firm. “We’re not fond of headlines that imply that the housing market is coming to a screeching halt, since that’s not accurately what’s happening. But we do like that things are easing a bit.”

Since the onset of the pandemic, median list prices are up a staggering 23% on realtor.com. That level of price growth, which far exceeds most Americans’ annual pay raises, just isn’t sustainable, Kahn says. That’s something Fortune has repeatedly heard from industry insiders this summer: The bigger threat to the housing market isn’t demand falling off, it’s the market going too high and thus overheating. That threat also explains why Kahn and even many homebuilders are happy to see some “softening.”

While homebuyers shouldn’t expect to see markdowns, they could see price growth continue to slide. Between April 2020 and April 2021, median home list prices on realtor.com soared 17.2%. Over the most recent 12-month period (Sept. 2020 to Sept. 2021) that rate was down to 8.6%. If forecasts are right, it could slow further. Indeed, CoreLogic, a real estate research firm, projects a 2.7% appreciation in the coming 12 months, while Freddie Mac and John Burns Real Estate Consulting forecast 2022 home price growth of 5.3% and 4%, respectively.

Why are prices expected to continue growing?

It’s very simple economics: Demand continues to outmatch supply. The former took off during the pandemic as workers took advantage of recession-spurred low mortgage rates and their increased remote flexibility to buy homes further out in the ‘burbs. The pandemic has also coincided with the largest tranche of millennials (in particular, those born 1989 through 1993) beginning to hit their 30s—typically the big first-time home-buying years. All of this increased demand is why inventory dried up during the pandemic. Between April 2020 and April 2021, inventory of homes for sale on realtor.com fell 53%. While that has improved recently, we’re still pretty close to a 40-year low in inventory.

But that doesn’t mean the housing market is free of risk. The biggest unknown comes from mortgage rates. The average 30-year fixed mortgage rate of 3% is expected to rise in the coming years. But inflation fears could cause the Federal Reserve to raise rates sooner than expected. That would, of course, negatively impact the housing market.

Then there’s mortgage forbearance, which began its long-awaited wind down on Sept. 30. As a result, over the coming year more than 1.5 million homeowners will have to restart paying their mortgages. Some won’t be able to, and they’ll have to put their homes up for sale. Zillow estimates that around 25% of those 1.5 million borrowers will eventually list their home. That’s expected to cause additional slowing in price appreciation.

Finally, there are rising material and labor costs. While the lumber bubble has burst, there are many materials, like concrete and rubber, whose prices are still rising. Even that lumber relief might not last: Lumber prices are up 27% over the past six weeks. Unlike forbearance and mortgage rates, this would affect the market in the opposite direction: If those costs continue to rise, it’d add to the price tag of new homes.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

EconomyTariffs and trade
Even if the Supreme Court rules Trump’s global tariffs are illegal, refunds are unlikely because that would be ‘very complicated,’ Hassett says
By Jason MaDecember 21, 2025
3 hours ago
EnergyAlternative energy
Solar power and battery storage are booming despite Trump policy whiplash as clean energy meets soaring data center demand
By Jennifer McDermott and The Associated PressDecember 21, 2025
4 hours ago
PoliticsOil
U.S. pursues another tanker skirting Venezuela sanctions as GOP senator calls seizures a ‘provocation and a prelude to war’
By Aamer Madhani and The Associated PressDecember 21, 2025
4 hours ago
sustainability
CommentarySustainability
2025: the year sustainability didn’t die 
By Andrew WinstonDecember 21, 2025
12 hours ago
Young banker
SuccessCareers
Is AI really killing finance and banking jobs? Experts say Wall Street’s layoffs may be more hype than takeover—for now
By Emma BurleighDecember 21, 2025
14 hours ago
J&J
LawCancer
Johnson & Johnson hit with another giant asbestos-talcum powder verdict: $65.5 million in Minnesota
By The Associated PressDecember 21, 2025
15 hours ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
16 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
9 days ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
10 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.