M&M’s New Campaign Wants You to Get Excited About Fighting Climate Change
Mars’s climate change message chimes again.
A month after the candy maker announced a $1 billion pledge to fight climate change, M&M’s, one of its most iconic brands, has launched a “Fans of Wind” campaign as part of the wider “Sustainable in a Generation” plan. The consumer campaign seeks to spread the word about sustainable ways to fight climate change, while highlighting the ways Mars is already doing so.
As part of the “Sustainable in a Generation” plans, Mars has a goal of zero net greenhouse gas emissions from direct operations by 2040. It already sources enough wind power to make all the M&M’s sold worldwide, and generates enough power via wind farms in Texas and Scotland to power U.S. and U.K. operations. To reach its goals of zero net emissions, it has pledged to build additional wind farms in other countries, starting first with Mexico. And according to Fast Company, a wind turbine spinning for one second produces enough energy to manufacture eight packs of M&M’s.
Featuring the red and yellow M&M’s and other actors sharing the message about the company’s commitment to renewable energy, the “Fans of Wind” campaign seeks to generate a dialogue about addressing climate change. Mars CEO Grant Reid said that the company hopes the campaign will “inspire consumers on this important topic and shine the spotlight on renewable energy – one of the solutions that will help us to tackle climate change and meet the UN Sustainable Development Goals.”
And to cajole other companies to do the same, Barry Parkin, Mars’ chief sustainability officer said that Mars is “doing this at cost parity or better than fossil fuel….Any company can switch to renewables without penalty if you do it in a smart way.”