• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

IBM Trials A.I. That Can Do Soccer Commentary

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
December 9, 2019, 5:56 PM ET

IBM has created an artificial intelligence software system that can do play-by-play and color commentary of soccer videos.

While doing play-by-play, the system tracks players in real-time and can identify passes, crosses and shots on goal. For pre-selected video highlights, it can also incorporate commentary based on statistics and standings drawn from a database, matching the information to whatever is happening in the video.

The system builds on work the company has already done in creating software that can automatically create highlight videos, honing in on the most exciting moments in sporting events such as tennis and golf.
The company is the official technology partner for several Grand Slam tennis tournaments, including Wimbledon and the U.S. Open, as well as the Masters PGA tournament.

“Soccer is a more challenging sport in terms of what can happen on the field and the number of players the system needs to track,” said John R. Smith, head of A.I. Tech for IBM A.I. Research.

The software, which Smith said is still very much a research project, was trained on videos of about 50 soccer games and their play-by-by commentary. It is what researchers call a single “end-to-end” model, meaning the system receives the raw video as input and tries to predict the right play-by-play commentary to output from that video.

Dan Gutfreund, an IBM researcher who worked on the project, says that for the color commentary for highlight clips, the player identification is done manually, but the software automatically pulls relevant statistics from a knowledge base in real time.

The company demonstrated the system for the first time publicly at the Neural Information Processing Systems (NeurIPS) A.I. conference in Vancouver, Canada, on Sunday.

In a demonstration on five short video clips the system had not encountered during its training, the software seemed to perform well, although it tended to repeat the same phrases, such as “here comes the cross,” more often than a human commentator would and it misidentified at least one pass along the sidelines as a cross-field kick.

“It is definitely still a work in progress,” Smith said.

One thing the system doesn’t do in its play-by-play commentary, for instance, is emote. It registered a goal being scored in the same monotone computer-generated speech as it did with a shot that went far wide. There was no Mexican-sportscaster-style exaggerated and enthusiastic “GOOOOOOAAAAL!!!”

“Yes, that is something we’ve thought about incorporating in the future,” Smith said.

He said he could envision this kind of software helping both amateur and semi-pro teams, whose games might not be covered by professional play-by-play sportscasters, to provide live play-by-play as well as to better market video highlights. The color commentary, meanwhile, could help even professional sporting teams and broadcasters reduce the time and expense needed to produce highlight reels.

IBM’s was one of just several companies showcasing A.I. applications in sports at NeurIPS. Montreal-based company SportLogiq, a technology company that provides data analytics to professional sports teams and broadcasters, including most of the National Hockey League, showcased computer vision systems that tracks players in live video, automatically generates statistics on their performance and can track events, such as passes and goals.

Michael Horton, one of Sportlogiq’s machine learning researchers, said that in hockey, the company has also helped teams find players with similar abilities, helping to facilitate trades.

More must-read stories from Fortune:

—Big tech companies avoided over $100 billion in taxes. What that means
—The world’s fourth-largest economy is going cashless
—2020 Crystal Ball: Predictions for the economy, politics, technology, etc.
—A.I.-piloted drone race gives $1 million prize. The winner still couldn’t beat a human
—The iPhone app of the year gives your camera a long exposure boost
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.




About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
19 hours ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
3 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
3 days ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
2 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
15 hours ago

Latest in Tech

InvestingMarkets
The ‘dumb money’ steps in as traders lose $1 trillion on the realization that AI will eat tech companies first
By Jim EdwardsFebruary 5, 2026
39 minutes ago
NewslettersFortune Tech
The sky’s the limit for Google capex
By Alexei OreskovicFebruary 5, 2026
56 minutes ago
Lawhive's cofounders seated on a sofa.
Startups & VentureVenture Capital
Exclusive: Lawhive, a startup using AI to reimagine the general practice law firm, raises $60 million in new venture capital funding
By Jeremy KahnFebruary 5, 2026
3 hours ago
A man in a suit wearing glasses.
Big TechAlphabet
Alphabet plans to double capex spending to a possible $185 billion—but it’s keeping CEO Sundar Pichai up at night
By Amanda GerutFebruary 4, 2026
10 hours ago
electricity
EnvironmentElectricity
Over a million people are losing power during a freezing snowstorm while data centers nearby guzzle electricity
By Nikki Luke, Conor Harrison and The ConversationFebruary 4, 2026
14 hours ago
Phone displaying quantum computing company IonQ's logo.
Big Techquantum computing
IonQ, the biggest quantum computing company on the stock market, disputes short-seller claims it failed to disclose holes in its revenue
By Jeremy Kahn and Jim EdwardsFebruary 4, 2026
14 hours ago