Instagram users will soon be able to book appointments using the photo sharing app.
Salon and restaurant table bookings could be set up by clicking on a business’ Instagram profile and using the new feature, Bloomberg reports. The move puts the app in competition with other established booking services like Yelp Reservations.
“When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” James Quarles, Instagram’s head of business, told Bloomberg.
It’s a savvy move for Instagram, which was acquired by Facebook Inc. in 2012. The app is already used by around 8 million businesses. Instagram also branched out in 2016, launching a ‘Stories’ feature, which was noted for its similarities with Snapchat’s feature of the same name.
The app’s booking service is expected to launch in the next few months, Bloomberg reports.
