• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryAlternative energy

Don’t forget about hydrogen fuel in your excitement over electric vehicles

By
José Muñoz
José Muñoz
Down Arrow Button Icon
By
José Muñoz
José Muñoz
Down Arrow Button Icon
August 16, 2021, 4:00 PM ET
Hydrogen fuel cell technology has huge potential as an alternative power source for vehicles, writes José Muñoz.
Hydrogen fuel cell technology has huge potential as an alternative power source for vehicles, writes José Muñoz.Courtesy of Hyundai Motor Co.

The Biden administration’s goal of reaching a carbon-free energy sector in the U.S. by 2035 has recently reached a fever pitch, with the Senate passing a major infrastructure package containing investments in alternative fuels and Biden issuing an executive order to spur electric vehicle adoption.

For many years, product availability, charging infrastructure, and consumer demand have held back the widespread adoption of alternative-powered vehicles. But now, the electrified revolution is finally here.

In 20 years, we will realize that this was the tipping point of emissions-free transportation. But we’ll also realize it wasn’t a single technology that accomplished this mission. 

While the growing demand for battery electric vehicles is exciting, the immediate strain on resources and infrastructure required to support this rapid shift to electric vehicles is real. There are still many challenges, including an inadequate supply of charging stations, the absence of a dependable and affordable electricity supply, and battery inefficiency. There are also other transportation modes for which battery electric power is not a realistic solution.

Battery electric vehicles will not be the only answer. Rather, a diversified approach that encompasses multiple forms of alternative fuel will allow us to achieve our carbon-neutral goals. Currently, the most important and most mature alternative is hydrogen.

Hydrogen is the most abundant element in the universe, and there is tremendous potential for a hydrogen ecosystem that utilizes fuel cell system technology. Fuel cell systems generate electricity using hydrogen, and their only emission is water vapor.

Unlike batteries, fuel cell technology can be scaled for passenger vehicles, as well as buses, ships, and trains. In the future, hydrogen will even fuel urban air mobility. 

As well as expanding its lineup of battery, hybrid, and plug-in electric vehicles, Hyundai is pioneering hydrogen fuel cell technology. We and our suppliers plan to spend $6.7 billion and produce 700,000 fuel cell systems annually by 2030. This will create more than 50,000 jobs.  

We recently started exporting the Xcient Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, demonstrating the advantages of fuel cell technology over battery electric in certain applications. Toyota and Honda also believe in the viability of hydrogen technology.

Like battery electric, there are still challenges to overcome. These include creating, storing, and distributing hydrogen, along with fueling infrastructure for both consumer and commercial purposes. Currently, California is the only state that supports hydrogen refueling infrastructure.

We strongly encourage the private and public sector to include hydrogen technology in infrastructure and carbon neutrality conversations and investments. The reality is that multiple smart solutions are the only way we will effectively reach our goal of reducing global carbon emissions. Both electrification and hydrogen will play a pivotal role as economically viable energy sources to advance the freedom of movement for all.

José Muñoz is the global COO of Hyundai Motor Co. and the president and CEO of Hyundai Motor North America.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By José Muñoz
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

assis
CommentaryIBM
The digital sovereignty dilemma is a false choice — here’s how enterprises can have both
By Ana Paula AssisApril 9, 2026
1 day ago
housing
CommentaryHousing
The housing market has been frozen for 3 years. Here’s why this spring could finally change that
By Jessica LautzApril 8, 2026
2 days ago
curtin
CommentaryInfrastructure
TE Connectivity CEO: the real promise of AI is long-term transformation, not short-term efficiency gains
By Terrence CurtinApril 7, 2026
3 days ago
philip
CommentaryEducation
I just became CEO of one of education’s Big 3. Here’s why AI will never replace a great teacher
By Philip MoyerApril 7, 2026
3 days ago
omar
Commentarydisruption
Pearson CEO: the AI job apocalypse is a Silicon Valley story. The data tells a different one
By Omar AbboshApril 6, 2026
4 days ago
no kings
CommentaryLeadership
America’s CEOs have become reluctant guardians of democracy
By Jeffrey Sonnenfeld and Stephen HenriquesApril 6, 2026
4 days ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
Current price of oil as of April 9, 2026
Personal Finance
Current price of oil as of April 9, 2026
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.