Pumpkin spice season is upon us.
Labor Day has passed, meaning it’s time for the annual rollout of fall-flavored treats. Starbucks (SBUX) has already launched its pumpkin spice latte. Dunkin’ Donuts (DNKN) has released its take on the latte as well as other fall-inspired items. Beer maker Southern Tier started distributing its Pumking beer in July. Krispy Kreme is also jumping into the game, but with a slightly different approach.
The doughnut company announced that it will be reintroducing the Pumpkin Spice Doughnut this Friday, September 8. But there’s a catch: the doughnut will be available for one day only.
With the “Pumpkin Spice” economy valued at approximately $500 million two years ago, it is unclear why Krispy Kreme (KKD) has chosen to offer the popular treat for such a limited time. But this isn’t the first time that Krispy Kreme has released a new product for a limited time. In August, the doughnut company launched a special chocolate glazed doughnut as a tie-in to the solar eclipse, which was only available on eclipse day, August 21.
Don’t miss your chance for Krispy Kreme’s pumpkin spice doughnut—in participating stores across the U.S. and Canada on September 8.