• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentarydiversity and inclusion

D’Oh! Hank Azaria Did What The Simpsons Could Not

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
April 25, 2018, 12:43 PM ET

Hank Azaria, the white actor who has long been the voice of a cartoon Indian stereotype, turned himself into an ally last night.

Azaria is the voice of Apu Nahasapeemapetilon, a character on the long-running show The Simpsons. Apu owns a Kwik-E-Mart and speaks in a stereotypical Indian accent while doing stereotypically cringe-worthy things.

Fans of the show had begun to cry foul.

FOX's "The Simpsons" - Season Twenty-Six
Apu tells Marge’s congregation how they can collect enough money to repair their church in the all-new Sky Police episode of THE SIMPSONS airing Sunday, March 8 on FOX. FOX via Getty Images
FOX via Getty Images

Many of the complaints had been crystallized in a 2017 film called The Problem With Apu, created by comedian Hari Kondabolu, a one-time Simpsons fan who explored the longevity of the insulting character. Kondabolu interviewed scores of South Asian Americans, some very famous, many of whom had been bullied by white peers in Apu’s voice. The film sparked a national conversation about how damaging the Apu character had been, particularly since he remains one of the most prominent representations of South Asian people in entertainment.

If you don’t have time for the entire film, the trailer will frame the issue – and Azaria’s role in it – quite nicely.

But in a conversation with Late Show host Stephen Colbert last night, Azaria offered a pretty good blueprint for how to admit a mistake and make it right.

.@HankAzaria addresses the controversy surrounding the character ‘Apu’ from @TheSimpsons. #LSSC #Apu #TheSimpsons pic.twitter.com/pkmYgcX4Il

— The Late Show (@colbertlateshow) April 25, 2018

“I’ve given this a lot of thought, and my eyes have been opened,” he began. “I think the most important thing is that we have to listen to South Asian, Indian people in this country when they talk about what they feel and how they think about this character.”

Azaria’s comments came just weeks after the writers tried and failed to handle the issue within an episode of The Simpsons.

They chose Lisa, the heart and moral center of the series, to address the growing controversy. “Something that started decades ago and was applauded and inoffensive is now politically incorrect,” Lisa said to the camera. “What can you do?” Her mother, Marge Simpson, also spoke to the camera. “Some things will be dealt with at a later date,” she says. “If it all,” Lisa responds.

Fans were disappointed in what reviewer Dana Schwartz termed a tepid and heartbreaking response. “The Simpsons‘ response to criticism is a cop-out in the worst way, a response of dig-in-your-heels defensiveness against an invisible threat with a spit in the face for good measure,” she writes.

But Azaria, in an ally power move, offered a way forward.

“I really want to see Indian, South Asian writers in the room, not in a token way but genuinely informing whatever new direction this character may take, including how it is voiced or not voiced,” he said. “I’m perfectly willing and happy to step aside or help transition it into something new.”

Here’s the sign that Azaria nailed it.

Thank you, @HankAzaria. I appreciate what you said & how you said it. https://t.co/Otmxygf3DP

— Hari Kondabolu (@harikondabolu) April 25, 2018

“Thank you, @HankAzaria,” tweeted Kondabolu. “I appreciate what you said & how you said it.”

 

Ellen McGirt writes Fortune’s raceAhead, a daily newsletter about race and culture.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

hormuz
CommentaryIran
With Hormuz under strain, a trade corridor built for resilience faces a real-world test
By Angela Chitkara and Samantha SuttonApril 17, 2026
14 hours ago
broker
CommentarySoftware
The 3 forces quietly dismantling the business model that made enterprise software fabulously profitable
By Michael Jacobides and Stefano PuntoniApril 17, 2026
15 hours ago
welti
CommentaryIran
Switzerland’s former ambassador to Iran: here’s how to end this war — and why Pakistan isn’t enough
By Philippe WeltiApril 17, 2026
21 hours ago
Anita Beveridge-Raffo is Head of Retail and Consumer Goods at Palantir Technologies
CommentaryAI agents
Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent
By Anita Beveridge-RaffoApril 16, 2026
2 days ago
wyle
CommentaryHealth
‘The Pitt’ reveals why healthcare desperately needs a new front door
By Jeremy MorganApril 16, 2026
2 days ago
health
CommentaryHealth Care Service
Two physicians on ending the waiting-room era: bring care home
By Benjamin Kornitzer and Bill FristApril 16, 2026
2 days ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
18 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
2 days ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.