We’re in the thick of pumpkin spice season, but if you’re hoping to get one of Krispy Kreme’s popular (but limited) Pumpkin Spice doughnuts, you’ve got just one day left.
The chain is selling the confectionary all day today—only the second day this year it has done so. Originally, the chain warned patrons it would only be available for one day—Sept. 8. Ultimately, it proved a lot more complicated than that.
Due to demand—or perhaps an especially clever marketing plan—the store relented and made them available for a few hours (after 6 p.m.) three days this month, as well as one full day (today).
The “Pumpkin Spice” economy was valued at approximately $500 million two years ago, which explains why we’re seeing such a rush of those items this year. Beyond the usual Pumpkin Spice Latte from Starbucks, there has also been a pumpkin spice pizza, pumpkin yogurt, pumpkin dog food, and a pumpkin spice spray (to catch those few items that don’t have a seasonal offering).
Krispy Kreme, though, tends to like to roll out special items for very limited times. Earlier this year, it introduced a special chocolate glazed doughnut that was only available the day of the solar eclipse.