• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersTerm Sheet

The second coming of health trackers

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
August 30, 2021, 10:58 AM ET

This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. 

If you’ll allow me to jog your memory from late 2016: The Chicago Cubs had just won the World Series for the first time since 1908, the IPO market was paltry, Donald Trump had just been elected the President of the United States, and investors were growing wary of the bevy of health trackers as Apple gained market share with its Watch.

Smart watch maker Pebble shut down as $3 billion Jawbone wound down in 2017. Intel later pivoted from wearables to augmented reality. Even FitBit—which finally closed its roughly $2 billion sale to Alphabet earlier this year—struggled amid the growth of Apple’s product.

But interest in the space has ballooned recently, despite the giants (ahem Apple, Amazon, and Google) now in the space. Fitness watch maker Whoop on Monday revealed it had raised $200 million in funding at a $3.6 billion valuation led by SoftBank’s Vision Fund. In May, fitness ring maker Oura raised $100 million to focus on sleep.

Also on Monday, smart mattress maker Eight Sleep raised an $86 million round of Series C funding, valuing it at nearly $500 million per sources with knowledge of the matter. The startup currently uses a series of sensors to regulate temperature and to measure if a consumer is getting a good amount of sleep—though in the future, CEO Matteo Franceschetti plans to roll out tools that could mark if a user is showing signs of the flu in the near future. And further out, the company is working on sensors that could signal if a user is showing irregularities pointing to cancer.

With a $2,945 smart mattress and a $1,720 cover headlining its suit of products, Eight Sleep is not cheap. But CEO Franceschetti says that it’s able to fit more sophisticated sensors into its product than say FitBit or Apple can at the mattress’ price and size. And while the mattress business is not easy, as Casper has shown, Franceschetti notes that the rise of Peloton has shown that consumers are willing to pay big dollars for the sake of their health. Currently, Eight Sleep users in fact largely already own some kind of connected fitness device, like the Apple Watch.

Still, Eight Sleep is not alone in its mission to track diseases and disorders: Apple is reportedly working on a wearable to track changes in metabolism that could point to cancer. Oura CEO Harpreet Rai has been quoted saying he believes tracking factors such as “sleep apnea, blood pressure” will shift wearables into their next stage. Which raises the question, which wearable will then be the most accurate? Time will tell.

Read the story of Eight Sleep here.

GAMING IN CHINA: China has banned minors, those under 18, from playing online video games for more than three hours a week in a blow to gaming giants Tencent and NetEase. This also comes coincidentally as TikTok maker ByteDance has acquired a virtual reality company, Pico. Read more.

Lucinda Shen
Twitter: 
@shenlucinda
Email: 
lucinda.shen@fortune.com

VENTURE DEALS

- Petlove&Co, a Brazil-based online store for pets, raised R$750 million ($150 million). Riverwood Capital led the round and was joined by investors including Tarpon, SoftBank, L Catterton, Porto Seguro, and Monashees.

- Genome Medical, a South San Francisco-based genomic care company, raised $60 million in Series C funding and acquired GeneMatters, a telehealth genetic counseling and software company. Casdin Capital led the round and was joined by investors including GV.

- Origin, a San Francisco-based employee financial wellness platform, raised $56 million in Series B funding valuing it at $400 million. Dick Costolo and Adam Bain’s 01A,General Catalyst, and Lachy Groom led the round and were joined by investors including Founders Fund, Felicis Ventures, and Abstract Ventures.

- Jifiti, a Columbus, Oh.-based buy-now-pay-later fintech, raised $20 million in funding. Ingka Investments led the round.

- Urbanbase, a South Korea-based interior planning and design platform, raised $11.1 million (13 billion won) in a Series B funding. Hanwha Hotel & Resort led the round.

- AnChain.AI, a Milpitas, Calif.-based blockchain security company, raised $10 million in funding. SIG Asia Investments led the round and was joined by investors including Fin VC, Nima Capital, Amino Capital, and Hard Yaka.

- Sastrify, a German Saas marketplace company, raised $7 million in seed funding. HV Capital led the round.

- Stonehenge Technology Labs, a Bentonville, Ark.-based company with a data platform for consumer packaged goods companies, raised $2 million in seed funding. Irish Angels led the round and was joined by investors including Bread and Butter Ventures, Gaingels, Angeles Investors, Bonfire Ventures, and Red Tail Venture Capital.

PRIVATE EQUITY

- Altos Partners acquired Allied Underground, a Bertram, Texas-based construction company. Financial terms weren't disclosed.

- Blackstone invested in DECA Dental Group, a Dallas-based dental services company. Financial terms weren't disclosed.

- Charter Health Care Group, backed by Pharos Capital Group, acquired Genesis HospiceCare and Saints Hospice, two hospice providers in Texas. Financial terms weren't disclosed.

- KKR acquired Ritchies Transport Limited, a New Zealand-based transportation operator. Financial terms weren't disclosed.

- Ontario Teachers' Pension Plan Board  acquired a majority stake in Acorn Health, a Coral Gables, Fla.-based provider of behavioral therapy for children diagnosed with autism. Financial terms weren't disclosed.

- The Riverside Company acquired Craynon Fire Protection, a Dayton, Oh.-based provider of fire and life safety systems. Financial terms weren't disclosed.

EXIT

- Zebra Technologies (NASDAQ: ZBRA) plans to acquire antuit.ai, a provider of artificial intelligence software for consumer packaged goods companies, from Goldman Sachs Asset Management. Financial terms weren't disclosed.

OTHER

- Baxter International (NYSE: BAX) is in talks to acquire Hill-Rom Holdings (NYSE: HRC), a Chicago-based medical equipment maker, for about $10 billion, per the Wall Street Journal.

- ION's Castor Bidco boosted its bid to acquire Cerved, an Italian credit data company, by 7% to €2 billion ($2.35 billion).

- Ideanomics (NASDAQ: IDEX) acquired VIA Motors, an Orem, Ut.-based electric vehicle company, in a deal valued up to $630 million.

IPOS

- Rivian Automotive, a maker of electric pickups backed by Amazon, filed for an IPO. It could seek a valuation of $80 billion, per Bloomberg.

- Sovos Brands, a Louisville, Colo.-based provider of noosa yoghurt and Rao’s pasta sauces, filed for an IPO. Advent backs the firm.

- Olaplex, a Santa Barbara, Calif.-based maker of hair care products, filed for an IPO. Advent backs the firm. 

- Toast, a Boston-based restaurant payments platform, filed for an IPO. Bessemer Venture Partners, T. Rowe Price, and TCV back the firm. 

- Freshworks, a San Mateo, Calif.-based maker of a Salesforce competitor, filed for an IPO. Accel India, CapitalG, and Tiger Global back the firm.

F+FS

- Sixth Street, a New York City-based private market investor, is seeking $3 billion for a growth fund, per Bloomberg.

- Trimble, a Sunnyvale, Calif.-based software company,  launched a $200 million venture fund. 

PEOPLE

- IVP, a Menlo Park, Calif.-based later-stage investor, added Shreyas Garg and Joanne Shang as investors. Both previously worked at Morgan Stanley.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
Female exec moves to watch this week, from Binance to Supergoop
By Emma HinchliffeDecember 5, 2025
2 days ago
NewslettersCFO Daily
Gen Z fears AI will upend careers. Can leaders change the narrative?
By Sheryl EstradaDecember 5, 2025
2 days ago
NewslettersTerm Sheet
Four key questions about OpenAI vs Google—the high-stakes tech matchup of 2026
By Alexei OreskovicDecember 5, 2025
2 days ago
Facebook CEO Mark Zuckerberg adjusts an avatar of himself during a company event in New York City on Thursday, Oct. 28, 2021. (Photo: Michael Nagle/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta may unwind metaverse initiatives with layoffs
By Andrew NuscaDecember 5, 2025
2 days ago
Shuntaro Furukawa, president of Nintendo Co., speaks during a news conference in Osaka, Japan, on Thursday, April 25, 2019. Nintendo gave a double dose of disappointment by posting earnings below analyst estimates and signaled that it would not introduce a highly anticipated new model of the Switch game console at a June trade show. Photographer: Buddhika Weerasinghe/Bloomberg via Getty Images
NewslettersCEO Daily
Nintendo’s 98% staff retention rate means the average employee has been there 15 years
By Nicholas GordonDecember 5, 2025
2 days ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
3 days ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
23 hours ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
18 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
8 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.