• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple course corrects for the coronavirus to keep its next iPhones on track

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
February 22, 2020, 9:00 AM ET

Coronavirus is affecting Apple’s global supply chain. But that isn’t stopping the iPhone maker from planning big changes for 2020–even if its revenue is sliding.

This week, several reports surfaced on how coronavirus is also impacting upcoming iPhone models, including the budget-friendly iPhone 9 and flagship iPhone 12 models planned for later this year. But the news didn’t stop at the company’s Chinese production troubles. Apple is also considering a major shift in its native app policy in iOS, and its long-awaited AirTag product trackers may finally reach store shelves this year, a report said.

Apple’s coronavirus problems

Apple said on Monday that the coronavirus outbreak has slowed its supply chain and impacted sales, worldwide. The company said it will miss the second fiscal quarter revenue guidance it offered in January of between $63 billion and $67 billion. Apple said its decision was based in part on constrained supply due to less manufacturing facility production, but also lower sales across China. Apple didn’t provide new revenue guidance for the next quarter.

A shift in production

With no sign of supply chain problems letting up, Apple has started to shift some AirPods, iPad, and Apple Watch production from China to Taiwan, Taiwan News reported this week. Apple’s China-based partners won’t be able to resume full capacity production until March, according to the report. Apple has therefore decided to move as much production as possible to Taiwan, where restrictions on work and supply chain effects are minimal. Whether that will be enough to mitigate lost production in China, however, is yet unknown.

Apple’s product plans still moving forward

Despite its coronavirus woes, Apple is showing no signs of changing the rollout plans for its new products later this year. A budget-friendly iPhone 9 is still on track for a March release, Bloomberg reported this week. The company is also said to be working on a new iPad Pro that’s on track for a first-half of 2020 launch. A separate report from supply chain tracking site Digitimes said Apple is still working on flagship phones for this fall, and those devices, which might launch with iPhone 12 branding, are also on schedule.

A major change to iOS?

For years, Apple has been criticized for requiring its own browser, phone, messaging, and mail apps to serve as default options in iOS. But that might soon change, Bloomberg reported this week. Apple is mulling the possibility of allowing iOS users to set third-party browsers and other apps as their default choices in the operating system, the report says. This would be a first for the company, and be welcomed by many users. If Apple moves forward with the plan, which may be in development to fend off antitrust concerns, it could be available in iOS 14, which will be released later this year.

AirTags incoming

Apple’s long-awaited AirTag product trackers will be released this year, TF International Securities analyst Ming-Chi Kuo told investors this week. The reliable Apple rumormonger and analyst said Apple is planning to produce tens of millions of AirTag units by the end of the year. Similar to Tile trackers, AirTags could be applied to other products and allow users to track their locations in Apple’s FindMy app, according to recent rumors. It’s unknown how much the AirTags will cost or exactly when they’ll launch this year.

Apple book hits back

Apple got into a public spat this week with former German App Store manager Tom Sadowski. Apple tried to block the sale of Sadowski’s book, App Store Confidential, because the company argued it revealed trade secrets. Oddly, Apple didn’t take the case to court, so the book remains on store shelves and is selling extremely well, according to its publisher Murmann. The company told Reuters this week that the book’s first run of 4,000 copies is nearly sold out and it’s now rushing to get a second run to store shelves.

One more thing…

Larry Tesler, a former Apple engineer and chief scientist who joined the company in 1980, died this week at age 74. Tesler is best remembered for creating the copy-and-paste technique that is now used across operating systems. Tesler also played a major role at Apple, helping Steve Jobs build LISA and the Mac. Here’s a video of Tesler talking about Steve Jobs and the Mac in 2011.

More must-read stories from Fortune:

—HTC CEO on the company’s “new vision,” VR, and Facebook rivalry
—New, online A.I. course targets an important market: bosses
—Can San Francisco be saved?
—Did the ‘techlash’ kill Alphabet’s city of the future?
—How wireless carriers rank on 5G speeds

Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
Big TechGoogle
Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
By Alexei OreskovicApril 29, 2026
1 hour ago
Man wearing a suit and tie and glasses
Big TechTech
Microsoft, Meta, and Google just announced billions more in AI spending. Only Google convinced investors it’s paying off
By Amanda GerutApril 29, 2026
2 hours ago
A man in a suit and tie
InvestingMeta
Meta just bumped its 2026 capex forecast up to as much as $145 billion for the AI boom—and investors flinched
By Amanda GerutApril 29, 2026
4 hours ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
10 hours ago
hollywood
CommentaryMarketing
I spent 20 years learning to navigate an industry. Then I built a campaign for the man who’s dismantling it
By Matti YahavApril 29, 2026
14 hours ago
Current price of Ethereum for April 29, 2026
Personal FinanceEthereum
Current price of Ethereum for April 29, 2026
By Joseph HostetlerApril 29, 2026
14 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
20 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
16 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
18 hours ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.