• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Mediocre HomePod Headlines Another Troubled Week

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
February 17, 2018, 9:00 AM ET

Apple’s past week was supposed to be triumphant. Its new HomePod smart speaker was on store shelves and it held its annual shareholders meeting to showcase its success. But that didn’t happen.

Over the past several days, reports sprung up of the HomePod not delivering the kind of virtual personal assistant support with Siri that you’d find in alternatives like Amazon’s Echo. And although Apple is expected to gain ground in the smartphone market this year, it’s still far behind its chief competitor Samsung in terms of shipments. Meanwhile, Google is working on an Android operating system update this year that it believes, will help its smartphone vendor partners attract tired Apple users who aren’t so keen on the iPhone.

This is Fortune’s latest weekly roundup of the biggest Apple news. Here’s last week’s roundup.

Of course, Apple has kept a brave face. But this year has been difficult for the iPhone maker. And this week illustrated that.

Get Data Sheet, Fortune’s technology newsletter

Here’s a look at all the Apple news and rumors from the past week:

  1. I took Apple’s HomePod for a spin to see how it held up in the smart home market. I thought it delivered outstanding sound, but its built-in Siri left much to be desired. Too often, Siri wouldn’t respond correctly to my voice commands and its lack of support for a variety of third-party services, like Spotify, is a problem. Read my full review here.
  2. Apple isn’t making the kind of profit you might expect on its HomePod. According to a report this week from IHS Markit, Apple pays $216 to bundle a single HomePod unit. That leaves the company a $133 profit on the sale of each $349 HomePod.
  3. A Bloomberg report surfaced this week that said Google is working on an Android update. That software, which could be known as Android P, is being rejiggered to support phone designs that come with the same “notch” you’d find in Apple’s iPhone X. Google ostensibly believes that Apple is having some troubles in the mobile market and offering better software for smartphones that copy the iPhone X’s design could be a way for Android to attract more users.
  4. Apple ended 2017 with 15.2% market share in the global smartphone space, researcher TrendForce revealed this week. That was well behind Samsung’s slate of smartphones, which collectively earned 21.9% share. Looking ahead, TrendForce believes Apple will continue to lag Samsung with 15.7% market share. Samsung is forecast to capture 20.3% of the smartphone market by the end of the year.
  5. Speaking of 2018, KGI Securities analyst Ming-Chi Kuo said this week that Apple is expected to ship three new iPhones this year. One of those handsets, which is rumored to offer a 6.1-inch screen, could sell through 100 million units over its lifetime, according to Kuo. The analyst, who is one of the more reliable sources on Apple rumors, didn’t predict how many units Apple might sell of the other two versions.
  6. Responding to an increasing number of complaints about its mobile software quality, Apple is said to be changing how it updates iOS. While Apple will still release major updates each year, Apple will take on something of a tick-tock schedule, with one year dedicated mostly to improving performance and the next centering on new features, according to a Bloomberg report. Apple’s move will allow engineers to push back apps and features that aren’t yet ready to be released.

One more thing…Apple Park, the company’s new headquarters, has glass everywhere. It’s nice looking and all, but there’s another problem: employees keep walking into the walls.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

daron acemoglu
AILayoffs
The Nobel laureate who co-wrote ‘Why Nations Fail’ warns U.S. democracy won’t survive unless these two things change
By Jake AngeloFebruary 22, 2026
8 hours ago
jesse
CommentaryDEI
A decade ago, I had a front row seat as Jesse Jackson held big tech firms accountable for being overwhelmingly white and male
By Brennan Nevada JohnsonFebruary 22, 2026
8 hours ago
Man wearing a suit awkwardly takes a video call on a laptop
Future of WorkInterview
Recruiter reveals broken Zoom interview etiquette: bathrobes, yoga, and outsourcing thinking to AI
By Nick LichtenbergFebruary 22, 2026
9 hours ago
werfel
CommentaryTaxes
Former IRS Commissioner: Here’s how we used AI to create immediate value when taxpayers scrutinized every dollar
By Danny WerfelFebruary 22, 2026
10 hours ago
LawMedia
DOJ probes Netflix’s power over filmmakers in Warner deal review
By Josh Sisco and BloombergFebruary 21, 2026
21 hours ago
Big TechTech
Microsoft CEO Satya Nadella says Bill Gates told him his big bet on OpenAI would be a flop: ‘Yeah, you’re going to burn this billion dollars’
By Marco Quiroz-GutierrezFebruary 21, 2026
1 day ago

Most Popular

placeholder alt text
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergFebruary 21, 2026
1 day ago
placeholder alt text
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezFebruary 21, 2026
1 day ago
placeholder alt text
Startups & Venture
'I have a chip on my shoulder.' Phoebe Gates wants her $185 million AI startup Phia to succeed with 'no ties to my privilege or my last name'
By Sydney LakeFebruary 21, 2026
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it's become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeFebruary 21, 2026
1 day ago
placeholder alt text
Economy
New Fed report proves Milton Friedman and Joe Biden understood something vital about immigration—and explains why growth may sputter under Trump
By Shawn TullyFebruary 22, 2026
10 hours ago
placeholder alt text
Economy
Trump's sudden decision to hike his new tariff rate to 15% is 'something of an eff you' to the U.K., which thought it had a better deal for 10%
By Jason MaFebruary 21, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.