• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipSpace Travel

Richard Branson announces he will beat Jeff Bezos into space by 9 days, sending Virgin Galactic shares soaring

By
Justin Bachman
Justin Bachman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Justin Bachman
Justin Bachman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 2, 2021, 4:51 AM ET

Richard Branson plans to fly to space on July 11, days before a similar journey by fellow billionaire Jeff Bezos. The shares of Branson’s Virgin Galactic Holdings Inc. surged.

The VSS Unity spacecraft will also carry three Virgin Galactic employees and two pilots from the launch site in New Mexico, according to a company statement Thursday. Bezos is planning a trip to space July 20 from nearby West Texas aboard a rocket made by Blue Origin, the Amazon.com Inc. founder’s space company.

Branson’s suborbital flight would fulfill a longtime goal for the U.K. billionaire and Virgin Galactic, which he founded in 2004. The company recently completed data analysis from its last test flight on May 22, and concluded it was ready to evaluate the cabin experience, said Chief Executive Officer Michael Colglazier. Branson had his pick of which of two planned flights this summer he’d prefer to join.

“The foundation of it is: We’re ready,” Colglazier said in an interview. “There is nothing about a space race or ‘Who goes first?’ that played into this. We do our test flights when we’re ready to fly them.”

Branson will evaluate the “private astronaut experience,” the company said, as Virgin Galactic prepares to offer flights to well-heeled customers in 2022. The voyage this month will be similar to the test flight in May, in which the Unity flew to an altitude of more than 55 miles (89 kilometers).

“After more than 16 years of research, engineering, and testing, Virgin Galactic stands at the vanguard of a new commercial space industry, which is set to open space to humankind and change the world for good,” Branson said in the statement.

I’ve always been a dreamer. My mum taught me to never give up and to reach for the stars. On July 11, it’s time to turn that dream into a reality aboard the next @VirginGalactic spaceflight https://t.co/x0ksfnuEQ3 #Unity22 pic.twitter.com/GWskcMSXyA

— Richard Branson (@richardbranson) July 1, 2021

Virgin Galactic soared 34% to $57.80 before the start of regular trading in New York. The flight was announced after U.S. stock markets closed on Thursday.

The trip will be Virgin Galactic’s fourth flight to space with crew members. Joining Branson will be Beth Moses, the company’s chief astronaut instructor, who has flown previously; Colin Bennett, an operations engineer; and Sirisha Bandla, vice president of government affairs.

Virgin Galactic executives have said they intend to resume ticket sales after the two test flights this summer. The company suspended sales after a 2014 crash killed a test pilot.

Following the planned trip on July 11, Branson said in a blog post that he would “announce something very exciting to give more people the chance to become an astronaut.”

Virgin Galactic plans to begin its regular commercial service next year.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
By Justin Bachman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

erewhon
EconomyFood and drink
Americans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
11 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: ‘I don’t regret selling. I regret who I sold to’
InvestingMark Cuban
Mark Cuban admits he made a mistake letting go of the Mavericks: ‘I don’t regret selling. I regret who I sold to’
By Sydney LakeApril 9, 2026
12 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
12 hours ago
Jamie Dimon, the CEO of JPMorgan Chase
SuccessCareer Advice
JPMorgan CEO Jamie Dimon says he’s ‘learned and relearned’ to not make big decisions when he’s tired on Fridays
By Emma BurleighApril 9, 2026
12 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
13 hours ago
trump
PoliticsIran
Trump’s journey from ‘annihilation’ to ‘PEACE’ in one day rested on realization of a long-term battle to control Strait of Hormuz
By Aamer Madhani, Will Weissert, Josh Boak, Farnoush Amiri and The Associated PressApril 9, 2026
15 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
16 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
20 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
19 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
18 hours ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.