• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryBitcoin

Maybe it’s not the right time for a Bitcoin ETF

By
Jesse Proudman
Jesse Proudman
Down Arrow Button Icon
By
Jesse Proudman
Jesse Proudman
Down Arrow Button Icon
April 28, 2021, 11:00 AM ET
The SEC is expected to announce its decision on the long-awaited Bitcoin ETF on April 29.
The SEC is expected to announce its decision on the long-awaited Bitcoin ETF on April 29. Illustration by Fortune
Add Fortune on Google for similar content.

On April 29, the SEC is expected to announce its decision on the long-awaited Bitcoin exchange-traded fund, or ETF, another attempt within a long string of failures aimed at bringing Bitcoin to the masses through the stock market. 

As far back as 2017, the crypto industry’s mantra has been that a Bitcoin ETF will be the cataclysmic moment that propels Bitcoin into the pockets of Main Street investors. Given the recent bull market, Bitcoin’s all-time price highs, and the general euphoria surrounding the asset class, many crypto pundits have continued to paint a rosy outlook for the upcoming decision.

A U.S. Bitcoin ETF would unquestionably be a watershed moment for cryptocurrency. To date, nine potential S-1s have been filed, and three have triggered the regulatory clock that forces the SEC to make an approval or a rejection. 

While many in the industry wait with bated breath, we’re stepping back a moment to take a harder look at what this really means for the industry. For us at Makara, the biggest question is: What benefit will this exchange-traded fund actually deliver to crypto investors? 

Crypto assets were not born on Wall Street, and they live outside the bounds of traditional banks. As investor demand continues to swell, it’s easy to forget that these potential ETF products are actually attempting to shackle the crypto asset class into all the constraints that exist with traditional financial products. (Makara offers investors automated exposure to baskets of cryptocurrency based on themes, as opposed to exposure through ETFs.)

Bitcoin and cryptocurrency are built on advanced technologies and incorporate complex economic principles. The blockchain that powers Bitcoin is a technological marvel—creating the concept of digital scarcity for the first time. But they are also complicated and challenging to understand.

The benefit of an ETF is that it makes access to a specific investment easy. ETFs can put Bitcoin into a tidy package that fits within the construct of an investor’s existing brokerage accounts. It removes the complexity of private wallets and key management, of having to deal with “scary” crypto exchanges and some of the challenges of tax planning. But it does so at the cost of participation—both with Bitcoin itself and with the 24/7 nature of this asset class.

There are actually no market hours for crypto, a unique characteristic that’s easy to overlook. We know firsthand from living and breathing this industry for the past four years that these markets never close and, more important, often do the most unexpected things when most investors are sleeping. Unlike Bitcoin itself, a Bitcoin ETF will be forced to operate on the same clock as the stock market on which it trades, typically only six and a half hours out of the 24 hours per day that Bitcoin trades. When the market closes, so will access to a Bitcoin ETF’s liquidity. 

This is a bigger deal than people may recognize or acknowledge. This is an underappreciated sacrifice for stuffing a decentralized, time-agnostic asset into the confines of the “banker-defined” stock market.

We’ve seen that holidays can be incredibly volatile for digital gold. A Bitcoin ETF won’t be there for you on Thanksgiving (there have been big moves on Turkey Day) or New Year’s Eve (when the price has popped like a Champagne bottle). Investors need to understand this reality before the banks serve crypto up in Wall Street’s plastic wrapper.

No doubt, ETFs have virtue—they’ve revolutionized stock investing and provided investors with an incredibly efficient means to access the market. And they’re certainly in my stock portfolio. But it’s important to remember that just because something is easy, that doesn’t make it right. Investors who want to own Bitcoin should consider investment products where they actually can own and control their Bitcoin.

At the end of the day, the fundamental question investors should ask themselves is this: Do they want to participate in this innovative technology bound by all the constraints that a Wall Street–wrapped investment product presents, or do they want to own a piece of this technological revolution directly? 

Jesse Proudman is cofounder and CEO of Makara, the first SEC-regulated cryptocurrency robo-adviser, and cofounder of Strix Leviathan, a cryptocurrency investment manager. Follow him on Twitter.

More opinion from Fortune:

  • 5 ways to make sure the post-pandemic recovery focuses on women
  • Matt Damon and Gary White: Invest in women to solve the water and sanitation crisis
  • The hybrid office will create great opportunities—for companies and cybercriminals
  • How businesses can implement the hybrid workplace of the future today
  • COVID has revealed the essential value of the digital “pivot”
Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
By Jesse Proudman
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

Can Bangkok future-proof itself against the heat?
CommentaryThailand
Can Bangkok future-proof itself against the heat?
By Curtis S. Chin and Ella TanJuly 23, 2026
7 hours ago
mm
CommentaryLeadership
Michael Muthukrishna: The ‘lone genius’ myth is wrong and it’s holding back your business
By Michael MuthukrishnaJuly 23, 2026
17 hours ago
Paul Keary (L) and Mike Sutcliff (R).
CommentaryAI agents
Teneo & Thoughtworks CEOs: the AI race will be won with governance, not speed 
By Paul Keary and Mike SutcliffJuly 23, 2026
17 hours ago
marks
CommentaryNational Security
General James ‘Spider’ Marks: there’s a strategic risk hidden inside closed AI systems
By James MarksJuly 23, 2026
17 hours ago
glp
Commentaryobesity
The GLP-1 paradox: too expensive to cover, too effective to cut
By Bryan Sivak and Elina OnitskanskyJuly 23, 2026
17 hours ago
data
CommentaryData centers
The hidden cost of AI: Why your town is negotiating with Amazon and Microsoft
By Melody BirminghamJuly 23, 2026
18 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
21 hours ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
18 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.