• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

You Can Now Ask Amazon’s Alexa to Turn Up The Bass When Playing Music

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
July 23, 2018, 4:18 PM ET

You can finally order your Amazon Echo speakers to turn up the bass next time you want to groove to Funkadelic.

The retailer said Monday that owners of Amazon Echo speakers like the Echo Dot or Echo Show can now ask their Internet-connected devices to adjust the bass, midrange, or treble when playing songs or movies via new Alexa-powered equalizer and other sound controls.

Alexa is Amazon’s voice-activated digital assistant that’s wired to work with Amazon’s family of Echo speakers as well as certain other third-party smart speakers. For instance, Amazon (AMZN) said that Polk Audio’s Polk Command Bar and the new Sonos Beam speaker are compatible with the new Alexa-powered sound controls.

The addition of new voice-activated audio tools comes amid fierce competition between Amazon and other companies like Google (GOOG) and Apple (AAPL) that offer their own digital assistants and smart speakers.

Amazon is pitching the new sound controls as an easier way for consumers to tweak sounds settings without having to manually adjust any knobs on the speakers or use audio editing software.

Amazon gave a short list of some of the ways people will be able to use the new sound control features with their Echo devices or other compatible smart speakers:

“Alexa, increase bass.”

“Alexa, increase bass in living room.”

“Alexa, set movie mode.”

“Alexa, set night mode on bedroom TV.”

“Alexa, set bass to three on sound bar.”

“Alexa, decrease treble.”

Third-party developers that want to incorporate the new Alexa-powered sound controls into their respective smart speakers will have to use Amazon’s new Smart Home Skill API and AVS API coder tools to do so.

“Consumers want simplicity and performance from their audio products,” Polk Audio brand director Michael Greco said in a statement. “By adding the EQ API and Alexa Voice Service (AVS) to the Polk Command Bar, our consumers can control sound bar functions like setting or changing sound modes (e.g. Movie, Music, Night and Sport), bass volume and volume levels with just their voice.”

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

BankingBank of America
Bank of America’s Moynihan says AI’s economic benefit is ‘kicking in more’
By Katherine Chiglinsky, Steve Dickson and BloombergDecember 22, 2025
1 hour ago
man in suit
Personal FinanceCryptocurrency
Notorious crypto conman Sam Bankman-Fried has a prison passion project: giving legal advice to other inmates
By Carlos GarciaDecember 22, 2025
2 hours ago
AI nude
CybersecurityEducation
13-year-old girl attacked a boy showing an AI-generated nude image of her. She was expelled
By Heather Hollingsworth, Jack Brook and The Associated PressDecember 22, 2025
2 hours ago
AITech
In 2000 Larry Page said Google was ‘nowhere near’ the ultimate search engine—25 years later, Gemini might be close
By Marco Quiroz-GutierrezDecember 22, 2025
2 hours ago
Photo of Colin Angle
InnovationAutomation
‘It’s a cage match’: Beleaguered iRobot founder says the biggest reason why the Roomba-maker failed was because of growing Chinese competition
By Sasha RogelbergDecember 22, 2025
5 hours ago
Big TechMeta
Meta’s Threads makes a play for podcasters and their rabid fans
By Ashley Carman and BloombergDecember 22, 2025
5 hours ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
1 day ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
22 hours ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
7 hours ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
6 hours ago