Pumpkin spice season is upon us.
Labor Day has passed, meaning it’s time for the annual rollout of fall-flavored treats. Starbucks (SBUX) has already launched its pumpkin spice latte. Dunkin’ Donuts (DNKN) has released its take on the latte as well as other fall-inspired items. Beer maker Southern Tier started distributing its Pumking beer in July. Krispy Kreme is also jumping into the game, but with a slightly different approach.
Read: It’s August and Starbucks Is Already Pushing Pumpkin Spice Lattes
The doughnut company announced that it will be reintroducing the Pumpkin Spice Doughnut this Friday, September 8. But there’s a catch: the doughnut will be available for one day only.
Pumpkin Spice Original Glazed Doughnuts are back! One Day Only – Friday, 9/8. Only at participating (US/CAN) shops. https://t.co/Etrl4kXGJppic.twitter.com/k8WWHvrWrG
— Krispy Kreme (@krispykreme) August 31, 2017
With the “Pumpkin Spice” economy valued at approximately $500 million two years ago, it is unclear why Krispy Kreme (KKD) has chosen to offer the popular treat for such a limited time. But this isn’t the first time that Krispy Kreme has released a new product for a limited time. In August, the doughnut company launched a special chocolate glazed doughnut as a tie-in to the solar eclipse, which was only available on eclipse day, August 21.
Read: Dunkin’ Donuts Joins List of Companies Offering Pumpkin-Flavored Products…in August
Don’t miss your chance for Krispy Kreme’s pumpkin spice doughnut—in participating stores across the U.S. and Canada on September 8.