• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

Here’s When You Should Buy Bitcoin and Ethereum

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
June 29, 2017, 7:43 PM ET

About two months ago, hedge fund billionaire Michael Novogratz made a bold announcement: He’d put 10% of his net worth into digital currencies including Bitcoin and Ethereum. But a lot can happen in a couple of months. Specifically, the price of Bitcoin has more than doubled, and the Ethereum price has multiplied six-fold.

So around the time the cryptocurrencies reached all-time highs earlier in June, with the Bitcoin price hitting $3,000 and Ethereum breaking $400 the following day, Novogratz thought the current crypto boom had topped out. He sold “a bunch” of his digital coins.

“I think the market had a spectacular run, and trees don’t grow to the sky,” Novogratz said this week, speaking at CBInsights’ Future of Fintech conference in New York. “So I probably still have roughly 10% of my net worth in crypto, but it’s been scaled way back.”

“I own a lot less coins, they’re just worth more,” Novogratz added.

His call turned out to be well-timed. Just days after setting record prices, Bitcoin and Ethereum crashed as much as 25% in just 24 hours. Ethereum kept right on falling, at one point trading 46% off its high — and that’s not even counting last week’s flash crash in which the price briefly plummeted to just 10 cents.

Cryptocurrency traders have become accustomed to their prices violently whipsawing up and down in waves — a 30% drop in the Bitcoin price in May preceded its recent peak by about two weeks — but the current downdraft appears more sustained. Though the cryptocurrencies, rooted in a technology system known as the blockchain, have each since recovered some of their losses, they have yet to come anywhere close to their highs.

Now, Novogratz, who formerly ran a hedge fund at Fortress Investment Group and now invests in blockchain companies, thinks the cryptocurrencies have peaked for the time being, and it could be a while before they return to record levels. “I think we may have put the highs in for the year in Ethereum, and you’re going to slowly consolidate,” he said at the conference.

To be sure, the billionaire is still bullish on digital currency over the longer term — he’s just waiting for the right time to buy again. And he has a pretty good idea of when that is.

If Bitcoin fell back down to $1600, he said, he’d “be buying a lot of it.” And if the Ethereum price retreated to between $150 and $200, it would be cheap enough to merit buying more, he added.

Those prices would give Ethereum a total market value of about $20 billion, which “sounds about right for where we are” in the evolution of the technology, Novogratz said.

After all, even if you believe, as he does, that the cryptocurrencies have much further to run — he compares the current phase of the industry to the third inning of a baseball game — investors who bought in amid crescendoing hype have still gotten burned in the meantime. “If you buy Ether at $400 and it goes to $200, I don’t care what inning you think it is, it feels really shitty,” Novogratz said. “You’ve got to be pretty careful when you enter these things.”

(Lest anyone doubt the present frenzy among cryptocurrency traders, a popular Reddit thread points to a newly created website shouldisellmybitcoins.com, which generates a “No” response in the form of a different amusing Gif image each time anyone clicks on it.)

Eventually, however, Novogratz believes there will come a time when investors are better off getting out of cryptocurrency entirely — though it’s likely still a long way off. “I sense that this blockchain, Bitcoin, Ethereum, ICO revolution is going to be the single greatest bubble of our lifetime,” he predicted. Of course, when that bubble pops, it’s probably a perfect time to buy back in.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
49 minutes ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
1 hour ago
Investingspace
SpaceX sets $800 billion valuation, confirms 2026 IPO plans
By Loren Grush, Edward Ludlow and BloombergDecember 13, 2025
2 hours ago
PoliticsAffordable Care Act (ACA)
With just days to go before ACA subsidies expire, Congress is about to wrap up its work with no consensus solution in sight
By Kevin Freking, Lisa Mascaro and The Associated PressDecember 13, 2025
3 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
3 hours ago
HealthAffordable Care Act (ACA)
A Wisconsin couple was paying $2 a month for an ACA health plan. But as subsidies expire, it’s soaring to $1,600, forcing them to downgrade
By Ali Swenson and The Associated PressDecember 13, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
21 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
23 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.