• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
LeadershipraceAhead

Talking Black At Work

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
May 9, 2017, 2:58 PM ET
Jazz at Lincoln Center?s 5th Annual Spring Gala ?Setting New Standards?
Mychal Watts WireImage

In a former life, I worked in the marketing department for a small brokerage firm. It was, I thought, an elegant gambit. I had decided to turn myself into a business journalist, so I wanted to better understand financial markets and reporting. I got the education I needed, just not the one I expected.

It took about a month to realize the terrible mistake I’d made. The firm specialized in “speculative” stocks and used a variety of extraordinary emotional sleights to make their products appealing to the most loyal common denominator they could find: White folks who hated the government. (It’s not on my LinkedIn, so don’t even try.)

They were in the business of hedging a dangerous world. It was before conservative television news was born, so they mostly pressed investment newsletter writers into service. They focused on the four “G’s”: God, gold, and guns will save you from kleptocrats and race rioters. And in the years ahead of Y2K, stock up on groceries and related stocks as well. Mining companies. Private prison firms. I’ve read every one of Ron Paul’s investment newsletters. Ask me anything.

A former imperial wizard, then living in Russia, was a client.

I didn’t last long.

But on my way out the door, and because the devil had grabbed my tongue one fine day, I told what passed for a management team that new NASD regulations now required that all the firm’s collateral materials had to be published in Ebonics as well as standard English. Back in the day, Bill Cosby was still eating pudding and telling boys to pull up their drawers, and had recently grabbed the mic to weigh in on whether Ebonics should be taught in the Oakland Public Schools. So, I was sick of him too. I don’t know why I said it, I think I just trying to be a jerk. But the wave of outrage that erupted when they believed me was just too good to be true.

This memory came flooding back as I read Vinson Cunningham’s gorgeous review of “Talking Back, Talking Black” a new book by the linguist, writer, and Columbia professor John McWhorter. It was brought to my attention by raceAhead reader Megan Carpenter, and I spent the better part of my yesterday thinking about how the language used by non-majority people in majority cultures is viewed and policed.

In his essay, Cunningham begins by recalling his love for the late comedian Bernie Mac, who was an expert speaker of Black English. Cunningham expresses delight for the emotional redemption associated with the idea that black speech is important, real and true. “In the book, McWhorter offers an explanation, a defense, and, most heartening, a celebration of the dialect that has become, he argues, an American lingua franca.”

I must admit, it was a redemption I didn’t know I needed. From his essay:

“Talking Back, Talking Black,” then, is a kind of apologia. In five short essays, McWhorter demonstrates the “legitimacy” of Black English by uncovering its complexity and sophistication, as well as the still unfolding journey that has led to its creation. He also gently chides his fellow-linguists for their inability to present convincing arguments in favor of vernacular language. They have been mistaken, he believes, in emphasizing “systematicity”—the fact that a language’s particularities are “not just random, but based on rules.

Feeling alone and under siege in the investment mindset of the real America, I instinctively used black speech as a weapon, a big talk back before I disappeared entirely. I didn’t fully understand the depth of their contempt for the fake NASD rule then, but I do now. I also now understand how exhausting it is to be as afraid as the firm’s customers were, living in the Venn overlap of privilege and oppression, believing all day long that the next Rodney King was coming to turn their stolen tax dollars into crank and drank. And worse. Fear makes easy marks out of regular people.

But those men in suits sure got powerful mad when I told them they’d have to spend money to black up their stuff, their faces all red and saying certain things. They’all lost their mind up in there, but we gon’ be alright.

– Ellen McGirt is a senior editor at Fortune. She write’s raceAhead, Fortune’s daily newsletter on race and culture. Sign up here.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

r
HealthHealth
The quiet $8 billion crisis: long COVID costs keep rising as Washington looks away
By Bruce Y. Lee, Hannah Dimmick and The ConversationMay 24, 2026
4 hours ago
40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
Future of WorkCareers
40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
By Jacqueline MunisMay 24, 2026
8 hours ago
bofa
AIProductivity
BofA says you’ll be 10x more productive with AI. Ignore the 0.1% result so far
By Nick LichtenbergMay 24, 2026
8 hours ago
David Bennahum
CommentaryMedia
I was one of the internet’s first influencers. AI just killed the whole category — and created something better
By David S. BennahumMay 24, 2026
10 hours ago
Marc Perry, Toyota Alabama president and Jack Crowley in the lab with the students.
AIJobs
As AI wipes out white-collar jobs, one Alabama high school and Toyota are training students for roles that pay $40 an hour and can’t be automated
By Jake AngeloMay 24, 2026
12 hours ago
gf
SuccessEntrepreneurship
Meet the 32-year-old who is America’s only full-time spelling bee coach — he charges up to $180 per hour
By Ben Nuckols and The Associated PressMay 23, 2026
1 day ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.