AMC Is Jumping Into the Streaming Business

October 15, 2019, 4:42 PM UTC

Add yet another name onto the growing list of film streaming services.

AMC Theaters plans to launch a streaming service to allow people to watch films at home, according to a report in The New York Times. The online store is set to launch next week.

The service, called AMC Theaters on Demand, will initially forego a fight with Netflix, Hulu, Disney+ and other all-you-can-eat modeled companies and instead square off against iTunes and Vudu, selling and renting films on an on-demand individual basis.

The company has struck deals with the five largest movie studios—Disney, Warner Bros., Universal, Sony and Paramount­—to offer catalog and new releases. Theaters on Demand will not offer films that are in theaters at the time.

Prices will be about the same as the competition. Renting a film will run between $3 and $6, while purchasing one will cost between $10 and $20. Films will be available only to U.S. audiences.

This isn’t the first time AMC has decided to both join ’em and fight ’em. Last year, it launched its own version of MoviePass, allowing customers to see multiple films per month for a fixed price. As of February, that service had 700,000 subscribers.

More must-read stories from Fortune:

—Nick Kroll on the ‘meta experience’ of making ‘Big Mouth’
—How Comedy Central grew up to hold its own against Netflix
—Ronan Farrow, NBC News at odds over sex abuse allegations
Edward Norton reflects on scrapped ‘Incredible Hulk’ sequel, Marvel’s ‘cheap’ shot

Jeff Daniels is answering ‘a higher loyalty’ to play James Comey in miniseries

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.