• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Electric air taxis are finally ready for takeoff

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Electric air taxis are finally ready for takeoff

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
RetailNike

Those Nikes you bought might not be exactly brand-new

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
April 12, 2021, 11:20 AM ET
Add Fortune on Google for similar content.

The next pair of Air Jordans you buy could already have a few miles on them.

Nike, on Monday, announced plans to begin refurbishing returned sneakers to sell at a lower price.

The shoes will have to be returned within a 60-day window—and Nike says each pair will be inspected and refurbished by hand to ensure eligibility. Those that pass the first test will be sanitized and buffed, then given one of three cosmetic grades: “Like New,” “Gently Worn,” or “Cosmetically Flawed” (indicating a stain, mark, or fading).

The lower the grade, the lower the price.

Buyers of the refurbished shoes will have a 60-day window to return them, should a pair not meet their needs.

The unusual move comes as Nike tries to reduce consumer waste. Shoes that don’t meet quality standards, the company says, will be ground up—and could be reused for things like running tracks, carpet padding, rubber flooring for gyms, and turf fields.

The refurbished shoes won’t be sold in every Nike location initially. Currently, up to 15 stores carry the Nike Refurbished line, with more to come later this year.

Nike has been experiencing a surge of business during the pandemic, thanks in large part to its e-commerce operations. Before COVID-19, the company began to invest heavily in portals that allowed customers to buy direct and made the company less reliant on physical retailers. It has also seen its popularity grow overseas in big markets like China.

Nike shares are up 60% in the past year.

More must-read retail coverage from Fortune:

  • Good news, Amazon: The end of the pandemic is unlikely to slow down e-commerce
  • Those Nikes you bought might not be exactly brand-new
  • Domino’s is now using robots to deliver pizzas
  • How Lowe’s plans to win over contractors from Home Depot
  • McDonald’s to exit hundreds more Walmart stores
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Retail

The Porsche Design Tower in Sunny Isles Beach, Florida.
Real EstateLuxury
From Porsche penthouses to Nobu lofts: Inside the $67 billion boom in luxury branded residences
By Zahra TayebAugust 4, 2026
2 hours ago
Photo of Christopher Nolan
Arts & Entertainmentimax
‘A hidden gem’: Odyssey fans are shelling out up to $2,000 to buy 70mm IMAX tickets on eBay
By Sarah GlodekAugust 3, 2026
16 hours ago
Tommy Bahama CEO Doug Wood
RetailFashion
Go ahead, make fun of Tommy Bahama. The CEO is happy to join you, and he’s probably not a fan of your preppy shorts
By Catherina GioinoAugust 3, 2026
16 hours ago
How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
C-Suitechief executive officer (CEO)
How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
By Phil WahbaAugust 3, 2026
1 day ago
Photo of Hudson Leogrande
SuccessEntrepreneurs
He was homeless at 16. Now he sits on the board of David Beckham’s wellness company and his business is about to hit $1 billion in revenue
By Emma BurleighAugust 2, 2026
2 days ago
Basic economics show why Mamdani’s socialist grocery stores in NYC are destined to fail
RetailEconomics
Basic economics show why Mamdani’s socialist grocery stores in NYC are destined to fail
By Shawn TullyAugust 2, 2026
2 days ago

Most Popular

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
1 day ago
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
AI
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
By Holly Van Leuven and Morning BrewAugust 3, 2026
21 hours ago
Current price of oil as of August 3, 2026
Personal Finance
Current price of oil as of August 3, 2026
By Joseph HostetlerAugust 3, 2026
22 hours ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.