• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Robots are now scanning shelves at Save Mart and Lucky Supermarkets in California

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
April 16, 2021, 8:30 AM ET

Subscribe to Data Sheet, a daily brief on the business of tech, delivered free to your inbox.

Customers who shop at a few Northern California grocery stores could see a five-foot autonomous robot cruising down the aisles, scanning goods like cereal and shampoo.

Supermarket giant Save Mart Companies has begun testing inventory-scanning robots developed by Simbe, a robotics startup, at seven grocery stores in Golden State cities such as Modesto and Dublin. Those supermarkets include three of Save Mart’s namesake stores, two of its Lucky California stores, and two of its FoodMaxx groceries. 

After three months of testing the robot, called Tally, Save Mart will decide whether it makes sense to continue using the technology, said Brad Bogolea, Simbe’s chief executive. 

Bogolea explained that grocers are exploring robots as a way to cut costs by replacing humans with machines for certain tasks. He said they could help track store inventory in order to prevent items like toilet paper from going “out of stock” when a person shops. Still, Bogolea maintained that “Tally will not replace humans at any of our partner retailers.” 

The startup’s robot moves autonomously throughout a grocery store about two to three times a day in order to scan grocery shelves, Bogolea said. The bot’s job is to ensure that items are properly stocked and goods like potato chips are correctly priced.

The Tally robot at a Save Mart in Modesto, CA.
A Tally bot roams a beverage aisle at a Save Mart in the Northern California city of Modesto.
Simbe

The grocer is running the pilot program “to ensure the best in-store experiences” for customers, said Hal Levitt, Save Mart’s retail operations lead, in a statement. The technology could, he said, allow “us to provide better product availability.”

The Tally robot has limits though. The gadget does not currently scan grocery products such as fresh produce or baked goods, which pose a more “difficult computer vision problem” than analyzing packaged goods, Bogolea said. He added that Simbe wants to improve its A.I. technology so that its robot can eventually track more grocery items.

Because of rising minimum wages, particularly in California, grocers believe that automation technology will help improve their profit margins. Minimum wages in the state are expected to increase to $15 an hour by 2023.

“In California, the minimum wage is going to turn many of these grocers over their heads,” Bogolea said. Some union workers have protested grocers in California, like Safeway, increasingly using A.I. in their facilities to automate certain worker tasks. Bogolea said his startup hasn’t faced any pushback from unions.

Last fall, Walmart ended a partnership with a Simbe competitor, Bossa Nova Robotics. The break-off raised questions about whether inventory-scanning robots were worth the investment by retail operators. “Walmart’s decision isn’t reflective on the broader market,” Bogolea said.

In 2016, Target tested Simbe’s Tally robots at a San Francisco store. But the retailer “is not a customer at this time,” a Simbe spokesperson said.

Simbe is heavily courting more regional grocery store operators and midsize retailers instead of bigger companies, Bogolea said. There’s a chance that large players like Walmart may eventually develop their own robots, posing a risk to robotics startups like his. 

“Trying to sell to Amazon and Walmart is sexy, but it’s the fastest way to kill yourself as a company,” Bogolea said. 

Some of Simbe’s other customers include France’s Decathlon Sporting Goods and Groupe Casino, and St. Louis–based Schnuck Markets.

Story updated on April 20 to add Bogolea’s comments on the possibility of robots replacing human workers.

More must-read tech coverage from Fortune:

  • Volvo draws first blood with Nvidia’s “Orin” chip in quest for self-driving cars
  • How Google’s workers are pushing for a better Google
  • Intel CEO on Nvidia competition: “We are playing offense, not defense”
  • 1Password acquires Dutch startup SecretHub to hone secret-keeping
  • New players are piling into the world’s largest electric vehicle market—no auto experience required
About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIOpenAI
OpenAI plans to almost double its headcount this year, FT says
By Liza Tetley and BloombergMarch 21, 2026
5 hours ago
Politicsarms, weapons, and defense
The U.S. has the world’s most advanced military, but the unforgiving economics of wars in Iran and Ukraine show quantity has a quality all its own 
By Jason MaMarch 21, 2026
6 hours ago
AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
10 hours ago
david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
15 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
16 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.