• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Commentaryclimate change

Net zero isn’t enough. We need to get to net negative

By
Noah Deich
Noah Deich
Down Arrow Button Icon
By
Noah Deich
Noah Deich
Down Arrow Button Icon
September 23, 2021, 7:06 AM ET
Pods containing technology for storing carbon dioxide deep underground, in Hellisheidi, Iceland.
Pods containing technology for storing carbon dioxide deep underground, in Hellisheidi, Iceland.Bloomberg - Getty Images
Add Fortune on Google for similar content.

This summer, the town of Lytton, BC reached 121°F, setting the all-time temperature record in Canada. The next day, Lytton burned down in a wildfire.

The tragedy in Lytton is a vivid example that climate change is here. It shows just how urgent stopping carbon emissions is today, as failing to do so will lead to increasingly frequent and extreme disasters around the world.

It also shows that stopping emissions alone is a grossly insufficient response to climate change. Carbon pollution remains in the atmosphere for centuries. Unless we begin to clean up legacy carbon emissions from past industrial activity, we are sentencing current and future generations–even those living in a zero-emission society–to the grave impacts of climate change.

Accordingly, it is now essential to support carbon removal strategies for capturing and storing CO2 directly from the atmosphere. While a number of solutions hold promise–including planting trees, sequestering carbon in agricultural soils, and building direct air capture machines– climate initiatives have neglected carbon removal to date. As a result, nascent carbon removal pathways with the largest technical potential currently cost 10 to 100 times more than traditional offsets, and have only been deployed at demonstration scale. Projects in forestry and agriculture have struggled with accounting and oversight to ensure the carbon that they actually remove is as claimed.

To get carbon removal solutions off the ground, we would be wise to borrow elements from the playbook that propelled technologies like solar energy and electric vehicles from expensive and niche into the mainstream. Starting in the late 1970s, a combination of government funding for innovation and economic incentives (including federal tax credits and state-level regulatory mandates) enabled the first generation of renewable energy startups to gain an initial foothold in the market and eventually out-compete their pollution-heavy incumbents on price alone.

Carbon removal can follow this path with an injection of new funding to catalyze innovation and deployment. The innovation side of this equation is already off to a promising start, as Congressional funding recently increased from zero to over $90 million annually, and venture capital and philanthropic efforts like the $100 million XPRIZE have emerged. Congress has an opportunity to boost the demand side of this equation in the budget reconciliation and infrastructure package by increasing the value of the 45Q tax credit for direct air capture and seeding investment in carbon storage hubs across the US.

The clean energy playbook alone, however, is likely insufficient. Whereas other clean energy technologies are competing for trillion-dollar global markets for electricity and transportation, carbon removal needs a buyer willing to pay for cleaning up the atmosphere–and there’s no better customer than the US government.

Federal procurement can catalyze carbon removal. To start, the government can kickstart innovation in carbon removal by “buying clean.” By selecting contractors that use carbontech products, like concrete or commercial carpeting made from captured carbon, government purchasers can encourage emissions reductions in heavy industrial sectors and drive demand for carbon removal technologies like direct air capture further up the supply chain. That’s the concept of circular carbon economy, set to influence international climate pledges from governments and large companies.

However, creating a circular carbon economy focused on utilizing waste carbon alone should be the starting point for carbon removal procurement efforts, not the sole focus. Achieving net-negative emissions will require governments and companies alike to remediate their legacy CO2 emissions by paying for carbon removal directly as a waste management service.

By following in the footsteps of the small cadre of companies purchasing carbon removal today, governments can ensure strong standards for carbon accounting and environmental protection are embedded in legacy carbon clean-up efforts from the beginning. Governments can also ensure that voices from environmental justice and labor organizations co-create foundational carbon removal policies that advance equity for workers and communities. Civil society is right to worry about disingenuous actors promising carbon removal as an excuse for delaying emissions reductions, but done right, direct government procurement efforts can ensure carbon removal is used primarily for legacy emissions.

As the proverb goes: “the best time to plant a tree is 20 years ago, and the second-best time is today.” Climate change is here. But if we unite today to start planting trees, building direct air capture machines, and exploring everything in between that holds promise for cleaning up legacy emissions from centuries past, climate disasters like the one in Lytton don’t have to be forever.

Noah Deich is cofounder and president of Carbon180, a new breed of non-profit dedicated to accelerating the development of carbon removal solutions. His Twitter handle is @TheCarbonSink.

More must-read commentary published by Fortune:

  • A stronger Earned Income Tax Credit will help Americans weather an era of crisis
  • “Fauxquisitions” are misleading the startup community
  • To protect American innovation, we must let websites keep moderating their own content
  • After a backlash summer, ESG needs to get back in the game
  • We are reinventing the toilet to prevent the next pandemic
Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.
About the Author
By Noah Deich
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

Roderick Wong, MD is Managing Partner and Chief Investment Officer of RTW Investments
Commentary250 Years of Innovation
When 10,000 doctors stood up and cheered for a cancer drug — America’s innovation machine made it possible
By Roderick WongJuly 25, 2026
17 hours ago
t
CommentaryCommunity
Ronald Reagan center director: How to talk politics with family, friends and neighbors, without losing them
By Frederick J. Ryan, Jr.July 25, 2026
17 hours ago
m
Commentarydisruption
The Messi Test and how the Spaniards messed with it: what the World Cup final taught me about the jobs AI can’t touch
By Bhaskar ChakravortiJuly 25, 2026
18 hours ago
alex
CommentaryEntrepreneurship
I sold my startup for millions without a single dollar in revenue. Here’s why that’s the point
By Alexander Kardos-NyheimJuly 25, 2026
22 hours ago
craig
CommentaryPharmaceutical Industry
Big pharma’s patent cliff meets a new biotech Cold War: We need to outrun China, not outlaw it
By Craig GarthwaiteJuly 24, 2026
2 days ago
tim
Commentarysmartphones and mobile devices
NYU Stern pricing expert: There’s a hidden ‘AI tax’ hitting Apple, Dell — and your next phone
By Srikanth JagabathulaJuly 24, 2026
2 days ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
17 hours ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
9 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
20 hours ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.