• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNikola Motor

Nikola shares plunge after CEO says startup can go it alone

By
Edward Ludlow
Edward Ludlow
,
David Welch
David Welch
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Edward Ludlow
Edward Ludlow
,
David Welch
David Welch
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 16, 2020, 4:03 PM ET

Nikola shares sank as much as 16% in Friday trading after the electric-truck startup’s chief executive officer said he sees a path for his company even if it can’t come to terms with General Motors on a proposed strategic partnership.

Talks between the two companies are ongoing, but if a tentative technology-sharing and manufacturing deal announced last month falls apart, Nikola will revert to a “base plan” without GM’s help, CEO Mark Russell said in an interview late Thursday.

“We have the ability and we have a base plan of doing it ourselves. If we have a partner, that just enables us to consider going faster and helps reduce the risk,” he said. “We’ve proven that over the years that we are a partnership company when those things are available to us.”

The Phoenix-based company’s relationship with its would-be partner has been the subject of intense scrutiny since Nikola and its founder and former chairman Trevor Milton were accused of deception. Both the company and Milton have denied those claims.

GM is eyeing an 11% stake in Nikola as part of a cash-free deal in exchange for providing access to fuel-cell technology and for manufacturing the startup’s electric pickup. Nikola has stopped referring to that vehicle, called the Badger, in its public statements as talks continue with GM ahead of a Dec. 3 deadline.

Russell said Nikola is prepared to drop the truck if it can’t secure an agreement with an original equipment manufacturer like GM.

“The Badger is part of our discussions with GM. And we’ve been clear all along that we wouldn’t build a Badger without an OEM partner,” he said.

When asked if GM’s revamped Detroit-Hamtramck plant will build the Nikola Badger alongside a planned electric Hummer pickup, GM’s Executive Vice President of Global Manufacturing Gerald Johnson said the two sides are still negotiating.

“We have not finalized a deal,” Johnson said Friday. “We’re working on the details.”

The Detroit-based automaker could push to raise its planned stake in Nikola or seek warrants to guarantee or increase its equity if the company raises more money, people familiar with the matter said recently.

Shares of Nikola pared its earlier drop to trade down 14% to $20.07 as of 1:50 p.m. in New York. The stock has fallen more than 70% from a high of $79.73 in early June shortly after the company gained a public listing through a reverse merger.

Nikola also has held talks with major oil company BP about setting up a network of hydrogen-fueling stations across North America, Bloomberg reported last month. The status of those discussions is unclear, but the company has said it plans to announce a partner by year-end.

Russell reaffirmed that timeline and declined to comment on BP or specify any other potential partner. But he also said Nikola has a plan to develop hydrogen infrastructure on its own if it’s unable to arrange a suitable alliance.

Nikola does have agreements with other technology providers, including a partnership with Robert Bosch GmbH to co-develop fuel-cell technology. Two of the startup’s heavy-truck prototypes use fuel cells from Bosch and the company has said its larger German partner will continue to supply cells for vehicles produced in Europe.

Nikola also is working on a battery-electric semi truck to be built next year in Ulm, Germany, in a joint venture with CNH Industrial NV’s Iveco unit. It ultimately plans to manufacture a fuel-cell-powered big rig at its own plant in Coolidge, Az., which is under construction.

About the Authors
By Edward Ludlow
See full bioRight Arrow Button Icon
By David Welch
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

BLM
Cybersecurityfraud
Black Lives Matter leader in Oklahoma City indicted on claims she used funds for vacations, groceries and real estate
By Sean Murphy and The Associated PressDecember 12, 2025
16 minutes ago
broker
BankingData centers
AI data center boom sparks fears of glut amid lending frenzy
By Neil Callanan, Paula Seligson and BloombergDecember 12, 2025
20 minutes ago
Donald Trump
AIElections
AI is powering Trump’s economy, but American voters are getting worried
By Mark Niquette, Nancy Cook and BloombergDecember 12, 2025
25 minutes ago
SuccessHow I made my first million
Hinge CEO says he bribed students with KitKats to get the $550 million-a-year business off the ground: ‘I had to beg and borrow a lot’
By Orianna Rosa RoyleDecember 12, 2025
56 minutes ago
AIdigital transformation
How classic digital transformation lessons apply to AI—and what’s different this time around
By Sage LazzaroDecember 12, 2025
1 hour ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 hour ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
24 hours ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
5 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.