• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Robots are now scanning shelves at Save Mart and Lucky Supermarkets in California

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
April 16, 2021, 8:30 AM ET

Subscribe to Data Sheet, a daily brief on the business of tech, delivered free to your inbox.

Customers who shop at a few Northern California grocery stores could see a five-foot autonomous robot cruising down the aisles, scanning goods like cereal and shampoo.

Supermarket giant Save Mart Companies has begun testing inventory-scanning robots developed by Simbe, a robotics startup, at seven grocery stores in Golden State cities such as Modesto and Dublin. Those supermarkets include three of Save Mart’s namesake stores, two of its Lucky California stores, and two of its FoodMaxx groceries. 

After three months of testing the robot, called Tally, Save Mart will decide whether it makes sense to continue using the technology, said Brad Bogolea, Simbe’s chief executive. 

Bogolea explained that grocers are exploring robots as a way to cut costs by replacing humans with machines for certain tasks. He said they could help track store inventory in order to prevent items like toilet paper from going “out of stock” when a person shops. Still, Bogolea maintained that “Tally will not replace humans at any of our partner retailers.” 

The startup’s robot moves autonomously throughout a grocery store about two to three times a day in order to scan grocery shelves, Bogolea said. The bot’s job is to ensure that items are properly stocked and goods like potato chips are correctly priced.

The Tally robot at a Save Mart in Modesto, CA.
A Tally bot roams a beverage aisle at a Save Mart in the Northern California city of Modesto.
Simbe

The grocer is running the pilot program “to ensure the best in-store experiences” for customers, said Hal Levitt, Save Mart’s retail operations lead, in a statement. The technology could, he said, allow “us to provide better product availability.”

The Tally robot has limits though. The gadget does not currently scan grocery products such as fresh produce or baked goods, which pose a more “difficult computer vision problem” than analyzing packaged goods, Bogolea said. He added that Simbe wants to improve its A.I. technology so that its robot can eventually track more grocery items.

Because of rising minimum wages, particularly in California, grocers believe that automation technology will help improve their profit margins. Minimum wages in the state are expected to increase to $15 an hour by 2023.

“In California, the minimum wage is going to turn many of these grocers over their heads,” Bogolea said. Some union workers have protested grocers in California, like Safeway, increasingly using A.I. in their facilities to automate certain worker tasks. Bogolea said his startup hasn’t faced any pushback from unions.

Last fall, Walmart ended a partnership with a Simbe competitor, Bossa Nova Robotics. The break-off raised questions about whether inventory-scanning robots were worth the investment by retail operators. “Walmart’s decision isn’t reflective on the broader market,” Bogolea said.

In 2016, Target tested Simbe’s Tally robots at a San Francisco store. But the retailer “is not a customer at this time,” a Simbe spokesperson said.

Simbe is heavily courting more regional grocery store operators and midsize retailers instead of bigger companies, Bogolea said. There’s a chance that large players like Walmart may eventually develop their own robots, posing a risk to robotics startups like his. 

“Trying to sell to Amazon and Walmart is sexy, but it’s the fastest way to kill yourself as a company,” Bogolea said. 

Some of Simbe’s other customers include France’s Decathlon Sporting Goods and Groupe Casino, and St. Louis–based Schnuck Markets.

Story updated on April 20 to add Bogolea’s comments on the possibility of robots replacing human workers.

More must-read tech coverage from Fortune:

  • Volvo draws first blood with Nvidia’s “Orin” chip in quest for self-driving cars
  • How Google’s workers are pushing for a better Google
  • Intel CEO on Nvidia competition: “We are playing offense, not defense”
  • 1Password acquires Dutch startup SecretHub to hone secret-keeping
  • New players are piling into the world’s largest electric vehicle market—no auto experience required
About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
AIDefense
These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
By Erik GermanApril 11, 2026
4 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
5 hours ago
A Starbucks barista stands behind a cash register.
RetailFood and drink
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
5 hours ago
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
Travel & LeisureGen Z
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
By Sydney LakeApril 11, 2026
5 hours ago
dalmation
AIHealth
Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan
By Catherina GioinoApril 11, 2026
7 hours ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
7 hours ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
18 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.