• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
trends

5 Trends to Ride in 2017

By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
March 17, 2017, 9:00 AM ET
Illustration by Chris Gash

Your business and career will benefit if you strategically pursue the smartest of today’s ideas.

Mimic Mother Nature

If you’re not incorporating the most brilliant ideas from the natural world into what you sell, you’re leaving money on the table. Biomimicry is now going mainstream. Forward-looking companies are releasing ingenious products that mirror innovations found in nature, as entrepreneur Jay Harman, author of The Shark’s Paintbrush, points out. They range from sunscreen that replicates hippos’ protective sweat (sans the odor) to hospital wall coatings that emulate sharkskin’s antimicrobial properties. Nature has already solved many problems for us; why not take advantage of that?

Embrace Artificial Intelligence

Quit worrying about getting replaced by robots and figure out how to use artificial intelligence (AI) to grow your business. Services are coming online that can help even modest-size companies. Finding suppliers who use AI is often the most cost-effective way to get access to the technology. If you’re shopping for CRM software, for instance, look for a provider that is heading down this road. And keep an eye out for low-cost options like the Grid, which creates AI-driven websites that design themselves for small and midsize businesses, starting at $96.

For more on artificial intelligence, watch this Fortune video:

Join a Learning Circle

Most of us absorb far more when seated in a circle of peers who are studying the same thing than from the rows of a traditional classroom or while poring over an online course on our laptops. Instead of going it alone, make this the year you try a self-directed learning group like Circles (at circl.es). It brings together small gatherings of people who want to learn the same thing in private videochat rooms—taking the best features of book clubs into the digital era.

Mix With the Best

Surrounding yourself with great minds is critical if you want to raise your game. But you won’t brush up against top people at the gatherings mere mortals attend. At Genius X, a by-application-only network whose participants pay $100,000 to attend three meetings a year, founder Joe Polish says, “We want them to get a 10x return on their investment.” Why waste money on mediocre groups and conferences when you can invest in one great one that will really help you achieve your goals?

Retire the Idea of Retirement

Stop planning what you’ll do when your career ends and figure out how to continue it—on your own terms. “The second half of your life can be more fulfilling, more rewarding, and richer than the first half,” says John Anderson, author of the upcoming book Living Your Legacy. People over 50 are launching more businesses than their younger peers, and many corporate types are boomeranging out of retirement and back to their former firms to work part-time. Your future will be far more exciting if you find new ways to keep building on what you have learned and nurture the next generation.

A version of this article appears in the March 15, 2017 issue of Fortune.

We’ve included affiliate links in this article. Click here to learn what those are.

About the Author
By Verne Harnish
See full bioRight Arrow Button Icon

Latest in

Hank Green sipping tea
SuccessPersonal Finance
Millionaire YouTuber Hank Green tells Gen Z to rethink their Tesla bets—and shares the portfolio changes he’s making to avoid AI-bubble fallout
By Preston ForeDecember 7, 2025
31 minutes ago
MagazineWarren Buffett
Warren Buffett: Business titan and cover star
By Indrani SenDecember 7, 2025
2 hours ago
Tamera Fenske, chief supply chain officer at Kimberly-Clark
SuccessCareers
Kimberly-Clark exec is one of 76 women in the Fortune 500 with her title—she says bosses used to compare her to their daughters when she got promoted
By Emma BurleighDecember 7, 2025
3 hours ago
PoliticsDonald Trump
National Park Service drops free admission on Martin Luther King Jr. Day and Juneteenth while adding Trump’s birthday
By David Klepper and The Associated PressDecember 6, 2025
13 hours ago
EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
13 hours ago
PoliticsMilitary
Hegseth likens strikes on alleged drug boats to post-9/11 war on terror, saying Trump can order use of force ‘as he sees fit’
By David Klepper and The Associated PressDecember 6, 2025
13 hours ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
18 hours ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
24 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
14 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
8 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.