• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

Coinbase’s direct listing could make CEO Brian Armstrong one of the world’s richest people

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
February 26, 2021, 6:21 PM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

Brian Armstrong, CEO of buzzy cryptocurrency trading service Coinbase, could be worth $7 billion to $15 billion after his company goes public, placing him among the world’s 500 wealthiest people, according to Bloomberg.

But much of Coinbase’s momentum, and Armstrong’s wealth, will depend on how Bitcoin performs in the near term.

Earlier this week, Coinbase publicly released the paperwork for its direct listing after filing confidentially with the federal regulators in December. The date of the stock listing is unclear and depends on approval from the Securities and Exchange Commission.

Coinbase would almost certainly become the most valuable publicly listed company in the cryptocurrency industry, and its recent track record is stellar: In its filing, Coinbase said its revenue in 2020 had more than doubled from 2019. It reported profits of $127.5 million last year after a small loss in 2019.

Based on pre-listing private stock sales, the company could be worth anywhere from $50 billion to $100 billion after the listing. Even if the company is valued at the lower end of the range, Armstrong, as one of Coinbase’s largest shareholders, would still earn a spot on the Bloomberg Billionaires Index of the world’s wealthiest people.

Amazon founder Jeff Bezos leads the rankings with a net worth of $180 billion. Tesla CEO Elon Musk is No. 2 with $176 billion.

If Coinbase’s direct listing is a hit, Armstrong could be ranked close to Twitter CEO Jack Dorsey, who is worth $13.4 billion and is at No. 157 on the list. More muted investor appetite would place Armstrong near Hollywood director Steven Spielberg, whose $7.3 billion in net worth ranks him at No. 360.

In late January, Coinbase employees sold shares privately that suggested the company had a valuation of $50 billion. On Feb. 19, Axios reported that more recent private sales valued the company at over $100 billion.

If that sky-high valuation sticks, Coinbase would be the biggest initial stock listing since Facebook, which had a market cap of $104 billion for its market debut.

To be sure, Armstrong’s wealth is theoretical until Coinbase is publicly traded successfully. And despite a banner 2020, the company faces significant challenges.

The bulk of Coinbase’s revenue is from charging customers fees for buying and selling cryptocurrency, such as Bitcoin. Rising prices drive more trading volume, a major factor in the company’s success in 2020.

But the cryptocurrency market is volatile. This is particularly true after major speculative surges, and it already appears that Bitcoin’s latest bull market has run out of steam. On Feb. 21, the cryptocurrency’s value rose above $58,000. But since then, it has cratered to $47,000, a 20% loss in less than a week.

Coinbase acknowledged in its latest regulatory filing that its revenue depends on cryptocurrency prices and transaction volume. It certainly has in the past: A major crypto crash starting in late 2017 reduced Coinbase’s monthly users as much as 70% between early 2018 and early 2019. The extended slump led to layoffs by Coinbase and curtailed the company’s expansion plans as late as April 2019.

If Bitcoin continues its current downward trend, Armstrong’s stock market payday could wind up smaller than expected, as investors look back at history and worry about more turbulence for high-flying Coinbase.

More must-read tech coverage from Fortune:

  • Microsoft teams up with European news publishers to make Google and Facebook squirm
  • New Mac malware baffles security experts who see it as a “reasonably serious threat”
  • Watch the nail-biting video of the Mars rover landing on the Red Planet
  • Arizona emerges as manufacturing hotspot in U.S. push to insulate semiconductor supply from China
  • T-Mobile brings back truly unlimited high-speed data plan for 5G

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Woman using smartphone and laptop at home
Personal Financemoney management
Most Americans would rather ditch social media than their beloved banking apps, Wells Fargo survey says
By Jacqueline MunisMarch 30, 2026
3 hours ago
Laura Swett, chairwoman of the Federal Energy Regulatory Commission (FERC), at the CERAWeek by S&P Global conference in Houston, Texas, US, on Thursday, March 26, 2026. The event convenes more than 10,000 participants from over 2,350 companies across 89 countries for dialogue on the agenda ahead as the world enters a new era of energy transition. Photographer: Aaron M. Sprecher/Bloomberg via Getty Images
Energypower
Hyperscalers often lack the ‘aptitude’ on power as the political push picks up to expedite grid connections and pipelines
By Jordan BlumMarch 30, 2026
5 hours ago
Several pints of Guinness lined up on a bar
AIFood and drink
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Jake AngeloMarch 30, 2026
6 hours ago
LawElon Musk
Elon Musk is escalating his feud with a Delaware judge over a ‘heart’ on a LinkedIn post
By Jacqueline MunisMarch 30, 2026
7 hours ago
Chris Power
SuccessJobs
A CEO trying to reindustrialize America says blue-collar pay is headed for ‘massive hyperinflation’ and kids should skip college to become welders
By Jake AngeloMarch 30, 2026
7 hours ago
Mark Zuckerberg (L), Lauren Sanchez (C) and partner of Amazon founder Jeff Bezos, attend the inauguration of Donald Trump
SuccessWealth
Even billionaires aren’t safe: This year’s market slump has wiped $75 billion from the wealth of Jeff Bezos and Mark Zuckerberg
By Preston ForeMarch 30, 2026
9 hours ago

Most Popular

Europe
413,793 KitKat bars stolen: 'Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue'
By Fortune EditorsMarch 28, 2026
2 days ago
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Fortune EditorsMarch 29, 2026
1 day ago
Personal Finance
Some cried. Others were speechless. How frontline workers walked away with checks averaging $240,000, nearly equal Wall Street bonuses, when KKR sold their company
By Fortune EditorsMarch 29, 2026
2 days ago
Energy
Russia was expecting a windfall from soaring oil prices, but relentless Ukrainian drone attacks are devastating nearly half its export capacity
By Fortune EditorsMarch 29, 2026
1 day ago
Energy
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Fortune EditorsMarch 28, 2026
2 days ago
Success
She left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest growing at Nordstrom
By Fortune EditorsMarch 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.