• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple course corrects for the coronavirus to keep its next iPhones on track

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
February 22, 2020, 9:00 AM ET

Coronavirus is affecting Apple’s global supply chain. But that isn’t stopping the iPhone maker from planning big changes for 2020–even if its revenue is sliding.

This week, several reports surfaced on how coronavirus is also impacting upcoming iPhone models, including the budget-friendly iPhone 9 and flagship iPhone 12 models planned for later this year. But the news didn’t stop at the company’s Chinese production troubles. Apple is also considering a major shift in its native app policy in iOS, and its long-awaited AirTag product trackers may finally reach store shelves this year, a report said.

Apple’s coronavirus problems

Apple said on Monday that the coronavirus outbreak has slowed its supply chain and impacted sales, worldwide. The company said it will miss the second fiscal quarter revenue guidance it offered in January of between $63 billion and $67 billion. Apple said its decision was based in part on constrained supply due to less manufacturing facility production, but also lower sales across China. Apple didn’t provide new revenue guidance for the next quarter.

A shift in production

With no sign of supply chain problems letting up, Apple has started to shift some AirPods, iPad, and Apple Watch production from China to Taiwan, Taiwan News reported this week. Apple’s China-based partners won’t be able to resume full capacity production until March, according to the report. Apple has therefore decided to move as much production as possible to Taiwan, where restrictions on work and supply chain effects are minimal. Whether that will be enough to mitigate lost production in China, however, is yet unknown.

Apple’s product plans still moving forward

Despite its coronavirus woes, Apple is showing no signs of changing the rollout plans for its new products later this year. A budget-friendly iPhone 9 is still on track for a March release, Bloomberg reported this week. The company is also said to be working on a new iPad Pro that’s on track for a first-half of 2020 launch. A separate report from supply chain tracking site Digitimes said Apple is still working on flagship phones for this fall, and those devices, which might launch with iPhone 12 branding, are also on schedule.

A major change to iOS?

For years, Apple has been criticized for requiring its own browser, phone, messaging, and mail apps to serve as default options in iOS. But that might soon change, Bloomberg reported this week. Apple is mulling the possibility of allowing iOS users to set third-party browsers and other apps as their default choices in the operating system, the report says. This would be a first for the company, and be welcomed by many users. If Apple moves forward with the plan, which may be in development to fend off antitrust concerns, it could be available in iOS 14, which will be released later this year.

AirTags incoming

Apple’s long-awaited AirTag product trackers will be released this year, TF International Securities analyst Ming-Chi Kuo told investors this week. The reliable Apple rumormonger and analyst said Apple is planning to produce tens of millions of AirTag units by the end of the year. Similar to Tile trackers, AirTags could be applied to other products and allow users to track their locations in Apple’s FindMy app, according to recent rumors. It’s unknown how much the AirTags will cost or exactly when they’ll launch this year.

Apple book hits back

Apple got into a public spat this week with former German App Store manager Tom Sadowski. Apple tried to block the sale of Sadowski’s book, App Store Confidential, because the company argued it revealed trade secrets. Oddly, Apple didn’t take the case to court, so the book remains on store shelves and is selling extremely well, according to its publisher Murmann. The company told Reuters this week that the book’s first run of 4,000 copies is nearly sold out and it’s now rushing to get a second run to store shelves.

One more thing…

Larry Tesler, a former Apple engineer and chief scientist who joined the company in 1980, died this week at age 74. Tesler is best remembered for creating the copy-and-paste technique that is now used across operating systems. Tesler also played a major role at Apple, helping Steve Jobs build LISA and the Mac. Here’s a video of Tesler talking about Steve Jobs and the Mac in 2011.

More must-read stories from Fortune:

—HTC CEO on the company’s “new vision,” VR, and Facebook rivalry
—New, online A.I. course targets an important market: bosses
—Can San Francisco be saved?
—Did the ‘techlash’ kill Alphabet’s city of the future?
—How wireless carriers rank on 5G speeds

Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
1 hour ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyJamie Dimon
For years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
2 hours ago
google
InvestingMarkets
Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
3 hours ago
AWS
Big TechMarkets
Amazon’s cloud sales are growing the most in 15 quarters. Investors sent the stock down on AI capex fears
By Anne D'Innocenzio and The Associated PressApril 30, 2026
3 hours ago
AstraZeneca CFO Aradhana Sarin
BankingCFO Daily
How AstraZeneca’s 17,000 AI-certified employees are helping it reach a ‘stretch goal’ of $80 billion in revenue
By Sheryl EstradaApril 30, 2026
4 hours ago
agentic
CommentaryAI agents
Why your data infrastructure — not your AI model — will determine whether Agentic AI scales
By Jeffrey Sonnenfeld, Stephen Henriques, Catherine Dai and Zander JeinthanuttkanontApril 30, 2026
5 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
22 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
15 hours ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.