• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
FinanceBitcoin

The ‘Sunday effect’ could be another hurdle for crypto ETFs in the U.S.

By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
June 4, 2021, 3:45 PM ET
Video Poster
Add Fortune on Google for similar content.

Digital currency enthusiasts are anxiously awaiting a regulatory decision on crypto exchange-traded funds in the U.S.—but there’s a drawback American asset managers will face, regardless: market hours.

ETFs, by definition, trade on exchanges, which are subject to workweek-hour trading restrictions. Cryptocurrencies, on the other hand, can be bought and sold at all hours of the day, any day of the year.

Should the price of Bitcoin abruptly plummet on a Saturday, investors in a Bitcoin ETF would theoretically be trapped in that fund until the market opens on Monday. Should it spike, they’d have to wait to trade for a profit.

“The crypto market is 24/7, so there’s no role for an open-ended fund that you can’t get out of during the weekend,” argues Carol Alexander, a finance professor at the University of Sussex. She describes dramatic price differences between Bitcoin on Sundays and Mondays as the “Sunday effect,” because many U.S. asset managers take the day off. 

This challenge hasn’t stopped a series of U.S. asset managers from gearing up for an ETF launch. WisdomTree Investments, Fidelity, and others have filed registration documents with the Securities and Exchange Commission, requesting approval to move forward with their respective proposals. 

Canada is already one step ahead. It approved the first crypto ETF, Purpose Investments’ Purpose Bitcoin ETF (BTCC), in February. Launched Feb. 18, BTCC has experienced explosive growth, gathering $1 billion in Canadian dollars within its first two months of trading and showcasing widespread demand for the investment vehicle. (Given the crash in Bitcoin prices in mid-May, BTCC’s assets have dropped to around $900 million, according to Greg Taylor, chief investment officer of Purpose Investments.)

These asset managers are racing to give investors wider access to the crypto market by simplifying the means to entry. As of now, U.S. crypto investors have limited liquidity and tax efficiencies with current investment choices. Those options include purchasing cryptocurrency directly from others, on an exchange like Coinbase or Gemini, or through a private fund for accredited investors. These options can have high premiums or be difficult to incorporate into an overall portfolio.

“Each of those ways comes with pros and cons,” says Matt Hougan, chief investment officer of Bitwise Asset Management, which first applied for a Bitcoin ETF with the SEC in 2019.

There has yet to be a blessing from the SEC for a crypto ETF. Some of the regulatory hesitancy may stem from the issue of market hours, in addition to concerns over systemic risk and financial fragility, as well as uneasiness over the “gamification of financial trading,” as outlined earlier this year with GameStop.

“I think the SEC is perfectly right not to say yes,” says Alexander, who worries that investor class-action lawsuits would be inevitable were investors to be trapped in an ETF over a weekend during a crypto downturn.

But investors should know better when they choose to invest in an ETF, according to Taylor, who compared crypto funds to ETFs that invest in commodities like gold or oil that can also trade around the clock, though he admits they are significantly less volatile.

“Awareness is really key with that part—to make sure that these underlying investors who are in the ETF understand the limitations of an ETF,” Taylor says.

Bitwise’s Hougan emphasizes that an ETF isn’t going to be for every investor. “One of the tradeoffs you make is that you don’t have 24/7 liquidity.”

But the benefits of the ETF structure are immense for investors, Taylor and Hougan say.

An ETF is designed to closely track its underlying holdings and offer acute liquidity. Purpose works with Canadian market makers to track Bitcoin volatility throughout the day and keep the bid-ask spread (the difference between the asking versus the purchasing price) at one penny. 

A crypto ETF would also be more widely available to investors through traditional brokerages, according to Hougan.

There have been a flurry of other cryptocurrency ETFs entering the Canadian market since Purpose’s debut, including Ethereum and additional Bitcoin funds launched by competitors such as CI Financial.

“We think this is a good step for getting crypto into the mainstream instead of a more niche investment,” Taylor says.

Whether the SEC agrees still needs to be determined.

More must-read finance coverage from Fortune:

  • Will stocks keep going up this year?
  • A 21% global tax floor would mean $140 billion more for Europe and U.K., think tanks claim
  • “Intentionally boring” virtual shareholder meetings are here to stay—and that could be bad news for small investors
  • When will India’s economy recover from its second COVID wave? Economists are split
  • Yes, you can spend cryptocurrencies using Apple Pay
Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
By Jessica Mathews
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

im Tran with her Grandaughter, two weeks old Alessandra on 28th October, 2005.
Economypopulation
‘The demographic dividend of the last 40 years is ending’: J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 hours ago
Current ARM mortgage rates report for July 24, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 24, 2026
By Glen Luke FlanaganJuly 24, 2026
2 hours ago
Current refi mortgage rates report for July 24, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 24, 2026
By Glen Luke FlanaganJuly 24, 2026
2 hours ago
Mortgage rates today, July 24, 2026
Personal Financemortgages
Mortgage rates today, July 24, 2026
By Glen Luke FlanaganJuly 24, 2026
2 hours ago
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
Magazineoil and gas
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
By Jordan BlumJuly 24, 2026
2 hours ago
Hopes for key crypto bill fade amid delays, Trump ethics controversy
CryptoCryptocurrency
Hopes for key crypto bill fade amid delays, Trump ethics controversy
By Jeff John RobertsJuly 24, 2026
4 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
18 hours ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
23 hours ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
2 days ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.