• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
FinanceHousing

The red-hot housing market finally begins to cool

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
August 16, 2021, 11:55 AM ET
Video Poster
Add Fortune on Google for similar content.

Between the bidding wars and lack of homes for sale, the 2021 housing market has been nothing short of a nightmare for many would-be buyers.

But the red-hot market is finally starting to cool down a bit. The number of homes for sale in the country rose 10% in July, according to data released last week by realtor.com. In all, the figure is up 23% since bottoming out this spring.

Increasing levels of inventory is a good sign for buyers who’ve been pitted against one another in one of the most competitive—and tight—housing markets in the nation’s history. Indeed, during the first 12 months of the pandemic, inventory for sale fell by more than 50%. Inventory levels this spring and summer were at their lowest in more than 40 years.

But rising inventory and a cooling market don’t mean home shoppers should expect prices to fall. Industry insiders don’t foresee a 2008-style housing crash; instead, they see a market returning to normal. Over the past year, home prices soared a mind-boggling 17.2%, according to real estate research firm CoreLogic. That company forecasts a more modest 3.2% appreciation in the next 12-month window.

“We were going 120 mph; now we’re going 100 mph. A normal year is 75 mph,” Devyn Bachman, vice of research at John Burns Real Estate Consulting, told Fortune. “We need inventory levels to stabilize. That will stabilize the pricing environment as well. And I think we’re heading in that direction.”

What’s going on?

For starters, seasonality is coming back to the market. Around this time every year—with the exception of last year—housing cools a bit as shoppers get distracted by vacations and the restart of school.

“After skipping seasonal trends in 2020, our research projects that housing inventory will follow seasonal patterns in 2021, and begin cooling down…Housing inventory for sale will trend upward, but we are still a long way off from normal inventory levels,” Nik Shah, CEO of Home.LLC, told Fortune. Similar to CoreLogic, his forecast shows home appreciation decelerating in the coming months but still moving upward.

This isn’t all driven by seasonality, however. Bachman said the market is cooling as homebuyers start to push back at sky-high home prices. Of course, this was always inevitable: Prices can’t outpace income growth forever.

“You’ve had crazy-strong home price appreciation over the last year, that is unsustainable…When you have that much appreciation, people pause and say, ‘I need to step back and let things cool down,’” Bachman said.

This uptick in housing inventory is welcomed by more than just home shoppers. Many sellers will benefit too. The lack of homes for sale in the U.S. has persuaded some would-be home sellers to not put their home up for sale. After all, if they sold, the tight market would make it hard for them to find something else. As inventory levels begin to go back up, these potential sellers might finally make the plunge. And that would help to further increase inventory levels.

Even with the recent uptick in homes for sale, inventory levels are still down 42% from pre-pandemic levels. That tight market won’t go back to normal overnight. Not when historically low mortgage rates and a wave of millennials looking to buy are still driving the market forward.

More finance coverage from Fortune:

  • What are stablecoins? Your guide to the fast-rising alternative to Bitcoin and Ethereum
  • Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
  • As climate worries spike, green bonds are having a moment. Should you invest?
  • The daunting challenge ahead for Disney CEO Bob Chapek
  • Crypto platform offers $500,000 “bug bounty” to hacker for returning stolen assets

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

This summer’s heat is a live stress test for data centers—here’s what it’s revealing in real time
AIData centers
This summer’s heat is a live stress test for data centers—here’s what it’s revealing in real time
By Tristan BoveJune 29, 2026
2 hours ago
The Supreme Court upholds Fed independence by saving Lisa Cook’s job—and also saves U.S. debt from a crisis
EconomyFederal Reserve
The Supreme Court upholds Fed independence by saving Lisa Cook’s job—and also saves U.S. debt from a crisis
By Jason MaJune 29, 2026
3 hours ago
Strategy cofounder Michael Saylor sits during a conference and looks out into the crowd.
CryptoBitcoin
Strategy may sell up to $1.25 billion in Bitcoin to calm investor jitters
By Camila Grigera NaónJune 29, 2026
4 hours ago
b
LawCrime
2 more NBA players indicted who ‘turned professional basketball into a criminal betting operation’
By The Associated PressJune 29, 2026
4 hours ago
lc
PoliticsSupreme Court
Supreme Court rules against Donald Trump in his quest to fire Fed Governor Lisa Cook — for now
By Mark Sherman and The Associated PressJune 29, 2026
4 hours ago
comcast
Big TechMarkets
Comcast stock jumps 24% for agreeing to break up with itself
By Michelle Chapman and The Associated PressJune 29, 2026
6 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
5 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
2 days ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
1 day ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.