• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Softbank

SoftBank shelves its robot Pepper, touted as the first machine with emotions

By
Takahiko Hyuga
Takahiko Hyuga
,
Pavel Alpeyev
Pavel Alpeyev
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Takahiko Hyuga
Takahiko Hyuga
,
Pavel Alpeyev
Pavel Alpeyev
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 29, 2021, 1:29 AM ET
A member of All Nippon Airways Co. (ANA) ground crew moves a SoftBank Group Corp. Pepper humanoid robot at Haneda Airport departures lobby on Sunday, Oct. 25, 2020.
A member of All Nippon Airways Co. (ANA) ground crew moves a SoftBank Group Corp. Pepper humanoid robot at Haneda Airport departures lobby on Sunday, Oct. 25, 2020. Kentaro Takahashi—Bloomberg via Getty Images

SoftBank Group Corp. has suspended production of its Pepper robot, shelving for now a project Masayoshi Son once personally championed as a symbol of his conglomerate’s ambitions in AI and technology.

The Japanese company halted assembly of the 198,000 yen ($1,790) robot in August after inventory piled up, but may decide to resume production in future, a SoftBank spokeswoman said. It’s now in discussions with its French robotics unit, which employs about 330 people, on potential job reductions, she said. Reuters reported earlier, citing unidentified sources, that SoftBank plans to cut roughly 50% of those positions in France by September.

Pepper, SoftBank’s first foray into robotics, was marketed from 2014 as a home companion and store assistant. Touted as the first machine endowed with emotions, the company marketed Pepper aggressively from the U.S. to Japan, promising the gadget was sophisticated enough for tasks usually handled by clerks, receptionists and translators.

Subscribe to Eye on A.I. for expert weekly analysis on the intersection of artificial intelligence and industry, delivered free to your inbox.

While the robot was capable of expressing human-like body language, maintaining eye contact and engaging in limited small talk, it never caught on. Now, it looks like Pepper—assembled by Taiwanese iPhone-maker Hon Hai Precision Industry Co.—is destined to join Honda Motor Co.’s soccer-playing ASIMO and Sony Group Corp.’s QRIO humanoids as the latest cool-but-impractical robot to come out of Japan.

SoftBank’s robotics group was created through the 2012 acquisition of Aldebaran Robotics SA. Its French engineers were said to have clashed with managers in Tokyo, including over complaints about unwieldy software. Pepper’s main selling point—the emotion engine—became a stumbling block after engineers found the robot pivoted between different states too rapidly and unnaturally. Only 27,000 units were ever made, Reuters reported.

In 2018, SoftBank introduced a more practical robot called Whiz, which cleans floors for businesses. Although Pepper can move on wheels, it typically stays in place and lacks the sophistication of Whiz’s movement. When Pepper debuted, according to SoftBank executives, people frequently asked if it could vacuum.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
By Takahiko Hyuga
See full bioRight Arrow Button Icon
By Pavel Alpeyev
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in International

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
12 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.