• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVideo Games

Are Gamers Ready to Buy New Consoles? Some AAA Video Game CEOs Aren’t Sure

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 5, 2019, 8:00 AM ET

It’s official: The next generation of video games systems launches next fall. Microsoft, at E3 last month, confirmed Project Scarlett, the code name for its next generation system, while Sony a few weeks prior, spilled a few beans about its own next gen system, widely expected to be called PlayStation 5.

The Xbox One and PS4, though, are at their peaks of creativity when it comes to software. Neither system is really showing its age, which raises questions on whether gamers are ready to plunk down $400, $500 or more for the latest and greatest hardware. (Nintendo rolled out its new hardware—the Switch—in 2017 and isn’t expected to announce radically new hardware in the near future.)

Ultimately, of course, the answer to that will lie with the games. Software sells hardware. And, so far, there’s not a lot of hard information about what the new titles the consoles will launch with (though Microsoft has already made it clear it intends to come out strong). But some leaders of the industry’s biggest game publishers are stopping short of giving the upcoming consoles their full-throated support.

“I think it will come down to what the next generation consoles are able to show, what they’re they able to provide,” Yosuke Matsuda, CEO of Square Enix told Fortune. “The PS4 and the Xbox One—there are already a lot of them out there and they offer a very stable playing environment. There’s lots of fun games to play on them. So from the customer’s perspective, if they don’t offer anything special then there’d be no reason to go out of your way to switch.”

Strauss Zelnick, CEO of Take-Two Interactive Software, also seems a bit skeptical.

“It’s very early,” he says. “The announcement was just made…. [But] in a world where [digital distribution service] Steam can represent 40% of a so-called console’s retail, it’s going to be hard to get the same level of consumer excitement.”

Others, though, are much more optimistic about the next generation of consoles. New hardware, they say, encourages creativity among developers and it generates excitement among consumers—even those who wait a while to buy the new systems.

Publishers, at this point, have been briefed on many of the features of the new systems, including some that haven’t been revealed to the general public. And while he, of course, doesn’t reveal any additional features, Yves Guillemot, CEO of Ubisoft, says he’s confident the next generation of game systems will excite players just as much as the current one.

“They are both good consoles,” he says. “A lot of work has been put into both machines. They are bringing a good evolution to the industry…. And we will be able to see games that everyone will want to play.”

Xbox’s “Project Scarlett” vs. Sony’s “PlayStation 5”: How the systems compare

There’s still a lot we don’t know about the next generation of game machines. Even their launch dates are over a year away. (Microsoft has only said 2020 and Sony hasn’t even confirmed a timeframe, but the two consoles typically launch within weeks of each other in November.)

What has been revealed, though, is actually fairly similar on many fronts. Here’s what Microsoft and Sony have publicly had to say about their next generation game systems.

Sony’s “PlayStation 5”

Processor – The next PlayStation will use a third generation AMD Ryzen CPU and a custom AMD Radeon Navi graphics chip to showcase its titles.

Storage – Sony has touted the use of a custom SSD hard drive in its next console, which will result in faster game load times, the amount of time between when a player selects a game and is actually able to start playing. To date, this has been one of the company’s big selling points of the system.

Resolution – Up to 8K

Backwards Compatibility? – All PlayStation 4 games will be playable on the new system.

Software lineup – Sony hasn’t announced any games that will launch with or around the same time as its next generation system yet. Last year at E3, though, the company showcased Ghost of Tsushima, a PlayStation exclusive that did not have a PS4 launch date attached to it. It’s possible that will be one of the games leading the charge for the PS5’s launch.

Microsoft’s “Project Scarlett”

Processor – AMD will power the next Xbox as well, with a Custom Zen 2 CPU. The graphics processor has not been unveiled yet. Microsoft, at E3, said its next-gen Xbox will offer “four times the power” of the Xbox One X, currently the most powerful console on the market.

Storage – Like Sony, Microsoft is using a custom SSD drive to shrink load times. Neither Microsoft nor Sony has divulged how much storage it will offer on these drives.

Resolution – Up to 8K

Backwards Compatibility? – Xbox One games will play on the system, as will all of the Xbox and Xbox 360 games that are currently backward compatible today.

Software lineup – Microsoft has made it clear it intends to start the next generation strong. Halo Infinite, the next game in the company’s flagship franchise, will launch with the next Xbox.

Microsoft has also been on a buying spree over the past 18 months, purchasing a number of development studios, including Ninja Theory (makers of Hellblade and Heavenly Sword), Forza Horizon developer Playground Games, Compulsion Games (creators of We Happy Few), State of Decay creator Undead Labs and DoubleFine Productions, makers of Psychonauts 2 and several other fan-favorites. Beyond that, the company launched a new studio headed by Darrell Gallagher, who formerly lead the studio behind the relaunch of Tomb Raider.

Few of those studios have shown new work for the Xbox One, which may imply that they’re hard at work making exclusive games for the early days of Microsoft’s next console.

There are a few wild cards at play with this generation as well. President Trump’s proposed 25% tariff on Chinese electronics could result in higher than expected retail prices, though Sony and Microsoft will work hard to avoid this. Console hardware is typically sold at a loss to the manufacturers in the early days, as they try to build a large installed base of customers. (Those losses are made up later from royalties on software sales.)

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
14 hours ago
placeholder alt text
Real Estate
We may be looking at the housing affordability crisis all wrong. Higher earners are driving home prices, not lack of supply, researchers say
By Jason MaFebruary 7, 2026
1 day ago

Latest in Tech

InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
8 hours ago
CybersecurityJeffrey Epstein
FBI found little evidence Epstein ran a sex trafficking ring for powerful men and concluded a ‘client list’ doesn’t exist
By Michael R. Sisak, David B. Caruso, Larry Neumeister and The Associated PressFebruary 8, 2026
10 hours ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
10 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
12 hours ago
monkey
CybersecurityAnimals
One way AI won’t ruin the world: tools to crack down on the $23 billion animal trafficking trade
By Eve Bohnett and The ConversationFebruary 8, 2026
13 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
13 hours ago