• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentFortune 500

Facebook’s First Scripted TV Show Could Be a Former MTV Comedy

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
June 12, 2017, 6:13 PM ET
Viacom TCA Summer 2016
Photo by Alberto E. Rodriguez—Getty Images

A scripted comedy series could be getting a second chance from Facebook just a few months after MTV cancelled it for low ratings.

Facebook is reportedly close to a deal that would revive comedian Nicole Byer’s series Loosely Exactly Nicole, on which Viacom-owned MTV pulled the plug roughly four months ago after it aired for just one season, according to The Hollywood Reporter. The series, a semi-autobiographical starring Byer as a comedian and actress struggling toward a viable career in Hollywood, debuted on MTV in September and never topped more than 360,000 total viewers per episode before wrapping in October.

If Facebook is, in fact, reviving the series, it would mark a reunion between Byer and Mina Lefevre, the former MTV executive who developed the show at the cable network. Earlier this year, Facebook hired Lefevre to lead its effort to develop original shows for the social media giant. The company previously announced plans to buy original scripted and unscripted programming to bolster its growing video service. As Fortune noted today, Facebook has reportedly signed deals with companies like BuzzFeed and Vox to create longer-form, TV-style video content for the social network’s video service, though some publishers may have reservations about whether it would be worth it for them to do so.

When Fortune contacted Facebook for comment, a company spokesperson said: “We don’t comment on rumors and speculation.”

Get Data Sheet, Fortune‘s technology newsletter.

This would not mark the first time that an online-only content provider saved a TV series that had previously been cancelled by a traditional broadcast or cable network. Hulu revived The Mindy Project after Fox decided not to renew the comedy series in 2015, while Netflix has resuscitated freshly-cancelled series such as the western crime drama Longmire (previously on the A&E Network) while also bringing back fan-favorite shows like Arrested Development and Gilmore Girls following long absences.

Facebook is one of multiple social media companies looking to attract more users to its video platform with original and exclusive streaming content. Twitter has signed partnerships for streaming content with several major media companies, while Snapchat has partnered with companies such as Walt Disney, NBCUniversal, and Vice Media to develop original content.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

kamala
PoliticsElections
Kamala Harris says she’s ‘thinking about’ running for president again: ‘I’ll keep you posted’
By Steve Peoples, Matt Brown and The Associated PressApril 10, 2026
11 hours ago
takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
12 hours ago
gen z
Arts & EntertainmentChina
Seeking to save Gen Z from foreign influence, China has quietly banned K-Pop for a full decade
By Ken Moritsugu, Juwon Park and The Associated PressApril 10, 2026
12 hours ago
Patrick Ball
SuccessCareers
‘I thought I was gonna die with it’: ‘The Pitt’ star admits his $80,000 student loan burden nearly made him quit acting and move to a remote Alaskan village
By Preston ForeApril 10, 2026
13 hours ago
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
SuccessThe Promotion Playbook
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
By Orianna Rosa RoyleApril 10, 2026
21 hours ago
One fan secretly recorded 10,000 concerts over 40 years. Now volunteers are racing to save the tapes before they disintegrate
Arts & EntertainmentMusic
One fan secretly recorded 10,000 concerts over 40 years. Now volunteers are racing to save the tapes before they disintegrate
By Christopher Weber and The Associated PressApril 8, 2026
2 days ago

Most Popular

A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
13 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.