• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
TechData

Chart: Tech Giants Earned More Than $1 Million Per U.S. Worker In 2016

By
Lisa Fu
Lisa Fu
and
Stacy Jones
Stacy Jones
Down Arrow Button Icon
By
Lisa Fu
Lisa Fu
and
Stacy Jones
Stacy Jones
Down Arrow Button Icon
June 22, 2017, 1:01 PM ET

Twenty years ago, market giants employed huge swaths of the workforce.

Many of these companies needed to staff factories or fill rows of office cubicles in their quest for profits. These days, the number of employees is less important as automation and sophisticated programs (read: more technical and less physical labor) take over. Technology companies dominate the market, leaving once powerful car manufactures in the dust.

In this age, the Silicon Valley Three — Facebook, Alphabet and Apple take the lead.

 

Facebook, Alphabet (nee Google) and Apple in Silicon Valley have been compared to the Big Three in Detroit–General Motors, Ford and Chrysler by The Atlantic and The New York Times. The trios are both concentrated in a singular region, with car manufacturers in Detroit and tech companies in Silicon Valley.

In their heyday, 1955, the Big Three in Detroit held over 90 percent of market share according to the Federal Reserve of Chicago. Initially it seems the tech giants came close to earning the kind of combined revenue in 2016 that the carmakers saw 20 years earlier, in 1996. But once you adjust the Detroit companies’ $376 billion for inflation to December 2016 dollars, the tech giants don’t even come close to the automakers’ $546.7 billion.

But with increasing globalization and the expansion of tech, Facebook, Alphabet and Apple now have the clear advantage. Unlike the car industry that catered only to American consumers, the three in Silicon Valley reach consumers around the globe. In addition, these tech giants incur fewer costs in comparison to those in the auto industry. Facebook and Alphabet generate the majority of their revenue from digital advertisers. And Facebook spends virtually no money on raw materials or keeping inventory.

Though Apple still makes most of its money from its physical products — the iPhone, iPad and laptops — it also generates revenue from iOS software services such as Apple Music. While the materials to make the iPhone 7 aren’t cheap, putting it together only costs $5 and Apple sells its products with a hefty margin. iPhone 7 buyers pay approximately three times what it costs to manufacture the device.

It’s not just the costs of manufacturing and property that give tech companies an edge in today’s economy.

They also employ fewer employees. Apple employed 80,000 U.S.-based workers in 2016. Facebook currently employs 17,048 full-time workers. And Alphabet reported a workforce of 73,992 in the first quarter of 2017.

As bad as things are for the car industry, GM still employed 225,000 U.S. workers in 2016. That’s nearly twice as many people as Apple, and around 13 times more people than Facebook. Still, Facebook managed to rake in over $7 billion in revenue during the third quarter of 2016.

 

 

About the Authors
By Lisa Fu
See full bioRight Arrow Button Icon
By Stacy Jones
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

is
Commentaryregulation
We don’t imprison humans preemptively based on the capability to commit crime. Why regulate AI that way?
By Ion StoicaMay 27, 2026
15 minutes ago
jordan
Commentarytrust
Your company needs a Chief Trust Officer. Here’s three reasons why
By Jonathan JordanMay 27, 2026
45 minutes ago
Why Meta hired Dina Powell McCormick to help sell its vision for AI in Washington and on Wall Street
MagazineMeta
Why Meta hired Dina Powell McCormick to help sell its vision for AI in Washington and on Wall Street
By Ellie AustinMay 27, 2026
45 minutes ago
This billionaire is capping his kids’ inheritance at 8 figures—like Bill Gates, he thinks generational wealth is bad for society
SuccessWealth
This billionaire is capping his kids’ inheritance at 8 figures—like Bill Gates, he thinks generational wealth is bad for society
By Orianna Rosa RoyleMay 27, 2026
3 hours ago
Sam Altman, wearing a suit, speaks in front of a dark red background.
AIOpenAI
Sam Altman and Dario Amodei are both walking back their AI jobs apocalypse prophecies as they eye blockbuster IPOs
By Sasha RogelbergMay 26, 2026
13 hours ago
Mark Cuban speaks onstage during a conference in Austin
CryptoBitcoin
Billionaire Mark Cuban says bye-bye Bitcoin: Why he is ‘disappointed’ by crypto
By Jack KubinecMay 26, 2026
13 hours ago

Most Popular

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
6 days ago
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
23 hours ago
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
2 days ago
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
Success
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
By Preston ForeMay 26, 2026
19 hours ago
Current price of silver as of Tuesday, May 26, 2026
Personal Finance
Current price of silver as of Tuesday, May 26, 2026
By Joseph HostetlerMay 26, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.