New arrivals Disney+ and Apple TV+ are crowding the already competitive streaming services market. How will consumers decide which platforms to pay for?
$25
Spending on streaming
A Fortune-SurveyMonkey poll found $25 was the limit for most people’s combined monthly spending on all content streaming services.
Read the full summary of the poll results in this preview edition of our forthcoming Fortune Analytics newsletter.
21%
Interested in Disney+
Disney, Marvel, and Star Wars fans are ready to hand over $6.99 when Disney+ launches Nov. 12.
14%
Interested in Apple TV+
Meanwhile, Cupertino’s big move into television and movies has a slightly more muted reception. But a yearlong free trial for purchasers of new Apple devices might be enough to lock in subscribers.
A version of this article appears in the November 2019 issue of Fortune with the headline “Dollars in the Stream.”
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