• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
TechESPN

Here’s Why the Doom and Gloom About ESPN Is Overdone

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
April 27, 2017, 2:48 PM ET
ESPN 3-D Television Launch Event For 2010 FIFA World Cup
One of several studios on the Bristol, CT, ESPN campus Friday, June 11, 2010.Bloomberg via Getty Images

Media watchers have been expecting significant layoffs at sports giant ESPN for some time now, and on Wednesday those expectations finally came to pass. According to multiple reports, the Disney-owned network let go more than 100 employees, many of them well-known names.

The reasons why ESPN had to take these fairly drastic measures are abundantly obvious to anyone who has been following the TV business. Like the rest of the industry, ESPN is a victim of “cord cutting,” as increasing numbers of people are either getting rid of their cable packages or signing up for alternative “skinny bundle” streaming services.

This trend has seen ESPN lose more than 10 million subscribers in the past several years, which has cost the company a significant amount of revenue. At the same time, the network is locked into paying billions of dollars every year for the rights to major sporting events.

There’s no question that this is all putting significant pressure on the network, and on its parent company, since ESPN contributes a substantial amount of money to Disney’s bottom line.

The whole story:
* ESPN paid billions for sports rights.
* ESPN passed cost to cable customers.
* Customers cut cord.
* ESPN lays off lots.

— Tony Paul | Detroit News (@TonyPaul1984) April 26, 2017

That said, however, some of the apocalyptic predictions about what this all means for ESPN are overdone. Is the company under pressure to cut costs? Clearly. Are traditional cable subscriptions likely to continue falling? Yes. But the network is not going out of business any time soon.

It’s true that ESPN has huge built-in costs because of the contracts it has signed for the sports rights, which require it to pay a total of about $8 billion a year (and those costs are likely to go up). That’s more than just about any other media company pays for content—more even than Netflix, which is known for spending massive amounts of money to get the rights to movies and TV shows.

Get Data Sheet, Fortune’s technology newsletter.

At the same time, however, ESPN also has contracts with cable and satellite companies that make it part of the core bundles those providers offer. The fees it charges have been rising steadily, and will continue to do so for the foreseeable future.

Plenty of subscribers are canceling their cable or switching to services that don’t include ESPN. But the sports network continues to pull in the highest per-subscriber fee of any media outlet—about $8, according to industry estimates. And those fees are scheduled to continue increasing over the next few years.

There is one significant flaw in those deals, some industry watchers say, which has made the pain worse for the network than it might have been. During a round of negotiations with distributors in 2012, ESPN decided to push for higher per-subscriber fees, and in return it agreed to lower the bar when it came to being part of the core bundle.

Whereas ESPN’s deals used to require that it had to reach 90% of a distributor’s subscribers, the company agreed to lower that number to 80%, according to analysts. That meant cable and satellite companies could offer packages without ESPN to a larger number of subscribers.

These deals were seen as a way to guarantee the sports network’s future revenue growth, since they locked in higher per-subscriber fees. But ESPN was more vulnerable to the rise in cord cutting than it would have been had it not changed the terms of those deals, as cable and satellite companies started offering smaller bundles in order to hang on to customers.

According to some ESPN watchers, the network’s key mistake was that it never expected subscriber levels to actually fall. It expected growth to eventually slow, but it was unprepared for the significant losses that it has seen in the past couple of years.

Even with these changes, however, ESPN will still pull in billions of dollars in affiliate fees for some time to come, regardless of what happens to the subscriber levels at those carriers. And because of the massive interest in live sports in the U.S., it is arguably more protected from the shifting consumption patterns than just about any other content producer.

But, important point! Economically worse does not mean the death of ESPN, the implosion of ESPN, or anything else like that.

— modest proposal (@modestproposal1) April 27, 2017

The network has also been cutting deals to distribute its content through a number of alternative streaming services, including Google’s new YouTube TV and Hulu’s streaming service. It is also working on its own over-the-top offering as well, powered by BAMTech, the digital arm of Major League Baseball that Disney acquired a stake in last year.

That’s not to say ESPN won’t have to continue to make significant changes in the way it operates, as it has with the recent layoffs. The days when it was such a massive cash cow that it didn’t have to pay any attention to costs or spending are over, and core offerings like SportsCenter are under pressure from social media and other alternatives.

Overheated comparisons to the decline of the newspaper industry, however, are just that—hyperbole that lumps the sports network in with the decline of cable TV as a whole. The glory days may be over for ESPN, but it is still going to be a pretty good business for the foreseeable future.

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

satya nadella
AITech
Microsoft reports are exposing AI’s real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
37 minutes ago
Sam Altman standing in a lift.
AIOpenAI
The big questions looming over OpenAI’s trillion-dollar IPO
By Beatrice NolanMay 22, 2026
39 minutes ago
Musk may already be a trillionaire while these SpaceX employees and investors will hit multibillion-dollar jackpots after blockbuster IPO
Startups & VentureSpaceX
Musk may already be a trillionaire while these SpaceX employees and investors will hit multibillion-dollar jackpots after blockbuster IPO
By Jason MaMay 22, 2026
1 hour ago
ta
EconomySocial Media
They created AI nudes that got millions of views online. Now they’re being charged with crimes
By Jake Offenhartz and The Associated PressMay 22, 2026
2 hours ago
Steve Wozniak
SuccessCareers
Steve Wozniak says he didn’t cofound Apple to ‘make money’—he only did it because he was rejected by HP 5 times, and for years his pay was just $50
By Preston ForeMay 22, 2026
3 hours ago
zuckerberg
CybersecuritySocial Media
A school district’s lawsuit against Meta for mental health costs was set for trial next month. Zuckerberg settled
By Barbara Ortutay and The Associated PressMay 22, 2026
3 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
1 day ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
Current price of oil as of May 21, 2026
Personal Finance
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
1 day ago
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
AI
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.