• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Magazine

The tech arms race will never end: Can the rest of us ever catch up?

By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
December 19, 2019, 4:30 AM ET
Add Fortune on Google for similar content.

Chances are that virtually all of you received a box, or several, at your doorstep this holiday season. And there’s a very good chance that it was put there by a cheerful, brown-clad driver for UPS, which dispatches nearly 21 million such packages to an untold number of doorsteps each day. In which case, it almost certainly passed through a sorting facility like the one in western Atlanta that UPS opened in October 2018—one of six new complexes the company has built across the U.S.

Here, at the Southeast Metro Automated Routing Terminal (a name no doubt designed with acronym in mind), boxes zoom through a spaghetti tangle of conveyor belts at 600 feet per minute, not slowing for a second as they’re photographed on all six sides—traversing from a drop-off truck at one of 104 unloading bays to a new set of exit bays (and waiting delivery trucks) in an average of just seven minutes.

All of this kinetic wizardry—as Fortune senior writer Aaron Pressman explains in his marvelous feature on UPS—is made possible by a wealth of unseen technology. Ultra-high-speed cameras and image-processing computers, for instance, send encoded destination data to one of the most complex route-optimization algorithms on the planet, as smart mechanical “shoes” guide packages through a sorting building the size of 19 football fields. Hogwarts has nothing like it.

UPS’s tech arsenal already includes everything from drones and robotics to self-driving vehicles, and the company is deep into a three-year $20 billion tech upgrade to keep the competition—including Amazon, which is building up its own delivery service—at bay. By every measure, the investment is making an already efficient company all the more so. But the gains don’t come without disruption—there’s that dreaded word again—to UPS’s global workforce of nearly half a million people. It’s pushing some company veterans to face retraining or early retirement, even as the company has brought in some lower-paid weekend workers to handle the demands of online shoppers who want everything the next day.

Fortune has long reported on the technology arms race. And Fortune’s Robert Hackett offers another enlightening take on tech’s relentless advance as he investigates Facebook’s continuing effort to create a financial ecosystem around Libra—a digital currency known as a stablecoin—before another company or country gets there first.

But what seems more and more apparent these days is that the competition isn’t so much among companies as it is between technology and people. Indeed, as we explore in our cover package, “25 Ideas That Will Shape the 2020s,” gracefully shepherded by editors Lee Clifford and Kristen Bellstrom, this is a theme that is sure to play out in myriad ways over the next decade. How will human beings coexist with rapidly advancing technology that is taking away traditional jobs—and creating new digital divides in its wake? How will we rein in machine-learning algorithms that may have built-in biases? Or protect our privacy in an age in which digital identities are as fungible and free-flowing as the Internet itself? How can we turn social media interaction into simply social interaction again? 

For our first issue of the new decade, we’ve tapped a host of the world’s sharpest minds to answer these questions. 

Which brings me at last to Fortune’s own self-disruption, which will be unveiled in January as we launch a new premium website, a robust video portal in which to explore our conference content (and much, much more), and a comprehensive, customizable app—which will make it easier for subscribers to engage with us anywhere. The following month we’re also relaunching our print edition with a brand new design—one elegant enough to celebrate Fortune’s 90th anniversary. And better still, you can get all of the above without ever opening a box.

A version of this article appears in the January 2020 issue of Fortune with the headline “Pandora’s Boxes.”

More must-read stories from Fortune:

—7 companies founded in the last 10 years that you now can’t live without
—The world’s fourth-largest economy is going cashless
—2020 Crystal Ball: Predictions for the economy, politics, technology, etc.
—Can tech save the air travel industry from its delay problem?
—How to make sure your in-flight Wi-Fi isn’t terrible
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Clifton Leaf
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest from the Magazine

The American Dream according to Bill Ackman
MagazineBill Ackman
The American Dream according to Bill Ackman
By Jeff John RobertsJuly 20, 2026
2 days ago
Inside the mind of Kevin Warsh: As told by his former boss Condoleezza Rice, his college friend, and his closest partner during the financial crisis
MagazineKevin Warsh
Inside the mind of Kevin Warsh: As told by his former boss Condoleezza Rice, his college friend, and his closest partner during the financial crisis
By Eleanor PringleJuly 3, 2026
19 days ago
Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
Magazineeuropean economy
Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
By Francesca CassidyJune 22, 2026
30 days ago
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
MagazineVietnam
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
By Nicholas GordonJune 16, 2026
1 month ago
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
Magazinetourism
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
By Angelica AngJune 16, 2026
1 month ago
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
MagazineMedia
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
By Lee WilliamsonJune 16, 2026
1 month ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
10 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
14 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
15 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.